If you鈥檙e already familiar with 国产吃瓜黑料 Inc.鈥檚 flagship NFT, the Outerverse Passport, we won鈥檛 bury the lede: they go on sale Wednesday, July 20, at , and you can buy one for $225 with a credit card, no crypto needed.

If you need a refresher, the Outerverse Passport is essentially an entry ticket into the Outerverse, 国产吃瓜黑料 Inc.鈥檚 many-faceted Web3 initiative. With the Passport, fans will have access to everything the company is building to support Web3, including an NFT marketplace selling one-of-a-kind digital artworks, a of creators and peers on Discord, and real-world benefits like gear discounts, event entries, and a three-year O+ membership.

Only 10,000 Passports will be created (鈥渕inted,鈥� in crypto parlance), though the company has a roadmap for future NFT drops from the , which includes photographers like , artists like , and athletes like . Each of these drops鈥攁long with everything the company intends to do as part of the Outerverse鈥攊s designed to fulfill 国产吃瓜黑料鈥檚 mission statement: to get everyone outside.

But Why NFTs?

If that鈥檚 all the info you were looking for, great. If the whole 国产吃瓜黑料-blockchain marriage still mystifies you, read on. (In the interest of absolutely obvious disclosure, these are moves from our own parent company we鈥檙e about to unpack.)

T丑别谤别鈥檚 a lot of zeal, debate, and confusion about NFTs right now, and for good reason. Any explanation of the technology behind them is, for most people, either a rapturous affirmation of the internet鈥檚 finally turning into the tool it set out to be 40 years ago, or a thicket of baffling jargon. Are they new and flashy? Yes. Can they make boatloads of money for the companies and creators who produce them? Also yes.

Skeptics will observe that combination and think 鈥渂andwagon.鈥� But if you ask the boosters, the promise of Web3 (the 鈥渘ew鈥� vision of the internet, powered by the same technology that makes NFTs possible: blockchain) isn鈥檛 just that it will generate more digital gewgaws and perhaps make some people rich; it鈥檚 that the technology will actually make our lives easier and more equitable, make our work more productive and鈥攊n the best case鈥攎ake us happier.

How? For 国产吃瓜黑料, the potential advantage of NFTs is simple: they offer a way to reward people directly for spending time outdoors.

What the Passport Actually Gets You

鈥淲e see NFTs as another useful piece of gear to add to your kit,鈥澛爏ays 国产吃瓜黑料 CEO Robin Thurston. 鈥淟ike any good outdoor tool, an NFT should blend form and function. That鈥檚 why we鈥檙e embedding real-life benefits into every minting鈥攑erks that inspire you to get outside.鈥澛�

You鈥檒l hear that line again and again as 国产吃瓜黑料 delves further into Web3: it鈥檚 all about getting people outside. Thurston himself is deeply concerned with Americans鈥� growing disconnect from anything that isn’t beamed to them via LED screen, and is angling to do something about it. 鈥淭oday, the average American checks their phone 344 times a day, and screen time for kids ranges from four to more than nine hours daily,鈥� he says. 鈥淭hat鈥檚 a huge problem, not just for the wellbeing of our children, but for the health of our society and the planet.鈥� 国产吃瓜黑料鈥檚 NFT project is, in part, an attempt to combat that trend.

If it all sounds a little optimistic鈥攗sing emerging technology to help wean people off technology鈥攋ust look at what 国产吃瓜黑料鈥檚 new NFT does, urges Thurston. 国产吃瓜黑料 envisions a kind of gamification that Passport holders participate in on their own terms.聽

Imagine automatically earning a free boot fitting after five days on the slopes this winter, or a free bike tune up after you ride 100 miles, all made possible by the technology embedded in the Passport. That鈥檚 the kind of 鈥渞eal-life benefit鈥� the company is talking about: incentives for getting outside that, hopefully, drive more people away from their computer screens and into the fresh air.

And the rewards game is just one feature. The Passport also offers early access to select launches on 国产吃瓜黑料鈥檚 new , entry into events, and an inventory of other attractive perks that the company has promised to continue growing over time. At a recent NFT conference in New York City, attendees got a taste of what these benefits will look like when Jack Johnson performed a private rooftop concert for holders of the Outerverse Bedrock Badge鈥攁 precursor to the Passport鈥攁nd hung out afterward to rub shoulders with the crowd.聽

If you鈥檙e not into the backend tech of it all, that鈥檚 as complicated as the Passport has to be, the company says. Blockchains might be arcane and perplexing, but listening to music on a rooftop is not.

The New Creator Economy

It all sounds pretty good for users, but what about the people actually making the stuff that will appear on 国产吃瓜黑料鈥檚 new NFT marketplace, the photographers and writers and musicians?

One of the hallmarks of Web3 is that users control their own data, and creators control their own digital goods (for a high-level explainer, a good place to start). This is vastly different from Web 2.0, the version of the internet most people use today, in which the buying and selling of personal data, and the advertising money that flows from it, dictates almost everything. Creators of all kinds fill the internet with good stuff鈥攎usic, writing, art鈥攁nd then don鈥檛 get a cut of the profits generated when people interact online to consume that content.

