NoSo Patches Archives - 国产吃瓜黑料 Online /tag/noso-patches/ Live Bravely Tue, 27 Dec 2022 08:47:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://cdn.outsideonline.com/wp-content/uploads/2021/07/favicon-194x194-1.png NoSo Patches Archives - 国产吃瓜黑料 Online /tag/noso-patches/ 32 32 The Voice 50, Part Two /business-journal/brands/the-voice-50-issue-1-part-2/ Wed, 06 Mar 2019 20:00:00 +0000 /?p=2570896 The Voice 50, Part Two

The 50 coolest new products of the season, ranked

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The Voice 50, Part Two

Full disclosure: gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore鈥攁nd highly opinionated鈥攇earheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in on photos and watched embargoed video clips. And we debated. We culled the massive list down once, then made another pass until we had our 50 most coveted products. Then we voted to determine the rankings (we are a democracy, after all). In order of how badly we want to try it, here is Part Two of our list of the 50 most exciting product launches for Fall 2019.

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24. Jones Snowboards Super Sap Bio-Resin [$479]

THE PROMISE It鈥檚 the greenest snowboard on the market.

THE DEETS All Jones boards are now built with Super Sap Bio-Resin, a bio-based, USDA-certified, renewable epoxy resin made with plant-based carbon instead of petroleum-based carbon.

THE STOKE Resins are the most toxic component of skis and boards. Super Sap is a huge sustainability step in this category, and we hope other brands follow suit.

25. HydraPak IsoBound [$38]

THE PROMISE The world鈥檚 first insulated reservoir (no hose jacket required) keeps your water at the perfect temp, always.

THE DEETS Double-wall construction and open-cell foam insulation create a barrier around the reservoir, keeping fluids from freezing in winter and cooler longer in summer.

THE STOKE We鈥檒l miss Grandma鈥檚 hand-crocheted bladder sleeves, but not our frozen water bottles.

26. inov-8 Roclite 335 [$150-$175]

THE PROMISE It鈥檚 the first hiking boot to feature graphene in the outsole鈥攁 super strong carbon-based material that adds ultralight durability.

THE DEETS This winter fast-hike/trail runner hybrid boot has a PrimaLoft upper and a graphene-infused rubber outsole for greater wear, traction, and flexibility. When graphene was developed in 2004, the scientists who isolated it earned a Nobel Prize, and the incredibly durable, super thin substance was heralded as world changing.

THE STOKE Boot soles that never wear out? Challenge accepted.

27. Dynafit TLT8 Carbonio [$849]

THE PROMISE It鈥檚 an ultralight touring boot with real drivability on steeps.

THE DEETS An update to the popular TLT6, the 8 has Grilamid and carbon construction; a single, strong cuff buckle; and a reinforced, lower-volume shell to maintain performance while conserving weight. The cuff rotates a full 60 degrees for a natural, energy-saving walk mode.

THE STOKE Two-buckle boots don鈥檛 normally have the all-mountain performance the TLT8 claims, so our curiosity is piqued.

28. Vasque Coldspark UD [$140]

THE PROMISE This is one of the nimblest winter boots out there.

THE DEETS Vasque swapped out traditional insulation for a heat-reflective barrier to bump up the BTUs in this revamped favorite while cutting out weight and bulk.

THE STOKE If the space blanket idea works inside footwear, it could be a big step toward agility in winter boots.

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29. Nite Ize RunOff Collection [Starting at $25]

THE PROMISE Drybags with the world鈥檚 first toothless waterproof zippers.

THE DEETS Expanding into a brand-new category, Nite Ize launches six different bags, all featuring its new Tru Zip, which is superquiet, smooth-running, and easy to operate. The pouches are made of welded thermoplastic polyurethane (TPU), which is flexible and compressible. They鈥檙e waterproof (and sand- and dustproof) down to one meter for 30 minutes.

