As an outdoor customer, have you ever wanted to attend an industry trade show to get sneak peeks at all the gear coming out next season? Soon, you鈥檒l be able to. The (BGS), the exclusive hardgoods-only event created in 2020, is attempting to reinvent and revitalize the outdoor trade show model by inviting the public next June.

Moving from its former open-air location in Park City, Utah, to the Convention Center in downtown Denver, Colorado, the June 8-11 show will include two days of events for industry buyers and vetted outdoor media, and two days of a 鈥渇irst-of-its-kind鈥� consumer festival, where anyone is invited to get an up-close look at new gear coming to market.

The consumer portion will not involve sales, but rather an 鈥渆ducational and experiential opportunity for those looking to learn and try before they buy,鈥� according to the BGS website. Consumers have not been released yet, but show director Kenji Haroutunian said they鈥檒l go on sale in early 2023.

BGS is calling the event 鈥渂usiness-to-business-to-consumer.鈥� Said Haroutunian, 鈥淥ur ethos has always been to embrace both retailers and consumers, and we feel like now is the time to bring our industry to where the people are.鈥�

Haroutunian said that when his team developed the show in 2020, they envisioned it taking place in an accessible city center like downtown Denver. The pandemic necessitated moving it outdoors and staging it in an open-air format without consumers, but now, with Utah in the rearview, the show is poised to become what its creators had in mind all along.

In addition to the move, BGS is also joining forces with its sister event, , an e-bike trade show, to better serve buyers and consumers reluctant to fill their calendars with multiple events that require travel.

At last year鈥檚 Big Gear Show in Park City, one point was repeated by many attendees: it was well run and enjoyable, but too few buyers showed up to make it worthwhile for many sellers. It wasn鈥檛 entirely an unexpected challenge. During the pandemic, outdoor gear manufacturers and wholesale buyers learned to do business remotely, signing deals and creating new partnerships without hassle, time, and money spent attending trade shows.

Despite the new way of doing business, however, shows are still relevant for in-person camaraderie and a celebration of outdoor culture, according to Haroutunian. By inviting consumers to BGS, he hopes to re-inject some value into a decidedly old-school style of event.

鈥淪o much buying has moved to digital, and brands have added studios and other measures to present their products to buyers remotely,鈥� Haroutunian said. 鈥淭hat said, nothing can replace a face-to-face interaction, especially in an industry that鈥檚 as close as the outdoor industry. We don鈥檛 want to lose that, and by inviting consumers to experience these interactions now add new dynamics for everyone.鈥�

Moving the show to Denver will also make it accessible to a larger audience. The Denver metro area is home to nearly three million people, and represents one of the most active outdoor populations in the country. The new show will be especially impactful after Outdoor Retailer moves from Denver back to its original home in Salt Lake City next year.

鈥淭he outdoor industry is a big part of our thriving economy, creating good-paying jobs, supporting our small businesses across the state, and connecting people to our world-class outdoors,鈥� Colorado governor Jared Polis said after the news was announced. 鈥淎s a businessperson, I am excited about the opportunity that the Big Gear Show presents for our entrepreneurs and for our state.鈥�

As for attendance, Haroutunian is optimistic. June is a prime buying window for retailers. For that reason alone, more buyers are expected at the 2023 BGS than attended last year鈥檚 late-August staging, when many season orders were already placed.

鈥淲e recognize early June is a busy time for the industry,鈥� Haroutunian said. 鈥淏ut we feel there is no better time than June to gather and kick off the summer recreation season.鈥�

The post This Major Outdoor Trade Show Is Now Letting Consumers In appeared first on 国产吃瓜黑料 Online.

Last week鈥檚 in Park City, Utah, saw more than presenting both new and tried-and-true gear to retailers, media, and each other over two (mostly) sunny days at the base of Deer Valley Resort. The festive open-air show was heavy on e-bikes, paddlesports, and vehicle camping, reflecting strong market trends in those areas. While we didn鈥檛 necessarily come across any industry-changing gear at the show this time, it was rewarding to witness lots of stoke among industry members as the show circuit gets back to normal and brands continue to innovate in whatever ways they can amid high inflation and supply-chain challenges.

