Last Thanksgiving Beth Bennett, a scientist and former Outward Bound instructor, visited Sequoia National Park for the first time, and went for a trail run.

鈥淚 had never seen the big trees,鈥� she says of the giants for which the park is named, their survival now threatened by climate change and wildfires. 鈥淚 wanted to see them before they disappeared. Some of the trees I ran through had burned, some had died, and some had survived with massive scarring鈥� from fires in 2021. On some affected trees, only a small amount of the lower trunk was burned, and she saw green foliage; others were blackened, charred 50-foot stumps, 鈥渃ompletely dead.鈥�

The next day Bennett, a Ph.D and former professor at the University of Colorado who hosts the 鈥淗ow on Earth鈥� radio science show, wrote a letter in support of the nonprofit Unite the Parks, which was campaigning to designate a 1.4 million acre swath of land between Sequoia and Kings Canyon national parks and Yosemite National Park as a national monument.

鈥淭he trees are so magnificent, they deserve protection,鈥� Bennett, of Boulder, Colorado, says. 鈥淪ome of the largest living creatures on the planet, they can鈥檛 escape from fire or other environmental hazards. We have to do that for them.鈥�

Sequoia and Kings Canyon national parks, Yosemite National Park, and the land between them contain these trees, which are found only on the western slope of the Sierra Nevada in California, at elevations between 4,000 and 8,000 feet. Yet the sequoias are just one part of a massive ecosystem. Just before the holidays, legislators took the major step of proposing that the swath between the two parks, Yosemite and Sequoia-Kings Canyon, which are jointly managed, be designated a new national monument.

On December 15, the California Democratic Congresspersons Jackie Speier and Jerry McNerney introduced the Range of Light National Monument Act to designate this 1.4-million acre parcel of federal land as a monument 鈥渢o protect the environmental and ecological stability of these lands for future generations,鈥� according to a by Speier. 鈥淩ange of Light鈥� is the name the great naturalist John Muir gave the Sierra.

The proposal is intended to preserve plant life and habitat, make recreational use a priority, and end extractive use such as logging and mining on the land. The designation would create the longest interconnected wilderness in the contiguous United States, from Yosemite National Park to the consolidated Sequoia-Kings Canyon parks.

Deanna Wulff, executive director of says in an interview, 听鈥淲e want them to restore the entire landscape.鈥� Speaking of the two major national parks, one to the north and one south of the swath, she says, 鈥淭he missing piece is the Sierra National Forest, and it has all that front country that is unprotected. It鈥檚 still being logged. They have mining and grazing. We want them to stop doing those things and create a recreational area for people and a wildlife refuge for animals.鈥�

A monument designation would stop commercial logging, while allowing controlled burns. Management of the region would pass from the Sierra National Forest, which controls 1.3 million acres, and Bureau of Land Management, which manages the 7,000-acre San Joaquin Gorge section, to the National Park Service. National Parks are historically focused on preservation, and National Forests are managed for multiple purposes, from timber to recreation.

The lands, according to the statement by Speier, 鈥渃ontain half of California鈥檚 native plant species, including the iconic Giant Sequoia and other rare and endangered wildlife, while its three major watersheds provide drinking water for millions of people. It鈥檚 unacceptable that extractive industries, roads, and wildfires have placed these treasured lands at great risk, severely degrading some areas already.鈥� 听

The maintains that a monument would provide habitat and migratory corridors, that the ecosystem contains diverse forests that 鈥渇ight climate change, store carbon, and support a vast array of California鈥檚 wildlife,鈥� that the area is used by many recreationalists, and that the legislation would protect Native American cultural sites and practices.

The area, largely wilderness, is used by hikers, bicyclists, birders, picnickers, anglers, campers, rock climbers, boaters, and horseback riders. 鈥淚t鈥檚 backcountry, and it鈥檚 massive,鈥� Ken Etzel, a biologist and longtime former resident of Bishop, California, says. Several years ago he hiked through the area on the Sierra High Route, marveling at one point, 鈥淚 don鈥檛 even know where I am. But it鈥檚 beautiful.鈥�

The conservation group Unite the Parks, based in Mariposa, has been pushing the project since 2017, Wulff herself for longer. In 2013, she began driving around in a beater truck, knocking on doors with a clipboard in hand. One summer in the mid-1990s, she had been waiting tables at the Tenaya Lodge near Yosemite to pay for graduate school when a rental situation collapsed, and she ended up camping in the woods alone. While she was originally fearful, she says, 鈥淎fter a month of being outside, either hiking or waking up to the sun and the birds singing and the smell of the pine, I knew I had never felt better in my life. 鈥� And from that point forward I rearranged my whole career and life to spend my summers exploring. The Sierra Nevada is my favorite place ever. As time passed I saw that it was degrading, and it was heartbreaking, and I felt that I needed to do something.鈥�

In 2003, she volunteered in the permit office and backcountry in Sequoia National Park, and in 2008 worked there as a campground ranger. She has also worked as a river guide for Friends of the River, of Sacramento.