THE STOKE Sounds like it takes the fiddlework out of sealing a drybag. Our iPhones await samples.

30. Hestra Freeride CZone Mitt [$160]

THE PROMISE Handwear created specifically for snowboarders.

THE DEETS The Freeride removes the ski pole-specific pre-curve and gets rid of the outside stitching that skiers like for better grip. Increased durability/flexibility in the cuff and bottoms of fingers stand up to repeatedly ratcheting bindings.

THE STOKE The riders on staff finally feel loved.

31. Leki Helicon Lite Backcountry Pole [$80]

THE PROMISE These touring-specific poles are dialed to make your transitions silky smooth, like the pow you crave.

THE DEETS The Helicon Lites feature a strap that releases quickly when pulled upward for safety in avalanche terrain. The notched Binding Basket is designed to manipulate touring bindings鈥攍ike adjusting heel lifters and popping boot buckles.

THE STOKE The less futzing we need to do during transitions, the better.

32. K2 Mindbender Skis [$500]

THE PROMISE The Mindbender鈥檚 new laminate has unrivaled torsional and longitudinal stability.

THE DEETS The key tech here is carbon fiber woven in different directions to boost torsional and longitudinal rigidity separately for better stability all over the mountain.

THE STOKE The carbon braid means a damp shovel, but makes the tail more manageable鈥攊deal for a wide variety of ability levels.

33. Somewear Personal Satellite Hotspot [$350]

THE PROMISE A superior app user experience means unprecedented ease of use and reliability in a messenger beacon.

THE DEETS This compact, lightweight unit pairs with your smartphone to听provide global two-way text, location sharing, weather updates, and SOS emergency services with a mobile-first approach.

THE STOKE Every emergency beacon worth its batteries is two-way now, but听this one saves some cost by hitching your SOS to your phone, which is cool. But if your phone dies, you might, too.

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34. OluKai Pehuea Heu [$130]

THE PROMISE If a sneaker and a slipper had twin love children, the result would be these cozy kicks.

THE DEETS The upper is made from waterproof nubuck leather and lined with genuine shearling, and the beefy rubber sole and gel footbed mean your feet will be high, dry, and comfy all day long.

THE STOKE Because why should wearing slippers all day be frowned upon?

35. Matador Freerain 24 [$65]

THE PROMISE It鈥檚 the super-packable backpack that doesn鈥檛 compromise on features.

THE DEETS At 6.6 ounces, this frameless 24-liter backpack packs down to five by three inches and has a roll-top closure, front organization pockets, and plenty of adjustable straps for dayhikes or travel.

THE STOKE Compared to other compact packs, the Freerain 24 has features galore. But the real test will be how it carries.

36. Mountain Hardwear Phantom Alpine 15掳F [$900-$930]

THE PROMISE Free your arms and stay warm on that chilly bivy with the Phantom Alpine鈥檚 dual side zips.

THE DEETS The bag features 850-fill goose down and a zipper on each side听that lets you pop out your arms to do camp stuff.

THE STOKE We鈥檝e loved the Phantom collection for years, and the addition of dual side zips brings more versatility and comfort to the table.

37. Mammut Diamond Fingerboard [$450]

THE PROMISE This hangboard is your personal trainer.

THE DEETS An attached mobile-phone holder automatically operates the Mammut training app as you weight and unweight the hangboard so you can follow the free training workouts hands-free and keep your phone from getting chalked.

THE STOKE Did hangboarding finally get fun? Maybe a little bit.

38. Ortovox Trace Ski Pack [$100-$120]

THE PROMISE It鈥檚 the ultimate skimo pack.

THE DEETS It keeps weight low and close to the body for optimum balance, while the ventilated shoulder straps and hipbelt stay comfortable during sweaty ascents. Main pack access is through the backpanel, with dedicated spots for a shovel and probe. Available in four sizes, from 18 to 25 liters.

THE STOKE Seems like everything we want for daily missions.