Here are a few聽products big and small that grabbed our attention this year.

Thule Approach Tent ($2,799)

further refines its successful rooftop tent line with its Approach Tent, releasing in mid-September. Touting increased interior sizes with a new design that allows for straight walls, windows, and skylights for stargazing, Thule says this three-person tent can be set up in just a few minutes, weighs 128 pounds, and will be available in gray, olive green, and dark slate.

Uncharted Wolf Pack Dog First Aid Kit ($89)

Uncharted has made a name creating well thought out first aid kits for people, and now has a kit for your four-legged adventure buddy. The is a first aid kit designed to treat cuts, bites, stings, and other injuries that your doggo might suffer while adventuring. With a weather-proof pouch and 1.5-inch-wide collar that uses Uncharted鈥檚 secure and quick Fidlock attachment system, this lightweight collar is both functional and easy to use.

Mountain Hardwear Yawn Patrol (Price TBA)

leans into the vehicle-camping space with its new Yawn Patrol sleeping bags that will release in Spring 2023. These 15- and 30-degree down bags have side and feet zippers that allow users to wake up and wear the bags like ponchos around camp

Yakima MajorShady 270 ($949)

Building on its popular vehicle awning, Yakima will release the even-larger MajorShady in Spring 2023. The 270-degree shade wing folds down compactly, just like the SlimShady, and extends over the driver or passenger side and rear of your vehicle without the need for poles (though included poles and tie-downs do help when the wind picks up). The 420-denier ripstop shade provides 80 square feet of coverage and attaches to vehicles via any L-bracket and T-slot system. MajorShady Single Wall kits will be sold separately, allowing users to create an enclosed room under the awning.

Isle Switch 2 in 1 Inflatable Kayak & Paddle Board ($995)

This 11-foot-six-inch weighs 19 pounds and comes in a backpack case for easy transport. The top surface is coated in a soft, grippy finish designed for yoga, dogs, and multiple people. Attach the inflatable seat and fabric backrest to convert the SUP into a hybrid kayak, or use the Isle-Link connection system to attach other accessories including footrests.

PurTrek Water Purifier + Hiking Pole ($190)

Combining a hiking pole with a two-stage water filtration system, filters two liters of water per minute. Just put the end of the pole into water, pump the handle, and clean water comes out of the attachable hose. Designed to be functional when not filtering, the PurTrek weighs 19 ounces and comes with a 19-ounce companion pole.

Jack Rabbit Micro eBike ($1,000)

Delivering plenty of smiles per miles to test riders at The Big Gear Show, the was one of the most zippy, fun bikes we hopped onto during the event. Weighing 24 pounds, with a top speed of 20 m.p.h, this diminutive e-bike gets 10 miles on a two-hour charge. It doesn鈥檛 have pedals, so it may technically count as more of a scooter than a bicycle, but for zipping around established campsites or commuting to work, the JackRabbit seems poised to be a leader in micromobility.聽

GSI 2 Can Cooler Stack ($30)

The tubular keeps two 12 oz. canned beverages cold for at least 18 hours, even in direct sun. The double-walled insulated tube with screw top weighs in at just under a pound, and three tubes can be strapped together for the very thirstiest adventurers. Potentially light enough to justify toting along on some backpacking trips, the GSI 2 Can Cooler is a great luxury item for celebrating summits and other successes.

Red Paddle Co. Pro Change Robe Evo ($249)

Windproof, waterproof, and made from recycled materials, the is a snuggly, fleece-lined changing robe perfect for drying off and keeping warm when coming in from the water. Fleece-lined pockets, an adjustable hood, and chunky zippers make this cozy piece really shine, while zippered interior pockets provide the finishing touch, keeping phones and other valuables dry in any conditions. The robe is also baggy enough to make changing out of wet gear a breeze.

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As booths break down and drinks come out at the second annual in Park City, Utah, reflecting on the two-day outdoor event largely called it a success, even if it wasn鈥檛 what they were expecting. While many exhibitors said they didn鈥檛 see the wholesale buyer traffic they wanted, what the show lacked in numbers it made up for in quality of interactions.

