Utah is trying hard to get Outdoor Retailer back.

This week, Utah Governor Spencer Cox released a video appealing to the industry’s largest trade show, urging the event to return to Salt Lake City, which it abandoned for Denver in 2017.

The timing is no coincidence. OR’s contract with the Mile High City is set to expire at the end of 2022, and Salt Lake is currently on the short list of cities the event is considering for its next home.

After this summer’s OR in Denver, we interviewed show director Marisa Nicholson, who said there’s “a really good chance” that the show stays in Denver, but that if it doesn’t, it will relocate to Anaheim, Las Vegas, Orlando, or Salt Lake City.

“At the end of the day, this is the industry鈥檚 show,” Nicholson told OBJ. “And we鈥檙e going to continue to host the show where the industry wants it to be.”

Nicholson said that, ultimately, the decision hinges on numerous considerations. “There鈥檚 a ton of factors that go into it,” she said. “Once we know where people want it to be, then we go and work with the cities to make sure we have the right amount of time for move-in, staging the show, move-out, and working with the hotels for room blocks. If there is going to be some big change, we need the time to make sure we can go in there and plan that.”

In August, we polled the industry, asking where show-goers think the event should move next. The results were close, with 39.1 percent saying it should remain in the Mile High City and 34.2 percent saying it should head to Salt Lake. Las Vegas drew 22.6 percent of the vote, with just 2.6 percent going to Orlando and 1.5 percent to Anaheim.

Show directors said they will announce the event’s new home before the end of the year.

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What鈥檚 the measure of a successful trade show?

Attendance, revenue, and profitability are key metrics from a purely business-oriented perspective, but Outdoor Retailer doesn鈥檛 yet have the final count of how many people attended last week鈥檚 show, and OR鈥檚 parent company, Emerald Holding, won鈥檛 release the event鈥檚 financial performance until it reports third-quarter earnings this fall.

Without those numbers in hand鈥攏ot to mention a once-in-a-lifetime pandemic still raging鈥攊t鈥檚 hard to provide a true assessment of last week鈥檚 Outdoor Retailer Summer show in Denver. But most of the attendees 国产吃瓜黑料 Business Journal spoke with on the trade show floor had a different means of evaluating what they viewed as a successful return of the industry鈥檚 signature event.

The big takeaways: One, a smaller crowd allowed for more meaningful meetings, better access to brands and retailers, and even some order writing. And two, simply gathering in person after a lengthy absence brought a buoyant vibe to Outdoor Retailer鈥攅ven if Colorado Convention Center was far from filled to capacity.

Those reactions elated Outdoor Retailer鈥檚 senior vice president and show director, Marisa Nicholson, who was beaming last Thursday afternoon as attendees continued to walk the aisles and some booths still boasted decent crowds.

鈥淚 feel re-energized,鈥� Nicholson told OBJ on the show鈥檚 final day. 鈥淲hen I showed up during setup, I walked on the show floor and thought, 鈥楾his actually feels good.鈥� It was like sending out a party invitation and hoping people show up. I wondered if they would, and they did. That鈥檚 cool.鈥�

In our report from Day Three on the show floor, brands expressed similar bullishness. Many said the show allowed them to have 鈥渄eeper conversations鈥� with key industry members, and more than a few retailers said they were overjoyed with the unparalleled access to exhibitors during the three-day event.

Of course, a show that鈥檚 nowhere near capacity isn鈥檛 sustainable for an event operator, especially a publicly traded one that relies on delivering shareholder value. So with this show behind them, Nicholson and her team are focused on delivering a bigger and better Outdoor Retailer Snow Show in January. They believe that will happen.

But along with talk of what that event might resemble鈥攊ncluding if the 鈥渂ig鈥� brands return鈥攖he most urgent buzz inside Colorado Convention Center last week was where Outdoor Retailer will stage when its contract with Denver expires after the 2022 Summer show.

To get some perspective on the issue, we sat down with Nicholson to ask about Outdoor Retailer鈥檚 next home, and to get the final wrap-up on this summer鈥檚 August event. Here鈥檚 what she shared.