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39. Mountain Equipment Odin Jacket [$200]

THE PROMISE Fewer stitches, fewer holes, fewer little white feathers floating in the wind.

THE DEETS Each baffle is created during the fabric weaving process, resulting in improved durability and better heat retention, plus it virtually eliminates migration of the 700-fill, water-resistant down.

THE STOKE听Woven baffle jackets have been around for a few seasons (think: Mountain Hardwear) but this is a similar tech at an easier-to-swallow price point.

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40. Full Windsor Splitter Titanium Multi Utensil [$60]

THE PROMISE Toss all your old sporks and melted spatulas. This is the only camp utensil you need.

THE DEETS The 1.8-ounce Splitter is made of two separate titanium utensils: a spatula and a long spork (perfect for reaching into dehydrated-meal bags). When joined, they morph into tongs.

THE STOKE Does the world really need another titanium spork? No. But this is so much more. Declutter. Simplify.

41. Noso Pride Patch [$7]

THE PROMISE It fixes ripped gear and stands up for inclusivity.

THE DEETS The 2.25 x 1.5-inch patch features the iconic rainbow flag and is suitable for repairing tears in puffy jackets, sleeping bags, and shells in seconds.

THE STOKE We love these patches: why use duct tape to make a temporary, messy repair when you could do the job right and make a statement of unity?

42. Helly Hansen Odin Mountain 3L Shell Jacket and Bibs [$475-$600]

THE PROMISE It鈥檚 a tailored-just-for ski-tourers top and bottom outer layer.

THE DEETS The Odin shell and bib use a new proprietary membrane built for the stop/start tendencies of ski touring; the hydrophobic microporous membrane that releases moisture quickly in cold and dry weather. For backcountry relief, the men鈥檚 bib has a front zip, while the women鈥檚 has a drop seat that allows you to keep the suspenders up.

THE STOKE The membrane sounds a lot like others out there, but we do like the design of this outfit.

43. MSR Paragon Snowshoe Binding [starting at $260]

THE PROMISE Snowshoe bindings are notoriously cumbersome. These slip on easily, stay snug around your boots, and keep you stable even on the steepest of slopes.

THE DEETS This one-piece TPU mesh binding is light, durable, freeze-proof, and conforms to a wide array of boot sizes with a glove-like fit. The single-piece design makes them easier to adjust (no more messing with multiple straps over the foot). The mesh and variable thickness of the TPU help prevent pressure points without sacrificing durability or strength.

THE STOKE Could the perfect binding make us actually want to go snowshoeing? We鈥檒l get back to you on that one.

44. Terracea Beacon and Huntington 2L Jackets [$360]

THE PROMISE The Beacon (for men) and Huntington (for women) look at home on city streets and have the technical chops to keep you warm and comfy on the slopes.

THE DEETS These water-resistant insulated jackets feature body-mapped PrimaLoft Silver insulation, helmet-compatible hoods, magnetic zipper and pocket flaps, and long, butt-covering cuts to combat icy chairlift seats.

THE STOKE A fresh new brand on the apparel scene is always welcome. We hated to send our sample back after living in it for a week in Vermont.

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45. Merrell Thermo Rogue Boa 2 Mid GTX [$250]

THE PROMISE This athletic hybrid is packed with the best in protection, but stripped of any bulk, so you can move fast on any winter adventure.

THE DEETS PrimaLoft Gold, along with Aerogel over the toes, provide warmth, and a Gore-Tex lining keeps things dry. The Boa lacing system ensures quick adjustments and a secure lockdown. Vibram鈥檚 Arctic Grip Dura 2 compound combined with Merrell鈥檚 new lug geometry enhances the grip and adds speed and confidence on trail and ice.

THE STOKE We dug the Rogue when it came out last year. This is a worthy upgrade.

46. The North Face Summit L6 Insulated Belay Skirt [$250]

THE PROMISE This women鈥檚 wrap-around puffy skirt will keep anyone鈥檚 tush warm on the chilliest belays.