鈥淚t鈥檚 been a good show in that I could spend a lot of time with the retailers that did come by, but we needed three times the number of people who did come by to make this worthwhile,鈥� said Tom Hathaway, director of North American sales at . 鈥淚 don鈥檛 know if it鈥檚 the economy, the way things are now after the pandemic, or what other factors played into that.鈥�

Final numbers provided by The Big Gear Show for August 2 and 3 were 442 attendees from 37 states representing 773 retail outlets; 174 exhibit booths representing 255 brands; and 54 vetted journalists.

鈥淭he second-ever TBGS show was a bigger gathering than our launch last year, proving the concept of our unique event platform for the greater outdoor industry,鈥� said Kenji Haroutunian, BGS鈥檚 show director. 鈥淲e continued positive momentum despite significant headwinds with travel costs, supply chain challenges, and the ongoing pandemic effects. Quality of interaction was the name of the game at BGS 2022, and the cast is set for measured growth into the future.鈥�

A Show to Meet the Moment

It takes guts in this persistently pandemic-challenged world to launch a new outdoor industry trade show, and the second year of The Big Gear Show enters an arena that was challenging even before COVID. BGS sees itself as a boutique outdoor hardgoods show鈥攂ikes and kayaks more the focus than lifestyle apparel and accessories鈥攁nd has claimed the first week of August on the annual show calendar as its staging window. But BGS comes on the heels of June鈥檚 Outdoor Retailer in Denver and OutDoor by ISPO in Munich, and just before other similar events including the Outdoors for All Expo in Cincinnati and ANME in Las Vegas later this month. Some exhibitors said that while they don鈥檛 want to miss out on any shows, they are beginning to consider more carefully which shows they鈥檒l attend.

鈥淭rade shows are becoming more regional,鈥� said Ryan Flynn, director of global sales at . 鈥淓ven ISPO seemed more like a German regional show than a huge international show. We鈥檝e made some great industry contacts here [at BGS], but we鈥檙e not seeing a lot of retailers. I think more and more wholesale is being done directly online and by our sales reps. With the complications of travel, it鈥檚 making us think about what shows we attend and why.鈥�

For Nick Lucivero, national sales manager at , however, BGS was an unequivocal success. He says he was able to make inroads through casual meetings and at Black Diamond鈥檚 happy hour the first day.

鈥淥ur Windsun Hat does really well in the sailing world, and this has been great for getting it in front of more reps from the outdoor industry,鈥� he said, adding that having a booth by the paddle sports section at Deer Lake was a major advantage鈥攕omething impossible to replicate at indoor trade shows. 鈥淲e鈥檝e made some good contacts and sales from this show.鈥�

Many exhibitors cite being outside as a big upside of BGS. It made testing the many e-bikes easy, and Deer Lake was perfect for taking canoes, kayaks, and SUPs out for a spin. Rain on the first day was even viewed by some as an advantage for testing鈥攐r proving鈥攖he durability and weatherproofing of gear.

At the beginning of the second day, exhibitors sounded upbeat and happy to be at the event, even if relatively few orders were being written. The thumps and cheers of corn hole games were more frequent than huddled sales-order negotiations. Exhibitors were able to visit neighboring booths and commiserate over supply chain issues, discuss industry trends, and talk shop about outdoor recreation in general.

Christina Redman, a buyer with , said that the show felt relaxed and allowed her time to make deeper connections with potential suppliers.

