Full disclosure: gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore鈥攁nd highly opinionated鈥攇earheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in on photos and watched embargoed video clips. And we debated. We culled the massive list down once, then made another pass until we had our 50 most coveted products. Then we voted to determine the rankings (we are a democracy, after all). In order of how badly we want to try it, here is Part One of our list of the 50 most exciting product launches for Fall 2019.

1. The North Face FutureLight

THE PROMISE It seeks to solve the waterproof/breathable problem and dethrone Gore-Tex as the gold standard.

THE DEETS聽An industrial process known as nanospinning sprays polymers through up to 220,000 tiny nozzles to create a waterproof yet highly porous mesh-like membrane. Nanoholes allow air to pass through and moisture vapor to escape, keeping users dry and comfortable, not clammy and cold.

THE STOKE Next-level breathability, waterproofness, and sustainability in the shell category. Bring it on.

2. PrimaLoft Biodegradable Fabric

THE PROMISE It will degrade quicker than any other fabric if you bury it in your backyard.

THE DEETS A shell and now a fabric are infused with a food source that attracts microbes at a faster rate when in a landfill. What’s left after the bacteria breaks down the fibers is simply water, carbon dioxide, methane, and natural organic matter鈥攍ike compost. But the biodegradable polyester doesn’t compromise durability.

THE STOKE A fuzzy fabric that vanishes instead of clogging up landfills and polluting oceans? Be still our hearts.

3. Ombraz Armless Sunglasses [$160]

THE PROMISE Cordage, baby: that鈥檚 the future of sunglasses.

THE DEETS The adjustable polyester cord running between the temples and around the back of your head keeps the glasses snug to your face and ditches the possibility of broken glasses arms and head-squeezing pressure. Plus, acting like built-in eyewear retainers, they鈥檙e harder to lose and either hang around your neck when you take them off or function like a headband.

THE STOKE These things look crazy (like a fox), but after an early test, we fell in love. 鈥淣o pinching, no pressure, and steazy AF: Yes, please,鈥� said one tester.

4. Black Diamond Vision Down Parka [$399]

THE PROMISE A puffy tough enough for tree skiing.

THE DEETS According to BD, this burly fabric initially stumped designers because it was so difficult to cut. A polymer weave crisscrossing the 20-denier face fabric adds a lot of durability without penalizing weight. This 800-fill hydrophobic down toaster comes in at an airy one pound, four ounces.

THE STOKE Say goodbye to duct-tape patch jobs on your warmest layer: This one looks rugged enough to dance on in crampons. It could be a revolution in lightweight durability.

5. Outdoor Research Tundra Aerogel Booties [$69-$89]

THE PROMISE With NASA-designed Aerogel underfoot in these synthetic camp booties, cold doesn鈥檛 stand a chance.

THE DEETS Solid Aerogel won鈥檛 compress like typical insulation, so it鈥檒l keep your feet warm even while you鈥檙e standing on it. Plus, a grippy outsole steadies you on the icy trail to the outhouse. Also available in a low-cut slip-on version.

THE STOKE Aerogel has been popping up more and more in outdoor gear, but its lack of breathability has held it back. The bottom of a camp bootie seems like the ideal application.

6. Marmot West Rib Parka [$600]

THE PROMISE The West Rib features unique gridded down baffles to boost warmth in the extreme cold.

THE DEETS Marmot packed 800-fill down into cube-shaped baffles around the chest of this deep-winter puffy to trap warmth around your body. Synthetic insulation layered between the down and the Pertex Quantum shell material adds weather protection and durability.

THE STOKE We鈥檙e curious about the cubist baffles and layered use of synthetic fill. This thing sounds like a serious volcano.

7. Dahu E鈥檆orce 01 Boot [$TBD]

THE PROMISE It looks and operates like no other ski boot on the market.

THE DEETS The Grilamid shell has cutouts to eliminate pressure points and the liner is beefy enough to walk around in. The unique entry system has hinges at the front and back of the boot, creating a giant opening.

THE STOKE Comfort. Ease of use. Versatility. Boom.

8. Sweet Protection Interstellar Goggle [$220]

THE PROMISE The lens won鈥檛 fog. Period.