THE DEETS It鈥檚 a puffy for your butt and legs. Measuring 27.5 inches long, the skirt uses 800-fill, water-resistant down and a ten-denier Pertex Quantum shell for weather resistance and durability.

THE STOKE Women will love it as a winter wardrobe staple, but there鈥檚 no law against men wearing it, either.

47. LiftRider Ski Backpack [$125]

THE PROMISE You won鈥檛 grapple with bringing an extra layer and/or lunch, because wearing this ski pack is like wearing nothing at all.

THE DEETS The super-low-profile, wedge shape of this 20-liter pack allows you to jump on the chairlift with it right on your back. The main compartment holds an extra layer and the included two-liter hydration system, while a padded upper compartment keeps your PB&J from getting squished (it rests above the back of the chairlift). Breakaway pack straps add safety, ensuring you never get caught on the chair. Also cool: A dedicated cell phone garage keeps your phone insulated and the battery life fresh.

THE STOKE We love the idea of having everything we need for a full day of frontcountry skiing, without the hassle of hauling a traditional pack.

48. Kathmandu Connect Smart Backpack [$350]

THE PROMISE The Connect pack is a powerful, smart travel bag that won鈥檛 ever get stolen.

THE DEETS The 28-liter, travel-specific Connect Smart Pack features a Joey integrated power system that will charge multiple devices and pair with your phone via Bluetooth to prevent theft. If your pack gets too far from the phone it鈥檚 paired with, the Joey inside will ring and make noises to avert a thief. Or if you lose your phone, the Joey can actually call it to help you find it.

THE STOKE OK, it feels like a slightly paranoid product, but how fun would it be to bust a thief with this?

49. Osprey Daylite Waist [$30]

THE PROMISE Fanny packs are hot right now, and this one is sleek, non-fussy, and affordable.

THE DEETS Like the rest of Osprey鈥檚 Daylite line, the new Waist is lightweight and simple, yet functional. It features a zippered main compartment, an interior mesh organizer, key clip, and adjustable waist belt in a superlight and portable package.

THE STOKE If we鈥檙e wearing a fanny pack, it鈥檚 gonna be this one.

50. Popia Hat Collection [$60]

THE PROMISE These high-quality, on-trend merino hats will brighten your winter wardrobe and keep your head toasty.

THE DEETS All Popia hats (like the POW, pictured) feature supersoft, lightweight, fine-gauge merino wool; a double-layer design with a contrasting interior; and a generous pom to top it off. Small-batch, exacting craftsmanship (in playful motifs and bright colors) ensure it will last for decades.

THE STOKE Big fuzzy hat toppers are all the rage. We dig.

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Founded on Obsession: 12 Startups That Could Be Outdoor鈥檚 Next Legacy Brands /business-journal/brands/founded-on-obsession-next-legacy-brands/ Wed, 07 Feb 2018 03:48:28 +0000 /?p=2572794 Founded on Obsession: 12 Startups That Could Be Outdoor鈥檚 Next Legacy Brands

Startups fueled by passion keep the outdoor industry moving forward. Meet a few launched by industry vets, core users, and garage inventors

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Founded on Obsession: 12 Startups That Could Be Outdoor鈥檚 Next Legacy Brands

We all know the outdoor industry鈥檚 legacy brands: Patagonia, The North Face, Arc鈥檛eryx, Black Diamond. But where are the fresh-faced newcomers destined to become titans?

First, why startups matter: 鈥淚nnovation and industry progression come from the group, not a handful of companies,鈥 said Drew Simmons, founder of PR agency Pale Morning Media. 鈥淓ven the best company with the largest R&D budget can鈥檛 match the innovation from hundreds of brands with small budgets.鈥 Meaning startups fueled by a connection to the outdoors feed the industry鈥檚 success and relevancy.