鈥淭he timing works because I鈥檓 in between the rush of fall and spring orders, so I have more time to try out products and really get to know people in the industry,鈥� she said, adding that being in Asheville, North Carolina, it can be difficult for her to establish relationships with suppliers who are based in the West. 鈥淚鈥檓 also able to really get to know the products we buy. We carry Kokopelli [pack rafts], and I was able to take one out on the lake and experience how good it is firsthand.鈥�

Organizers Left Happy

鈥淚 think it went well,鈥� said Yoon Kim, BGS鈥檚 marketing director. 鈥淲hat I’m hearing is there are places where we can improve, for sure, and I think it’s mostly about timing and the number of retailers at the show.鈥�

Kim said BGS carefully vets applications for the show, including people registering as retailers and media. That selection process keeps numbers at BGS low by design鈥攖he caveat being that, although the show has fewer attendees than competing events, it allows for higher-quality interactions. 鈥淲ith a lot of shows, you get big numbers and are constantly busy, but there鈥檚 a lot of people essentially wasting exhibitors鈥� time,鈥� Kim added. 鈥淭hey鈥檙e trying to sell the sellers something. Some people registering as media are there for the swag and don鈥檛 have legitimate outlets.鈥�

Kim said he believes the conventional outdoor trade show model has changed and exhibitors and attendees want a different experience. 鈥淓xhibitors don’t want to be nickled and dimed under fluorescent lights; they want to have fun outside and have their products demoed. In that sense, I feel like we’ve captured that heart and spirit [of the industry], and you can see how stoked the people who come out are.鈥�

And, while there was talk of the show鈥檚 current site being developed by Deer Valley and unavailable next year, Kim said he doesn鈥檛 believe the proposed project will happen in time to impact next year鈥檚 staging.

鈥淚f it does happen, it鈥檚 a lot easier to find another outdoor venue than an indoor one,鈥� he said.

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The first day of the second annual Big Gear Show started with a drizzle and ended in full sun, and so did some attendees鈥� moods.聽

Some participants said that, while attendance seemed thin at first, the value of interactions on the first day of the Park City event was high.

鈥淎t [Outdoor Retailer] this year, we had a lot more people coming by our booth to sell us things or to try to get us to use their manufacturing processes,鈥� said Jordan Curet of Red Paddle Co., a company based in the U.K. that has a strong North American presence. 鈥淗ere there are fewer people coming by, but I think it鈥檚 been a lot more productive in making contacts with wholesalers.鈥�

Curet was displaying Red Paddle鈥檚 8-foot, 10-inch compact stand-up paddle board that releases in January 2023, the configurable SUP All Terrain Backpack that will be sold as a stand-alone item next year, and touting Red Paddle鈥檚 partnership with on a SUPing safety app that includes tidal and weather information.

Bikes and paddlesports seem to dominate the event this year; e-bikes whizzed silently along the makeshift boulevards of Deer Valley’s parking lot all day, while paddlers plied nearby Deer Pond, demoing almost a dozen SUP, canoe, kayak, and pack rafting companies鈥� products.

鈥淚鈥檓 stoked that everyone else is stoked,鈥� said Big Gear Show marketing director Yoon Kim. 鈥淧utting on an event is always like that dream where you鈥檙e speaking in public and you realize you鈥檙e naked, so I鈥檓 relieved to hear it鈥檚 been a solid first day for our participants. Maybe it鈥檚 not shoulder to shoulder like some other events, but every conversation is worthwhile.鈥�

Kim said 2,000 event badges were printed this year, with an expected attendance of 1,800.

Big Gear Show caters to outdoor hardgood companies, and the show dates were chosen to benefit those retailers, said Kenji Haroutunian, the event鈥檚 director.

鈥淪ome events have moved to earlier in the year to benefit more outdoor lifestyle brands that are ordering apparel,鈥� Haroutunian said. 鈥淎pparel takes a lot longer to receive, and the order numbers have to be much higher. Here, a lot of our retailers coming to the show are midway through their summer season, and they have a sense of trends and products they should be carrying. Maybe they鈥檒l order one e-bike to see how it does, whereas an apparel seller has to order much farther in advance and at a much higher quantity.聽

E-bike companies all reported a surge in sales following the pandemic, and 鈥渕icro-transportation鈥� is a term the industry will be using more. In contrast to beefy bikes from Rambo and Fission Cycles that can tackle trail, hunting, and bikepacking, 24-pound were ubiquitous, with grinning riders enjoying their 20 m.p.h. top speeds throughout the event.聽