What鈥檚 your take on how this year鈥檚 summer show went?

We obviously knew the show would be smaller than a traditional summer show, and we鈥檙e empathetic to those who couldn鈥檛 make it. As we were talking with brands, many of their HR departments were unsure how to allow their people who wanted to come to the show to be here. Other people didn鈥檛 know how long the pandemic was going to last and they had to adjust their budgets accordingly. The sentiment I鈥檝e heard from the brands who weren鈥檛 here is that many of them wanted to be here. And the brands that were able to show up are excited to get back to connecting with the community and convening. It鈥檚 just a matter of when more people are going to feel comfortable doing that.

Next June is Outdoor Retailer鈥檚 last contracted show in Denver. What are the odds it returns to Denver in 2023?

There鈥檚 a really good chance.

But how about a number? Is there, say, a 50 percent chance we鈥檙e back here? Higher?

To be honest with you, it鈥檚 been a great place to host the show. We鈥檝e been very happy here. I think the community鈥檚 happy here. I know that there鈥檚 a lot of scuttlebutt, but it鈥檚 not Denver versus Salt Lake City, or anything like that. We always survey our customers about the cities that could host it. Denver and Salt Lake City are actually the two smallest cities that we ever look at because our show exceeds the capacity that either one of those convention centers can hold. But because they鈥檙e both in states and locations where people can access the outdoors, which is incredibly important to our community, they鈥檙e always going to be considered.

What are the other choices for Outdoor Retailer鈥檚 new home?

Anaheim, Las Vegas, Orlando, Salt Lake City, and Denver.

The show will be in one of those five cities starting in 2023?

Yes. At the end of the day, this is the industry鈥檚 show. And we鈥檙e going to continue to host the show where the industry wants it to be.

Will the decision come down purely to survey results, or are there other factors like convention center size, hotels, and amenities that play a role, too?

There鈥檚 a ton of factors that go into it. Once we know where people want it to be, then we go and work with the cities to make sure we have the right amount of time for move-in, staging the show, move-out, and working with the hotels for room blocks. This is why we have those surveys going out 18 months out before the contract expires. If there is going to be some big change, we need the time to make sure we can go in there and plan that.

When will we know the survey results?

After this show, we鈥檒l audit and assess the survey. We鈥檒l cut it several ways because we鈥檙e asking the whole community about winter, summer, everything. Being able to look at it from everyone鈥檚 perspective鈥攂rands鈥� as well as retailers鈥欌�攊s important. When we analyze it, we want to make sure the information we got came from small and large retailers and brands, and that we got enough input so that the information we have is accurate on behalf of the entire industry.

When will OR announce whether it鈥檚 staying here or moving?

Before the end of the year. We鈥檒l want to make sure that everyone understands what the future dates are and that they鈥檙e planning accordingly.

As we close the summer show and think about January鈥攔egarding COVID, attendance, and everything else鈥攚hat are your expectations for that event?

A lot of the brands that couldn鈥檛 commit to this show have already started committing to the January show because they feel like there鈥檚 enough time to plan, or they feel like there are enough vaccines in arms. There鈥檚 more opportunity for them to wrap their heads around how their teams can and should show up for the January show. That鈥檚 exciting. In terms of brands, that show already has more commitments than this show had. What has been helpful for us鈥攁nd why this show wasn鈥檛 only about size鈥攊s that the people who are here wanted to be here and the people who aren鈥檛 here wanted to be here, but they couldn鈥檛. They鈥檙e now excited about coming to the show in January. They鈥檙e putting their money where their mouth is and sending in contracts. It鈥檚 nice to see that commitment already for 2022. They鈥檙e saying to us, 鈥淲e鈥檙e excited about the whole community finally coming together.鈥�

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It was hard not to see this coming. Outdoor Retailer announced today that, in light of ongoing challenges presented by the coronavirus pandemic, the 2021 Snow Show will adapt to a completely virtual format, just as the 2020 Summer Market did in July.