DEETS The Gore membrane increases moisture and air transfer, equalizing air pressure and preventing condensation. Retina Illumination Grading increases contrast and enhances vision in low-light conditions, and the carbon-reinforced frame creates a rigid structure for the lens.

THE STOKE Gore-Tex in a goggle? Just plain fascinating.

9. Six Moon Haven DCF Tent [$400]

THE PROMISE This is the ultimate featherweight shelter for fastpacking duos.

THE DEETS The Haven DCF is a shaped, supported tarp made of Dyneema Composite Fabric, which offers extreme durability at a paltry 12-ounce weight. With two doors, a peak height of 45 inches, and 51 square feet of interior space, it can also be paired with the Haven Net Tent to create a fully enclosed double-wall shelter at just one pound, four ounces.

THE STOKE Dyneema tents are the new standard in ultra-ultralight, and this one sets the bar high… er, low.

10. Patagonia Black Hole Collection [starting at $29]

THE PROMISE Every Black Hole pack, duffel, tote, and waist pack gives plastic bottles and factory scraps another life.

THE DEETS It鈥檚 still burly, thanks to 90-denier poly ripstop with a TPU laminate and a DWR finish, but it now uses 100 percent recycled fabric, lining, and webbing.

THE STOKE Tally this up as yet another reason to love our favorite duffel.

11. Black Diamond Equipment JetForce Pro [$1,399]

THE PROMISE It鈥檚 the most advanced avalanche air bag pack out there.

THE DEETS This new version of BD鈥檚 award-winning JetForce series is still rechargeable and travel friendly. But the Pro is modular, letting you zip on and off a 10-, 25-, 35-, or 25-liter splitboard booster pack, making it super-versatile.

THE STOKE The modular design sets rippers up to stay safe on any day.

12. Tecnica Forge Winter [$300]

THE PROMISE Get a customized fit in a ready-for-winter hiker.

THE DEETS Like its three-season counterpart, the Forge Winter features in-store custom shaping for a perfect fit. It also adds Vibram鈥檚 Arctic Grip outsole and a Gore-Tex insulated comfort lining for waterproof/breathable insulation.

THE STOKE We fell in love with the original Forge, so a warm, winterized version is a no-brainer.

13. Rab Verglas Jacket [$375]

THE PROMISE It combines the best features of a parka and a shell鈥攚ithout turning you into a hot mess.

THE DEETS The Verglas is packed with 750-fill hydrophobic down for warmth, and Gore-Tex Shakedry over the 20-denier Pertex Quantum makes it waterproof while keeping it lightweight and mega-breathable.

THE STOKE For cold days with precip, this puffy looks like a winner if Shakedry can hold up to abuse.

14. Fischer Urban Cross-Country Ski Boot [$189]

THE PROMISE This is the first Nordic ski boot designed to take you from home to trail to apr茅s.

THE DEETS With a sneaker-like sole and chukka-style upper, you鈥檇 never know this was a cross-country ski boot. Designed for skiers less focused on racing and performance and more on casual exercise, it鈥檚 compatible with Fischer Turnamics and any NNN compatible binding.

THE STOKE Nordic boots have never looked so good.

15. Julbo Reactiv Performance Lenses [Starting at $210]

THE PROMISE Ski from dawn to dusk on bright bluebirds or during storm sessions.

THE DEETS The lenses鈥攁vailable in both shades and goggles鈥攎agically transition from clear (87 percent visible light transmission) to dark (12 percent VLT) in record time: roughly 20 seconds.

THE STOKE These just might be the one-quiver shades and goggles we鈥檝e been looking for.

16. Holden Outerwear Corkshell Summit Bib [$600]

THE PROMISE Cork is the insulation of the future.

THE DEETS These bibs (and their matching jacket) incorporate Schoeller鈥檚 recycled cork content to add heat retention without the bulk of traditional lofted insulation.

THE STOKE We鈥檙e always intrigued when brands find new ways to recycle materials, and companies have been chasing warmth without bulk for ages. Could this be the one that actually delivers?

17. G3 FindR Skis [$869-$919]

THE PROMISE Leave the ski straps at home. Magnets hold these skis together.

THE DEETS Updated for 2019, the powder-cruising FINDr series now features magnetic contact points, making bootpack transitions quick and easy, and eliminating the need for straps when shouldering your skis.