At Outdoor Retailer + Snow Show in Denver this January, we looked for startups pushing the industry forward. What do they share with legacy brands? Gear obsessions, perfected. And a tireless zeal for sharing innovation with the masses. We predict big things from these 12 nascent brands.

Agency Aspect
Agency Aspect’s Crossbody bag (Photo: Olivia Dwyer)

Agency Aspect / outdoor gear with a touch of luxury

You鈥檝e already seen gear designed by Michelle Rose and Liana Delucca Johnson. Before teaming up to launch Agency Aspect and create women鈥檚 bags, both women worked for The North Face. Rose helmed the team behind women鈥檚 outerwear; Johnson focused on backpacks. That experience informs Agency Aspect’s inaugural 鈥渁ctive luxury鈥 bags. The Hybrid Crossbody and larger Messenger鈥攆eatured in the brand鈥檚 current Kickstarter campaign鈥攄eploy 500D Cordura, premium leather, climbing hardware, magnet closures, water-repellant zips, and ergonomic shape for hands-free use. 鈥淭he bags are a hybrid of luxury and performance,鈥 said Rose.

Chill angel betsey seabert
Betsey Seabert poses in front of her merino wool jammie line. (Photo: Olivia Dwyer)

Chill Angel / merino wool PJs promise quality Zzzs

After Betsy Seabert survived breast cancer, doctors prescribed an estrogen blocker that triggered hot flashes every 20 minutes. Each night featured sweat, chills, and scant shuteye. Then Seabert turned in wearing a merino wool base layer she at home in Steamboat, Colorado. Unlike synthetic pajamas, the wool pulled moisture away from her skin and retained warmth when damp. Seabert woke up rested鈥攁nd inspired. She launched Chill Angle merino wool sleepwear in November 2017, drawing on her career in sales with Smartwool and Point6 to source New Zealand merino that鈥檚 cut and sewn in California. The line uses 18.5micron yarn at 200 grams per square meter for a smooth, light feel against skin. 鈥淭he idea is to make your sleep as comfortable as your outdoor activity,鈥 said Seabert.

Coalition Snow Jen Gureki
Jen Gureki of Coalition Snow is looking to \”shred the patriarchy.\” (Photo: Olivia Dwyer)

Coalition SNOW / skis for women who rip

At Coalition Snow鈥檚 booth, skis and snowboards purpose-built for women display common high-performance features: wood cores, ABS sidewalls, sandwich construction, camber underfoot, tip and tail rocker. So, what sets the Reno-Tahoe brand apart? 鈥淭he way we design products is the innovation,鈥 said co-founder Jen Gureki. 鈥淲e see women鈥檚 differences as a strength, not a deficit.鈥 She and co-founder Danielle Rees learned the technical components of ski manufacturing from veteran builders and engineers. Then they built skis from 157 to 180 centimeters long, with torsional stiffness and stiff flex鈥攁ll qualities scarce in women鈥檚 specific models. Shred the patriarchy, indeed.

Jim Lamancusa Cusa Tea

Jim Lamancusa is stoked about (Cusa) tea. (Photo: Olivia Dwyer)

Cusa Tea / revolutionary brews

Jim Lamancusa carried tea on a 2016 backpacking trip鈥攁nd emerged from his Colorado Rockies sojourn burdened with soggy tea bags. 鈥淭ea absorbs 400 percent of its weight in water,鈥 he said. 鈥淚t鈥檚 the only thing heavier to pack out than pack in.鈥 Twelve months and 22 patents later, Lamancusa debuted the world鈥檚 first premium instant tea. Lamancusa鈥檚 method starts with a cold brew of organic tea leaves and real fruit, then uses vacuum dehydration to produce tea crystals. Empty a 1.2-gram sachet into a mug, add 14 ounces of hot or cold water, and your cuppa鈥檚 ready in three seconds.