鈥淓-bikes have been great for our businesses,鈥� said Weston Hein of Seattle-based Swift Industries, a company that makes bike-packing bags. 鈥淥utdoor Retailer was really good on the production side; this has been really good on the wholesale side.鈥�

鈥淭his feels like a cross between OR and Interbike, said Bruce Majors,鈥� co-owner of Grand Trunk, a hammock and travel gear company. 鈥淲e鈥檙e based in Salt Lake City, so this is a lot easier for us. I like that it鈥檚 outside, I鈥檇 rather be surrounded by mountains than stuck in a building for two days.鈥�

The post The Second Year of The Big Gear Show Is Underway appeared first on 国产吃瓜黑料 Online.

It’s no secret that the pandemic complications of 2020 were ruthlessly unkind鈥攁nd in some cases, nearly disastrous鈥攖o trade shows in the outdoor industry. All through last year, industry pros repeated the phrase “back to normal” like a mantra, looking ahead to summer 2021 when, according to most predictions, we would all be able to gather again without fear of putting ourselves and others at risk.

Well, here were are. Trade show planning for summer 2021 has begun, and things are perhaps not quite as settled as we would like. Questions still abound.聽Which of the big shows will run, and how? What safety measures will be in place? Even this far into the pandemic鈥攚ith a major vaccine rollout and hopefully some form of life-as-normal on the way later this year鈥攁 lot still feels up in the air.

To provide some clarity for those in the industry trying to plan their summer calendars, we spoke with leaders of the season’s key shows to find out if they’re running as scheduled, and if so, what they’ll look like when we people get there. Below are the current plans鈥攕ubject to change, of course鈥攆or聽Outdoor Retailer Summer Market, The Big Gear Show, Grassroots Connect, Outdoor Media Summit, six of聽360 国产吃瓜黑料 Collective’s rep shows, and OutDoor by ISPO.

Outdoor Retailer Summer Market

Is It Happening?

Yes. “With regard to getting back in person, the team is very anxious to do it,” show director Marisa Nicholson said. “This is our expertise. But we want it to be safe for our customers and also ourselves. Emerald [OR’s parent company] has been supportive in making sure we have all the materials we need to stage a show in the middle of the pandemic.”

Show organizers’ excitement has been matched, Nicholson says, by that of professionals across the industry. Nicholson tells 国产吃瓜黑料 Business Journal that “contracts are coming in daily” for the summer show.

When and Where

June 15-17 in Denver, Colorado

How the Show Will Be Different This Year

Perhaps more than any other show, Outdoor Retailer has leaned hard into the advent of digital events. The group has already hosted two full-scale shows online (one is going on right now), and show organizers say they won’t leave the technology behind when things get back to normal.

“We鈥檝e learned a lot,” said Nicholson. “We are talking about a hybrid show for the summer, including elements of digital and in-person.”

Nicholson says OR wants to accommodate participants who can’t attend the event due to company travel bans. She also sees applications for OR’s digital tools to augment the experience of the in-person event. “There will probably be brands that will want to use the digital tools even if they come to the show, so we’re looking at how we can make that happen,” she said. “A challenge in the past has been making the show’s educational events accessible online, but we’re pretty good at that now. We will probably use our new digital capabilities for that purpose.”

Nicholson says that, for attendees, the process of registering and preparing for the show will not be radically different than it has been in the past. “The experience once you鈥檙e there will be different,” she said. “But the work for people beforehand will not change.”

How the Show Will Keep People Safe

“Staging a show in Denver requires us to work with state and city officials on the ground,” Nicholson said. “We鈥檒l create what we think is the safest and best plan to execute a good show, and then make sure it鈥檚 in compliance with state, city, and national guidelines.”

Exactly what protocols will be in place show organizers haven’t settled on yet, insisting that the planning will be an “ongoing, evolving” process.

“We鈥檙e going to take into consideration the regulations and then do what we feel is best,” said Nicholson. “If the CDC doesn鈥檛 mandate masks, but we feel it鈥檚 safer for people to have them, then we鈥檒l have them. We’ll make that call.”