THE STOKE Pick 鈥榚m up, stick 鈥榚m together, walk away. Sounds pretty slick.

18. Blizzard Zero G 95 [$840]

THE PROMISE It鈥檚 typically either/or: lightweight or stiffness. These are your new no-compromise skis.

THE DEETS The Zero G 95 touring ski strikes the ideal balance between uphill comfort and downhill charging, thanks to a carbon fiber frame that鈥檚 integrated over the wood core to reduce weight for speed on the skin track while still delivering a high level of stiffness for downhill performance.

THE STOKE Light feet on the uphill and stiff shred-ability on the down? 鈥楴uf said.

19. Smartwool Intraknit 200 Base Layers [starting at $120]

THE PROMISE It鈥檚 the ultimate in body mapping.

THE DEETS Intraknit technology is a first-in-industry 3D knitting technique that can marry different weights of fabric into a single garment, without the use of seams. (The company already uses the technology in its socks.)

THE STOKE This sounds very much like the FuseForm tech that (sister company) The North Face introduced in shells a few years back. The concept makes even more sense in baselayers, where multiple seams can make body-mapped baselayers chafe in all the wrong places.

20. GoLite ReFill Eco 100 Jacket [$250]

THE PROMISE Keep warm and divert green plastic bottles from the landfill.

THE DEETS At a Taiwanese recycling plant, volunteers collect and sort bottles, and GoLite snags the ones nobody else wants鈥攖he green ones鈥攁nd turns them into dye-free clothing, like this PrimaLoft Silver Eco-filled puffy.

THE STOKE Recycled products are nothing new, but we dig how GoLite found a way to use the bottles that stump other apparel makers.

21. Mammut Meron IN [$449]

THE PROMISE It鈥檚 as warm as you can get, without the bulk.

THE DEETS Premium 900-fill down is shelled with a lightweight, water-repellent Toray ripstop nylon and lined with an equally light, semi-transparent lining that traps the down.

THE STOKE It鈥檚 hard to make a puffy this warm not look like a Michelin man. This one does it through the magic of smart patterning.

22. Salomon S/Pro Boot Collection [$800]

THE PROMISE Get a custom-like fit, without all the hassle and expense.

THE DEETS Salomon digitally scanned more than 4,000 feet to identify a shell that鈥檚 compatible with 70 percent of the European/North American market without needing any significant modification.

THE STOKE Any respectable skier knows that custom-molding your boots is mandatory. Our apologies to all the boot-fitters out there, but this could be good.

23. Atomic Savor [$1,545]

THE PROMISE It鈥檚 the ultimate starter kit.

THE DEETS In an effort to combat exhaustion, soreness, and complicated equipment, Savor includes painless-entry boots, easy-to-handle skis, and a comfortable helmet designed specifically for rookies.

THE STOKE Want to get your SO on the slopes with you? This package might be your ticket to paradise.

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A desperate customer who is tired of looking for hiking boots for his hard-to-fit feet walks into an outdoor shop. The bootfitter who greets him gets excited as she hears his plight, because she has a solution. She fits him with a pair of custom-moldable Tecnica boots. He鈥檚 never felt anything like it, purchases the boots, and talks about how he鈥檒l be back. The retailer just created a life-long customer. Try getting that reaction on Amazon.

Tecnica launched the Forge GTX/Forge S GTX ($270/$270) in 2018, a fully-featured midcut boot with a Vibram Megagrip outsole, an overlapping cuff, and a triple layer EVA midsole. But, the customizable fit is its biggest selling point, attracting both retailers and consumers. Not only does Tecnica offer customers the choice between a leather and synthetic upper, but also the new C.A.S. (Custom Adapted Shape) technology promises a unique moldable fit. Quite literally, there is nothing else like it on the market.

Retailers Rave About Tecnica鈥檚 C.A.S. System

Outdoor Gear Exchange in Burlington, Vermont was an early adopter of the line and says there is a lot of value in having a shoe that perfectly fits a variety of feet. 鈥淚t makes our job easier knowing we have something to offer every customer that walks through our doors, regardless of whether they have skinny ankles or a wide forefoot,鈥� said Melissa McNell, the footwear buyer.