The Unite the Parks website states that the proposed monument 鈥渋s endorsed by 153 businesses and organizations, 200 scientists [Beth Bennett is one], 20 members of the House, the Democratic National Committee and the California Democratic Party.鈥�

If the monument is realized, logging, grazing and mineral extraction leases would be phased out. According to the hydroelectric facilities would remain in operation, 鈥渁nd people who have cabins or own private land in the monument wilderness could continue to use them.鈥� Persons who have bought cabins on public lands on Huntington Lake, for example, would still be able to use and own them.

Whether the bill has much chance is not clear at this time. It is opposed by those with mining, timber, and grazing contracts, and by the Republican California U.S. Representative Tom McClintock. A private Facebook group called , formed seven years ago, had 5,506 members as of early January. McClintock (whose office has issued no new since December 5) has been a strong supporter of the timber industry and the economic use of public lands, saying in a 2020 that logging and grazing contracts benefit communities and areas, producing 鈥渉ealthy forests, fewer fires and a thriving economy.鈥�

Wulff says most of the mining claims are not active. 鈥淭here are relatively few grazing leases, about 20, and there are timber sales, private inholdings, and a few active mines.鈥� She has never seen any active mining in the area, she says, but is aware of applications. Numerous calls to the Sierra National Forest Headquarters in Clovis, California, seeking those numbers met with a malfunctioning phone system, and an email there was not immediately returned.

An email to Forest Service National Headquarters for the same purpose received this reply: 鈥淧lease note the numbers we are able to provide for grazing and mining are for the entire Sierra National Forest, so the numbers won鈥檛 be exact to the proposed boundaries. There are 27 active grazing allotments, and the grazing use of the allotments are governed by 18 currently active term grazing permits. Note that from a legal standpoint, grazing permits are not considered leases. There are no active mines with an approved plan of operations. However, there are a number of mining claims.鈥� The spokesperson declined comment on the monument proposal.

鈥淭he driving economic force in the area is really recreation,鈥� Wulff says. 鈥淧eople need nature, but it鈥檚 also great business. You come here and go on a bike ride, you鈥檙e hungry, you want a burger. And this landscape needs a lot of help.鈥�

A clause in the bill specifies that displaced workers from the timber industry would receive priority in hiring for future area jobs in management, restoration, and services. The bill also provides for buyouts of timber contracts.

Sean Kenneth Jones of Midpines, near Mariposa, calls the swath of land up for designation 鈥渁 wonderful abyss.鈥� Jones has been climbing in the proposed region since 1989, establishing over 100 first ascents on Shuteye Ridge and in the region behind it, a recessed bowl between the ridge and the Mammoth area containing numerous cliffs. The great climber Royal Robbins was an early explorer here, referring to the area as the Hinterlands, a phrase that appears in other sources. Jones sees maybe a dozen other climbers in the area regularly, also campers, some bikers, a few anglers, many hunters, and many ATV users, whom he says generally stay on the roads: 鈥淭hey鈥檙e not burning new paths, they鈥檙e cool about it.鈥�

He supports the idea of a monument. 鈥淭hat鈥檚 a no brainer, protecting the area from many, many things. That would be amazing. I hope not to see mass easy access, though.鈥� He laughs. 鈥淚 hope they protect everything but leave the dirt roads dirt.鈥�

He feels a 鈥渄eep connection鈥� to the area, describing dense forests, high granite meadows, pine trees, river land, streams, forest marshlands, and lily-pad zones. 鈥淚t鈥檚 close to home, I found it with my brother, I go there with my children. They鈥檝e been going there since they were one year old. It鈥檚 real camping, removed. It鈥檚 magical. I鈥檝e always wondered why it 飞补蝉苍鈥檛 a national park.鈥�

A given area can be established as a monument, receiving protection similar to that of a national park, through Congress or the President via the Antiquities Act. (Read more on the difference between a national park and a national monument here.)