If the Worst Happens, Is There a Contingency Plan?

In the worst-case scenario, Nicholson says, show organizers would host another Outdoor Retailer Online. The current winter show has seen markedly more engagement than the first digital show last summer. That trend, Nicholson says, would be enough to justify another online event, if the situation came to that.

The Big Gear Show

Is It Happening?

Yes. “The Big Gear Show is full steam ahead for next August in Park City,” show director Kenji聽Haroutunian told OBJ this week. “The retailers and the brands are excited to do business in our new open-air show format, as well as to learn from and work with adjacent outdoor recreation categories. They鈥檙e also sharing with us that they鈥檙e excited to test new products, discover new brands, and just see each other as an industry again, face to face.”

When and Where

August 3-5 in Park City, Utah

Important Details About the Show

The Big Gear Show is billing itself as “America’s first open-air trade show.” This will be its inaugural year. An invite-only affair, the event has a guest list of 500 retailer and 250 brands, and will focus exclusively on hardgoods.聽The official themes of the show, according to聽Haroutunian,聽are curation, connection, and education.

Originally scheduled for summer 2020, the event was always supposed to be small鈥攕maller than Outdoor Retailer, at least鈥攂ut the pandemic has given that format new logic.

“Retailers need a place to test new products. You need a place to roll out 2022鈥檚 new product line. But your company probably still has a travel moratorium and not a lot of plans for trade shows next year,” the show website reads. “We get that, in this new normal, no one wants to go to mass gatherings in big city centers, cooped up indoors with 30,000 people you don鈥檛 know.”

Haroutunian said, “Our retailers are telling us that they are ready to get out of their shops the moment it is safe to do so, and that they believe we might be one of the first events they’ll attend.”

Haroutunian also says that show leadership is “planning for hybrid virtual production to help tie in the consumer interest without a live consumer attendance.”

How the Show Will Keep People Safe

“We are extremely mindful of the continued public health crisis but we are cautiously optimistic by the acceleration of vaccinations and our open-air format,” Haroutunian said. “We believe that by mid-summer, we’ll all be settled into our new normal and we鈥檒l be able to stage safely with a finite, manageable crowd, active outdoor dispersion and established pandemic controls and protocols.”

If the Worst Happens, Is There a Contingency Plan?

“With a limited, invitational attendance and an all-outdoors venue, we are extremely confident we can stage safely and successfully in August 2021,” said Haroutunian. “These days, with all events it is prudent to plan parallel situations; but in this case, staging with a smaller size or fully virtual is not a viable option, so we would cancel the event if it could not be done safely or if the regional regulatory permission could not be obtained.”

Grassroots Connect

Is It Happening?

No. Grassroots leadership confirmed today that the show鈥攐riginally scheduled for June 7-10 in Knoxville, Tennessee鈥攊s cancelled.

What Led to the Decision

“We don’t have one isolated reason for cancellation,” Grassroots Outdoor Alliance president Rich Hill told OBJ. “Because our show is a buying event, if we have only 50 percent participation, the show doesn鈥檛 work. Without enough of a crowd, the formula falls apart. We need 100 percent. And we just can鈥檛 depend on that.”

Hill says that the unsteady rollout of the COVID-19 vaccines was “another indicator” that the show wouldn’t be able to stage as planned. “We feel that鈥檚 we鈥檙e not through this,” he says.

Hill noted that, in private conversations with brand leaders, he has heard “a lot of concern” that also factored into Grassroots’ decision to cancel the show.

“I called Patagonia and they told me there’s no way they鈥檙e going [to Connect],” Hill said. “They鈥檙e very concerned about the safety of their employees. VF Corporation is the same way. I heard that both VF and Patagonia have travel bans through the end of June.”

Will There Be a Substitute for the In-Person Show?

Hill says Grassroots is going to “do the smart thing” and focus on the group’s next Connect show in the fall. That event is scheduled to run November 8-11 in Kansas City, Missouri.

Outdoor Media Summit

Is It Happening?