Retailers opt in to sell the footwear via a shared investment with the brand. They choose between the Tecnica-developed machine that fits inside a bench ($1,500) or, if space is at a premium, may purchase the rolling option that鈥檚 similar to a hard-sided cooler ($1,200). Tecnica invoices the store and provides a product reimbursement program that aligns with the shop鈥檚 preseason commitment.*

The return-on-investment has been rewarding for retailers. So many of their customers are plagued with sore feet, so the prospect of blister-free adventures piques their interest. In an era when brick-and-mortar stores are battling the digital space, C.A.S. brings customers into stores since they cannot get the customized experience online. In fact, many are specifically seek out these boots from hundreds of miles away.

鈥淲e had one couple show up last week after driving all the way from Elko, Nevada,鈥� said Brendan Madigan, owner of the California-based Alpenglow Sports in Tahoe City. 鈥淭hat鈥檚 a five-hour drive, but owning well-fitted boots was worth it for them.鈥�

McNell noted that she has seen an uptick of new customers too, all specifically looking for the custom-moldable hiking footwear. Many of them become devoted repeat clients.

鈥淥ne guy with heel spurs got fitted and hiked ten miles the next day. It went so well that he returns to the shop once per month, sometimes just to visit with staff and other times to buy something,鈥� McNell shared. 鈥淚t鈥檚 crazy how a simple, 20-minute fitting session created a loyal customer for our store.鈥�

How Does the Custom-Moldable Technology Work?

It may be simple, but it鈥檚 also effective. C.A.S. uses a thermoformable material in the key-comfort areas: the arch, heel and ankles, as well as an entirely thermoformable footbed. When heated, it鈥檚 highly malleable. When it cools, it becomes rigid and hard like plastic. In fact, the thermoformable material is similar to TPU (thermoplastic polyurethane, a common footwear material) except it has fibers weaving throughout the structure so it won鈥檛 crack in cold temperatures.

The straightforward fitting process consists of two-steps. First, the bootfitter heats up the custom footbeds and places them on the customer鈥檚 feet. Then, she places his feet inside inflatable booties. Compression molding pressurizes the booties, fitting the footbeds to every unique intricacy of the customer鈥檚 foot. While this is happening, the machine heats the hiking boots themselves. Once the footbeds are ready, the bootfitter places them inside the boots, puts them on the customer鈥檚 feet, laces them up, and pops them back into the inflatable booties. Finally, she repeats the compression molding process for a few minutes, creating a fully-customized hiking boot. Bonus: the whole process takes a mere 20 minutes which leaves enough time for conversation.

鈥淚 love those 20 minutes,鈥� said Madigan. 鈥淭hat鈥檚 when I get the customer to connect with my store. I use that time to bond with him to ensure he comes back again.鈥�

McNell agreed, although she admitted she was initially skeptical of wasting time. 鈥淲e go through employee turnover a few times each year and I worried that training new staff would be a pain. But, it鈥檚 so easy that our new employees figure it out in less than an hour,鈥� she said. Plus, the penalty for failure is minimal: the footwear can be reheated multiple times without stressing the shoe.

Retailers Are Stocking up and Selling Through the Forge

In the end, it comes down to sales. And so far, the footwear performs. McNell opted to double down on stock when the Forge first launched, buying twice as many as she usually does for a premium-priced boot. It proved to be a profitable decision.

鈥淚 initially ordered 50 but we鈥檝e already requested more,鈥� she said. 鈥淲e鈥檙e selling through them faster than we do models that cost half the price.鈥�

Madigan is experiencing similar results and says he expects sales to increase with the launch of Tecnica鈥檚 second custom-moldable shoe. Coming in spring 2019, the Plasma S is a more affordable lowcut: $180 with Gore-Tex and $150 without.

鈥淎 custom footbed alone costs $50, so that price point makes the Plasma an absolute no-brainer,鈥� Madigan says.

High sales aside, Madigan most appreciates the loyalty he is able to create with his customers through the C.A.S. footwear process.

鈥淭hese shoes create trust,鈥� Madigan said. 鈥淎nd once that is established, you have a customer for life.鈥�

Product information:
Tecnica Forge GTX $270 MSRP
Tecnica Forge S GTX $270 MSRP
Tecnica Plasma S GTX $180.00; Plasma S $150.00, available spring 2019
C.A.S. System Bench $1,500
C.A.S. System Trolley $1,200

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