Shaun White鈥檚 snowboarding bona fides are unmatched. Over the course of his career, he racked up three Olympic gold medals on top of 13 X Games victories and forged a legacy as arguably the most well-known and decorated rider of all time. But competitive success is only the beginning of White鈥檚 journey. Having pushed board-riding boundaries for more than 20 years, he鈥檚 now pouring that experience, knowledge, and vision into his own brand.

WHITESPACE, founded in 2021 with Shaun鈥檚 brother, Jesse White, makes world-class snowboards and snow apparel for riders who want to max out both their performance and style. Thanks to a design process that incorporates on-snow rider testing, as well as Shaun鈥檚 insights into what makes a perfect piece of gear, WHITESPACE is doing what Shaun does best: reshaping the snowboard and winter sports scene.

鈥溾�嬧�婽he brand embodies Shaun鈥檚 unique point of view, his ability to see opportunities for creative expression, and his competitive excellence,鈥� says Jesse White, chief creative officer for WHITESPACE. 鈥淲ith WHITESPACE, he wants to encourage athletes to express their own unique point of view. That鈥檚 what brings excitement and individuality back into the sport.鈥�

For winter 2024鈥�2025, WHITESPACE is offering a newly dialed lineup of snowboards and apparel. Here are the highlights.

Snowboards

Every great snowboard brand has a flagship model, and the is the embodiment of WHITESPACE design expertise. Shaun dreamed up and tested this board, and his signature versatility is its calling card. Whether you鈥檙e carving down groomers, gliding through untracked powder, or spinning park laps, the Freestyle responds to your every move with pop and personality. Tip-to-tail carbon construction keeps this board light and snappy, while its directional twin shape, sintered base, and responsive camber profile make this a true do-it-all machine.

New for this season is the Freestyle鈥檚 hard-charging companion, the . This women鈥檚-specific board is designed and sized for female riders and features all of the cutting-edge tech that makes WHITESPACE models so playful. A poplar-paulownia core blends the right amount of weight, stability, and flex with a dense fiberglass weave across the board that maximizes lively response for nailing park tricks. Its camber profile lets riders rocket through turns, adding to this board鈥檚 well-deserved reputation as an all-mountain performer.

Men鈥檚 Outerwear

The brand鈥檚 apparel benefits from the same rider-focused approach as its boards. Shaun wore plenty of jackets during his competitive years, and the incorporates the must-have elements of the best of them. A two-layer waterproof-breathable shell keeps snow and moisture out, while 40-gram insulation fights off the cold. This jacket is packed with thoughtful features: Side vents dump heat if the weather warms, and plentiful low-profile pockets stash everything you need for a day on the mountain. And, of course, there鈥檚 the aesthetic: a sleek, military-inspired look that effortlessly blends progressive styling with uncompromising performance.

The matching replicates the magic, incorporating the same waterproof-breathable fabric, PFC-free DWR, and insulation as the jacket. Articulated knees and a mobility-enhancing fit let riders freely slash, spin, and air out. The bib portion and cargo pockets provide even more storage, and like the jacket, side vents help regulate temps. Reinforced Kevlar kick pads, ripstop boot gaiters, and sealed seams boost durability, making this piece ready to last season after season for riders of all abilities.

Women鈥檚 Outerwear

Effortlessly blending fashion and on-snow function, the will turn heads. Its eye-catching monochrome colorways, oversized silhouette, and modern cropped fit create a look that stands out on any mountain. That style is backed by plenty of tech: a two-layer waterproof-breathable membrane, PFC-free DWR, and cozy synthetic insulation provide warmth, protection, and a luxurious feel. Zippered hand pockets and an internal stash pocket hold the essentials, while adjustable everything鈥攈ood, hem, and cuffs鈥攁llow riders to dial in the perfect fit.

Complementing the puffer, the brings even more durability and waterproofing to the party thanks to its three-layer twill material. The technical fabric is still soft and supple, and its brushed-fleece backer means you won鈥檛 peel off this bib even when it鈥檚 time to apr猫s. A high-waisted fit, articulated knees, and adjustable suspenders make all-day comfort a cinch. The bib鈥檚 smooth zipper, boot gaiters, and zippered hand pockets round out its thoughtful feature set. And as with all WHITESPACE products, this piece is created for riders, by riders.

is a performance snow brand created to inspire riders to forge their unique path, transcend boundaries, and write their own story. Headquartered in California and established in 2021.

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How do you cap a world-class snowboarding career? Make world-class snowboards and riding apparel. That鈥檚 the path Shaun White is on, and everyone who loves winter stands to benefit. After a record-setting gold medal run, White teamed up with his brother, Jesse, to create . Here, chief creative officer Jesse White shares what makes the brand special.

国产吃瓜黑料: Why did Shaun White create WHITESPACE?

Jesse White: Shaun has always forged his own path. So, when he retired from his snowboarding career, he wanted to build a brand that focuses on performance and quality to meet athletes鈥� needs. Using the knowledge Shaun gained over 20 years as a sponsored athlete, WHITESPACE creates best-in-class products that are rider tested.

The brand embodies Shaun鈥檚 unique point of view, his ability to see opportunities for creative expression, and his competitive excellence. With WHITESPACE, he wants to encourage athletes to express their own unique point of view. That鈥檚 what brings excitement and individuality back into the sport.

What makes WHITESPACE different?聽

It sounds corny, but our approach to snowboarding has always been different. Growing up in SoCal during the 鈥�90s, Shaun and I enjoyed a sport that was about being an individual, being authentic to your style, being unconventional. Those are our roots. Now, we want to open the door to others who might love to ride but feel like there isn鈥檛 a brand for them.

What products are you most excited about for the coming season?

The boards are incredible. When you hop on a Freestyle Shaun White Pro or the Montano, you can feel the snap and responsiveness immediately. In addition, our men鈥檚 and women鈥檚 outerwear is super exciting. We really hone in on the details, from exciting colors to technical features, down to the little things like keeping your phone warm and your keys from flapping around.

What does the WHITESPACE community look like?聽

The community we are building is the backbone of our brand. This is something that we learned growing up with Jake [Burton] as an important figure in our lives and sport. Talking to our riders and listening to their needs have shaped the products we make. It takes a village to create a brand, and we鈥檙e extremely humbled and grateful for everyone who has supported us to get here.

WHITESPACE is a performance snow brand created to inspire riders to forge their unique path, transcend boundaries, and write their own story. Learn more at .

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