Web3 is fairer, 国产吃瓜黑料 argues, as the technology promises creators automatic, unmediated collection of profits from the distribution and secondary-market sale of their work. In a Web3 world鈥攁nd especially on an NFT marketplace like the one 国产吃瓜黑料 is building鈥攃reators enjoy full control over their works until they sell them, and when they do sell them, they dictate the terms. Blockchain-powered marketplaces also, by dint of how the tech functions, mitigate many of the legal and contractual hazards that content producers face.聽

Some of 国产吃瓜黑料鈥檚 most influential creators are already on board. Photographer Malik Martin, who will debut his new Constellation Collection through the Outerverse this month, puts it this way: 鈥淚nstagram, Facebook, and social media are platforms I don鈥檛 own. I don鈥檛 have control over them. I look at Web3 as a chance to submit my work forever鈥o create art that鈥檚 always going to be accessible on the blockchain.鈥�

Sustainability and Giving Back

When 国产吃瓜黑料 announced the Outerverse launch in April, it discussed at length its use of the Solana blockchain to lessen the initiative鈥檚 carbon footprint, as well a give-back component that ensures 20 percent of net revenue from all NFT sales (including the Passport sale) go to groups that support environmental issues and diversity in the outdoors.

Despite all the promises and pronouncements, though, 国产吃瓜黑料 leadership still clearly realize this effort will breed some skeptics. That鈥檚 why transparency, as a final metric for success, is front and center in the Outerverse project. The company has synthesized much of its thinking in a that explains the whole thing in more detail.

Finally, of course, it will be up to the users to determine whether they trust the project and, if they do, what it means to them. Whether or not the Passport becomes an essential piece of anyone’s outdoor kit remains to be seen, but its launch makes one thing clear: 国产吃瓜黑料’s Web3 ambitions go well beyond a single NFT drop. A media landscape dominated by blockchain technology is still a long way off; 国产吃瓜黑料鈥檚 efforts in the space, likewise, are just getting started.

The post Can an NFT Get More People 国产吃瓜黑料? The Outerverse Passport Aims to Find Out. appeared first on 国产吃瓜黑料 Online.

Lots of start-up founders reach out to friends and investors to help bring their products to market. But the creators of , a new wellness beverage, are going about things a little differently. They鈥檙e selling a limited-edition run of NFTs that will grant the buyers the opportunity to 鈥渃ocreate鈥� the brand with them from the ground up. In December, one of the company鈥檚 founders that they believed they were building the first consumer packaged goods company to use NFT and Web3 technology in this way.

Leisure Project鈥檚 drinks promise hydration along with a variety of mental and physical health benefits. Available in original citrus, blueberry lavender, and mango-ginger flavors, the drinks include electrolytes, adaptogens, ocean minerals, vitamin D3, and other functional components formulated to enhance calm, balance, and mental clarity. 鈥淭he Gatorade for creatives,鈥澛燼s pitched the product.

While you can鈥檛 buy a can of Leisure Project just yet鈥攎ore information about when its products will be available will be announced soon鈥攜ou can buy one of 4,567 . The original NFT art features anthropomorphic beverage cans wearing various cute accessories. The NFTs are priced at 0.08 ETH (Ethereum cryptocurrency)鈥攁bout $241鈥攁nd come with the opportunity to 鈥渃ocreate鈥� the brand along with its founders.

鈥淲hen we say cocreate the future of the brand, we mean that we are building a brand that mutually incentivizes our NFT holders to engage and support Leisure over time,鈥� says cofounder Steve Michaelsen. 鈥淭he strongest and most relevant brands of all time have always been rooted in the needs of a community. However, consumers of today want to be more involved with how brands show up and how they develop over time for their community. NFTs and Web3 fundamentally change this, and that鈥檚 why we believe the brands that we will know and love tomorrow will be cocreated by the communities that consume their products and services.鈥�

To build that community, Leisure is creating what Michaelsen describes as 鈥渁 membership model for the future鈥� for NFT holders, dubbed the Leisure Project Hydration Club.

鈥淵ou get amazing transactional benefits from the beginning鈥攍ike free products and lifetime-employee pricing from our e-commerce site,鈥� he says of club membership, 鈥渂ut you also have opportunities to input into the future of the brand with new flavor and product recommendations, with events and experiences on the horizon once we sell out of our NFTs.鈥�

T丑别谤别鈥檚 also a Discord community where Leisure Creature holders can meet up, and Leisure Project has tweeted that it intends to fund five of $10,000 each, with the funds going to members of the Leisure Creatures community working on innovative and creative projects of their own.

Michaelsen says Leisure is making efforts to ensure that it won鈥檛 wreak havoc on the planet, from how they鈥檙e handling the NFT technology to not caving to industry insiders who pushed for the drinks to be bottled in plastic.

鈥淲e鈥檝e worked with an extremely talented development team, which has enabled us to reduce Ethereum Gas transaction fees on the Ethereum blockchain network to be as low as possible. We are very proud of the work that has been done by our team on this topic. Additionally, we are going to assess the overall impact over time to see if there are ways that we can offset any carbon emissions,鈥� he notes.

The NFTs went on sale March 21, 2022, and will remain available until Leisure Project starts its first production run of drinks in April.

贵谤辞尘听

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