Yes. “We鈥檙e pretty certain about August,” show founder Yoon Kim said, noting that the event, set to run August 23-25, is one of the latest on the industry’s summer calendar. “We had originally planned to run the show in April, and to be honest we probably could have done it in May, but we didn’t want to quality of the show to suffer. We’re hoping that by August social distancing protocols and other restrictions will have eased somewhat.”

Kim says that general admission tickets are sold out, and that show leadership has no plans to release more, but that sponsorship tickets are still available, as well as tickets for the Future Leader Investment Program鈥攁n initiative aimed at accelerating the careers of BIPOC professionals in the outdoor industry.

When and Where

August 23-25 in Estes Park, Colorado

What Safety Measures Will Be in Place

“Health and safety is our number-one concern, which means we will be following the most up-to-date guidelines for the state of Colorado,” Kim said. “Our hotel partner, The Ridgeline, will also be practicing a full list of protocols聽that will ensure that everyone will be able to stay safe and healthy.”

If the Worst Happens, Is There a Contingency Plan?

Kim says that if the most restrictive national and state safety guidelines aren鈥檛 gone by the time the show opens, show organizers will “have to let the quality drop,” but that the show will still go on. The format of certain events would be changed, Kim said: “For things like happy hours or dinners, we would have to find ten restaurants that can hold 20 people instead of one that can hold 200.” As of now, though, the show has no plans to cancel, even if the state of the pandemic has not improved by August.

360 国产吃瓜黑料 Collective (Multiple Shows)

Are They Happening?

Yes, all six of 360 国产吃瓜黑料 Collective’s sales rep shows planned for June, July, and August are scheduled to run.

“We feel confident were going to be able to execute all the shows that are on the calendar for the summer,” said 360 国产吃瓜黑料 Collective regional director Terry Wilson. “June is an important month for sales reps because the first-buy deadline for many companies in the industry falls in the beginning or middle of July. Those first-buy deadlines make up the majority of contracts for 2022 product.”

When and Where

国产吃瓜黑料 360 Collective will host six shows鈥攁ll geared toward sales reps鈥攐ver the course of the summer in New Hampshire, New Jersey, South Carolina, Alabama, Maryland, and Massachusetts.

How the Shows Will Be Different This Year

Wilson said the show formats may be “something of a hybrid, based on how vaccines roll out and what the CDC recommends coming into the month of May,” but didn’t provide further details.

What Safety Measures Will Be in Place

The safety measures used at the shows will depend entirely on state and CDC guidelines, Wilson said. “We may or may not be wearing masks, practicing social distancing, and doing temp checks. We鈥檙e simply going to follow all Covid protocols that are in place when the shows open.”

If the Worst Happens, Is There a Contingency Plan?

360 国产吃瓜黑料 Collective hosted numerous digital shows in 2020. “The worst-case scenario would be to fall back on all-virtual events again,” Wilson said. He noted that that outcome is not outside the realm of possibility for the summer shows, but that for the group’s first fall show in November, it’s highly unlikely. “We feel that we鈥檒l be completely back to normal by the November show,” he said. “We think it will look, taste, and feel like a show in 2019. By that we mean, hopefully masks won鈥檛 be required, social gathering will be allowed, the beer will flow, and there will be no fear of infection.”

OutDoor by ISPO

Is It Happening?

Yes. Leaders of this European show moved the dates back two weeks, but otherwise expect the show to stage as planned.

“We鈥檙e committed to having a physical show,” said ISPO senior associate Dieter Tremp. “If all hell breaks loose, if pessimism comes through, we have answers. We will still have a physical show, but it might be smaller. We will not cancel.”

When and Where

July 5-8 in聽Munich, Germany

What Safety Measures Will Be in Place

“Everybody will be social distancing and wearing masks, no doubt about it,” Tremp said, noting that the show plans to formulate its safety guidelines as recommendations are released by European health authorities.

If the Worst Happens, Is There a Contingency Plan?

“If the physical dimension has to be lessened, we might decide to do a September follow-up in person,” said Tremp. “We have that option. We鈥檙e not planning on it, but that’s the advantage when you own the convention center where the show is happening. You can determine that.”

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