Gaby Diaz of The Wilderness Society responded to a phone call with this email: 鈥淭WS has not been tracking this specific bill, but we’re supportive of designating national monuments as a tool to preserve ecologically and historically valued landscapes for people, wildlife, waters, and preservation of culture. At the Tribal Nations Summit in November 2022, [President] Biden announced he would be protecting the proposed Avi Kwa Ame National Monument in southern Nevada, which is a campaign TWS has been deeply involved in. We’re hoping that designation happens any day now!鈥�

The last year listed the Range of Light and Avi Kwa Ame (or Spirit Mountain) in Nevada as among 鈥�5 Natural Landscapes on Our National Monument Wish List.鈥�

While Speier announced in late 2021 that she was retiring and would not run for reelection in 2022 (McNerney retired as well, announcing last January), she introduced the bill before leaving. At press time, it had 11 . The bill is now a matter of record, up for commentary, discussion, and any action.

Timing for further action is unclear. Diaz notes that the bill would require bipartisan support to pass (the cosponsors are Democrats), and delays or inaction could follow. 鈥淭he more common route is calling on the President to use the Antiquities Act, which has been used by 18 presidents since 1906鈥攏ine Dems and nine Republicans,鈥� she says. Such a campaign can be over months, as was the case for Camp Hale, or many years.

Says Wulff, 鈥淚鈥檓 just absolutely delighted that we have a bill.鈥�

Beth Bennett, who came to see the trees, says, 鈥淚 think national monuments and federal protection are always great ideas.鈥�

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What do wild salmon have to do with selling puffies? More than you鈥檇 think, says Alex Lowther, Patagonia鈥檚 creative director and producer of the brand鈥檚 2019 documentary film Artifishal. Like Patagonia鈥檚 eight other feature-length environmental documentaries, Artifishal serves a dual purpose. It鈥檚 an educational tool about the threats facing wild salmon, but also a shrewd marketing strategy that speaks to modern, plugged-in outdoor consumers鈥攆olks concerned with the underlying values of their favorite companies.

Over the past two years, brand-backed films have popped up more and more, covering everything from inspirational athletes to gear to environmental advocacy and stewardship. Mystery Ranch recently partnered with Zion National Park to create a feature-length film highlighting the many ways people use the 100-year-old park. A shorter version will loop in the visitor center for decades to come, which is one of the reasons Alex Kutches, vice president of Mystery Ranch, saw 鈥渁 huge opportunity to give back to one of the places that our business depends on, and show half a million park-goers per year what Mystery Ranch stands for.鈥�

鈥淵ounger people are invested in brands that do more than just sell gear,鈥� said Annie Nyborg, Peak Design鈥檚 director of sustainability. Nyborg spearheaded the company鈥檚 2018 film Grizzly Country. 鈥淸Filmmaking] is part of growing brand awareness today. And it touches audiences who may not rely on social media for brand discovery.鈥�

Abby Schwamm, account manager for Purple Orange, the PR company that helped market The Wilderness Society鈥檚 2019 film Welcome to Gwichyaa Zhee, agrees. 鈥淎 regular marketing message won鈥檛 change viewpoints in the same way a film can,鈥� she said.

And it seems that these documentaries are getting the message out. Artifishal screened more than 500 times globally at Patagonia retail stores and other gear shops, attracting tens of thousands of viewers. And another Patagonia film, Blue Heart, about hydropower in the Balkans, also toured the world, helping generate 175,000 petition signatures the brand says contributed to a European Union resolution against small dams.

There鈥檚 no doubt the strategy is expensive鈥擯eak Design spent $100,000 on Grizzly Country. And it might even mean shifting marketing funds away from the usual advertising channels. Strick Walker, Merrell鈥檚 former chief marketing officer, says the brand doesn鈥檛 do much traditional advertising anymore. 鈥淲e鈥檒l do some print [ads],鈥� Walker said, 鈥渂ut we really believe that the better the content we create, the more people will experience it and share it.鈥�

Neither Merrell, Mystery Ranch, Patagonia, nor Peak Design are looking for immediate return in the form of increased sales. Instead, said Nyborg, 鈥淚t鈥檚 one piece of a complex brand loyalty puzzle.鈥� With films, brands are playing the long game. 鈥淲e have an opportunity to inspire people, and we believe our business will benefit from that,鈥� Walker said.

Brands also cite extra benefits, such as local media attention, attracting consumers to retail partners for screenings, broader consumer reach from festivals鈥攁nd a boost to brand recognition. 鈥淓very major player in the outdoor industry now knows who we are because of [Grizzly Country],鈥� Nyborg said. 鈥淚t started relationships and conversations at the Outdoor Retailer show, and that return is enormous.鈥�

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