Fisher + Baker
Mike Arbeiter and Greg Horvitz are obsessed with performance and style. (Photo: Olivia Dwyer)

Fisher + Baker / urban menswear built for outdoor moments

When Greg Horvitz lived in mountain towns, he favored function over style. He wore Gore-Tex to Vail鈥檚 bars; rocked flannel and Carhartts at a Maine office. Then Horvitz moved to Minneapolis. There, he needed sophisticated layers that worked for his daily bike commute. As the industrial designer refined prototypes, he connected with outdoor industry vet Mike Arbeiter. In 2016, they launched Fisher + Baker, a menswear apparel brand that combines classic silhouettes, technical fabrics, and functional tailoring. Consider the Birmingham CPO jacket: Schoeller鈥檚 c_change membrane blocks wind and rain, synthetic insulation adds warmth, and underarm zips provide ventilation. 鈥淓ven in a city, I find little outdoor moments every day,鈥 said Horvitz. 鈥淚 wanted confidence in the elements鈥攁nd style.鈥

Flowfold Charley Friedman
Charley Friedman makes cool gear out of old sails. (Photo: Olivia Dwyer)

Flowfold / upcycled sailcloth becomes durable gear-haulers

In 2005, Charley Friedman learned to sew sails on the Maine coast at his high school summer job. Then he used mylar and carbon fiber scraps from racing sails to make indestructible, featherlight wallets. Friedman kept stitching as he studied civil engineering. After graduation, he decided to build Flowfold around transforming pre-consumer waste into minimalist, hard-wearing wallets, bags, packs, and duffels. 鈥淚 wanted to figure out how to make money and give back,鈥 said Friedman. 鈥淭he outdoor industry is faster paced than designing roads or building chemical plants.鈥 His company works with fellow Maine brands: Sterling Rope offcuts become dog leashes; L.L.Bean carries exclusive product. And every Flowfold product is made in the USA.

Himali Tendi Sherpa and Dave Schaeffer
A passion for big mountains led Tendi Sherpa and Dave Schaeffer to start Himali. (Photo: Olivia Dwyer)

Himali / high-altitude outerwear by seasoned mountaineers

Tendi Sherpa first met Dave Schaeffer in 2014, at base camp in the Argentinian Andes below Aconcagua鈥檚 22,281-foot summit. A year later, the mountaineers launched Himali, an apparel brand dedicated to building layers for brutal high-altitude environments. Tendi, a Nepali IFMGA-certified guide who鈥檚 summited Everest 11 times, brings two decades of experience on 8,000-meter peaks to the design process. Dave is a former REI staffer with a mountaineering habit and a business degree. After a trio of Kickstarters, the duo arrived at OR + SS 2018 with three styles for men and women: an 800-fill, 9.8-ounce down jacket; a waterproof/breathable hardshell; and a stretchy, windproof softshell. Think technical, elegant layers, built to perform from base camp to summit鈥攚ith proceeds supporting Himalayan schools and clean water initiatives.

Noso Patches Kelli Jones
Kelli Jones of NoSo Patches has created a better duct tape. (Photo: Olivia Dwyer)

NoSo Patches / DIY gear repair gets better

Kelli Jones has skied Wyoming鈥檚 Jackson Hole for 16 years, where the rugged Tetons shred her outerwear. 鈥淏ut I鈥檓 not putting duct tape on my $400 puffy jacket,鈥 she said. Instead, the accountant spent nights in her garage with an X-acto knife, fabric swatches, and assorted glues to design a patch that wouldn鈥檛 fray or gum up. Next, she handed out samples in Jackson鈥檚 tram line and raised $15,000 in a 2017 Indiegogo campaign. Today, NoSo Patches offers patch kits ($4.99鈥$14.99) that pairs a top-secret adhesive with ripstop nylon for foolproof gear repair. Simply open the package, peel off backing, press over a tear, seal with heat. Third-party testing shows Jones鈥檚 product lasts for 50 laundry cycles.

