�����ԹϺ���

Finding people’s superpowers, keeping it fun, and staying focused on the consumer are Sicotte's keys to success

Troy Sicotte, who had served as interim co-president at Mountain Hardwear for the last three months, takes the brand’s reins from Joe Vernachio, who recently left to become COO for Allbirds

The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity

The coronavirus is wreaking havoc on the outdoor industry’s typical timelines—and “normal” looks to be a long way off. Here’s how the domino effect will change the manufacturing and retail calendar for years to come

A 31-year veteran of the outdoor industry offers a personal history of race relations in the action sports business and considers whether current activism is setting the stage for lasting change

The brand will share 40 percent of revenue with authorized dealers who generate online sales

As the sober outdoor community grows, we need more than kombucha to create an inclusive industry

Here are some of the cool things PIA members are doing to make the world a better (read: less plasticky) place

Mountain Hardwear takes a risk in removing toxic flame retardants from its tents. Will the rest of the industry follow?

The 50 coolest new products of the season, ranked

With sophisticated Asian factories and Amazon, it’s easier than ever to launch a low-cost gear brand. Are companies that prioritize price over innovation a boon to the outdoor industry—or a threat?

Put your money where your heart is. If you like to play the stock market, and you believe in the economic strength of the outdoor industry, why not invest in one of these publicly traded outdoor companies?

Simply sell gear, and equip customers for a day. Build a community around your shopping experience, though, and you’ll equip them for a lifetime

Polar explorer Vincent Colliard represents a new breed of sponsored athlete: instead of just notching rad exploits, he’s inspiring environmental give-back on a global scale

Is it possible to get a better customer experience on a website than in a shop? Backcountry.com says yes

Outdoor companies are benefitting from opening their own retail brand stores across the country. But is their move into brick-and-mortar good for independent specialty shops, too?

As gear companies increase their direct-to-consumer sales, “pro deals” and “friends and family" promotions, retailers protest that they can’t compete. They’re being undercut and left holding the bag on inventory they can’t possibly sell at the same discounts. Todd Frank, owner of The Trail Head, an independent Missoula, Montana-based specialty outdoor retailer, says enough is enough. If vendors continue to offer these discounts and lure his customers away, he’ll stop doing business with them—and he calls on other retailers to join him