Qalo wedding rings
QALO silicone rings, founded by a couple of newlywed climbers (Photo: Olivia Dwyer)

QALO / put an outdoor-proof ring on it

The perfect accessory for your technical flannel? A medical-grade silicone wedding ring. That鈥檚 the basic premise behind Qalo (say it: kay-lo), a California outfit launched in 2012 by Ted Baker and KC Holiday. The friends had each recently married, but metal rings didn鈥檛 suit their active lifestyles. They bet rock climbers wary of avulsion injuries felt the same. Ditto ski patrollers, guides, gym users, or anyone whose daily grind destroys gemstones. 鈥淲hat drives me is people, not what it鈥檚 made of,鈥 said Baker. Worried silicone will succumb to chain grease or scorching desert? Try Q2X, a non-conductive polymer that resists chemicals and tolerates high temperatures. From $20.

reDew jeans
ReDew jeans not only could revolutionize the way denim is made,听 our testers say they’re听 “ridiculously comfortable for how good they look.” (Photo: Olivia Dwyer)

reDEW / a new kind of denim

Peter Lantz knows that denim is a dirty business. It鈥檚 also a massive business 鈥攇lobal denim sales top $50 billion each year. He saw this firsthand at H&M and VF, parent corporation to Lee and Wrangler. When he and Anders Haglund teamed up, they decided to make jeans that last, so consumers buy less. 鈥淲e want our base in the outdoors, where people actually care about the environment and the durability and lifecycle of the products they buy,鈥 said Lantz. In reDEW鈥檚 Core Collection (from $150), organic cotton blends with recycled polyester for a durable fabric with 360-degree stretch. The manufacturing process trims water and chemical use by 80 percent and cuts energy draw in half compared to standard practices. Coming soon: reDEW ditches cotton. This summer, reDEW will debut jorts cut from Zero Cotton Fabric, a blend of aspen, pine, and birch fibers from ISKO, a Turkish textile manufacturer that dominates global denim.Teton Bros Nori Suzuki

Nori Suzuki’s passion for backcountry skiing drove him to jump into the highly competitive arena of outdoor apparel. (Photo: Olivia Dwyer)

Teton Bros听/ apparel for the skin track and the white room

Teton Bros designs herald a new generation of technical apparel in a highly competitive field. But we鈥檙e not talking urban cardio. Founders Nori and Junko Suzuki make backcountry-specific apparel. Nori, once a Spyder distributor in Japan, drew on ski days at home and in the American West to build 鈥渇unctional beauty鈥 into technical garments. That means off-center neck zips to prevent frostbite. Pit zips positioned on the chest for better air flow. And detachable bibs with an offset waist zip that delivers versatility minus cold spots. Plus, Polartec NeoShell, Alpha insulation, and Power Wool, for breathable yet protective layers throughout. Established a decade back in Japan, Teton Bros arrived stateside in 2015.

Weston Snowboards Leo Tsuo Mason Davey
Leo Tsuo and Mason Davey sell their snowboards from an innovative mobile showroom. (Photo: Olivia Dwyer)

Weston Snowboards / backcountry-inspired snowboards

Powder. That鈥檚 the first obsession snowboarders Leo Tsuo and Mason Davey shared. And the reason both worked in the Weston Snowboards shop in Minturn, Colorado. When the founder decided to sell in 2016, Tsuo and Davey purchased Weston and partnered up on a second obsession: backcountry-inspired snowboards. 鈥淎dvanced riders aren鈥檛 getting enough at resorts,鈥 said Tsuo. 鈥淭here鈥檚 still stoke to be built.鈥 They replaced the storefront with a mobile showroom. And engineered a 2018/19 splitboard line with hole-less bases鈥攎eaning smooth bases without visible hardware, a standard feature among top brands鈥攆or better glide and durability. Coming in 2019/20: a swallowtail split with weighted tails for user-friendly kick turns.

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