The original show, scheduled for January 27-29 at the Colorado Convention Center in Denver, has been cancelled. Organizers have dubbed its replacement “Outdoor Retailer Winter Online.” Exact dates haven’t been released, but OR leadership says the platform will be accessible from January to March, 2021.

What鈥檚 New This Time Around at Outdoor Retailer Online

That extended format is perhaps the biggest change from this summer’s digital show, which featured three days of live events including brand presentations, keynote addresses, and roundtable discussions. Rather than try to mimic an in-person show with tightly scheduled offerings over the course of a few days, OR Winter Online will instead focus on the platform itself鈥攎aking it available to participants for weeks after it launches.

“Virtual shows are just not the same as in-person,” said Marisa Nicholson, senior vice president and show director for Outdoor Retailer, in an interview with 国产吃瓜黑料 Business Journal today. “When we come to in-person events, we check into hotels, we leave our personal lives behind, we immerse ourselves in a three-day experience of connecting. In virtual spaces, we鈥檙e sitting in front of computers, and the needs are fundamentally different.”

Nicholson said that, after this summer’s virtual show, OR leadership recognized industry members’ need to participate on their own schedules鈥攐ver weeks or even months.

“We learned there’s big value in extending the platform to let people to continue showing products and scheduling meetings on their own time,” Nicholson said. “Even after the three-day live event, close to 1,000 registrants signed up over the next five weeks to access the platform. There鈥檚 a need for the space to live beyond three days.”

Live events will still be part of the show in some capacity, Nicholson confirmed, but they will be scheduled at a much more relaxed pace. Participants can expect a few events per week, rather than a dozen in a day. They will also be hosted inside OR’s virtual platform鈥攁nother big change. There will be no registering for Zoom conferences with a bunch of confusing links, Nicholson says.

Bringing AI into the Mix

Another significant addition is the integration of artificial intelligence into user dashboards.

“Outdoor Retailer Winter Online will be powered by AI, inferring likes and dislikes, suggesting matches, using data to drive leads, and creating a uniquely tailored experience for each exhibitor and attendee,” Nicholson wrote in a release today. “It will be easier than ever to find the people and products for you.”

Show organizers haven’t released the name of the partner they used to develop the artificial intelligence capabilities of the platform, but they confirmed that the company has worked with other similarly sized shows to develop AI functionality.

Which Features of July鈥檚 Show Will Stay the Same

The rest of the offerings will be familiar to anyone who attended the summer show. Attendees will have access to video conferencing with exhibitors, data-driven lead generation tools, personalized dashboards, and networking opportunities.聽Some of the big events that consistently draw crowds at in-person OR shows, like the Outdoor Retailer Innovation Awards, will run the same way they did this summer during the first OR Online.

鈥淲hile there鈥檚 incredible value in gathering in-person, it鈥檚 our responsibility to provide a safe environment and serve the best interests of the snow and outdoor communities,鈥� said Nicholson. 鈥淲e are now focused on expanding upon the digital options we launched this past summer.”

Her statements were echoed by other industry leaders involved in the planning of the show, including聽OIA executive director Lise Aangeenbrug.

鈥淲hile the impacts from Covid-19 continue to disrupt our individual lives, communities, and businesses, we know that coming together鈥攅ven virtually鈥攊s more important than ever,” said Aangeenbrug. “We look forward to partnering with Outdoor Retailer to bring together our industry and collectively mobilize around new challenges and opportunities.鈥�

The Broader Context

The news comes at a critical moment for the industry’s investment in virtual events.

As COVID-19 cases rise around the country and flu season鈥攚hich promises to bring more complications to the crisis鈥攕ets in, many business owners and event organizers are preparing for months of continued disruption to “normal.”

Plenty of organizations like the 国产吃瓜黑料 Travel Trade Association have figured out how to run successful virtual events that suit their members’ needs. Big brands like REI are adapting quickly to the demands of a remote workforce. On the other hand, we’ve also seen large, industry-adjacent gatherings like the Shot Show (happening in Las Vegas in January) pushing to return to in-person gathering. The success of a virtual show like OR Winter Online will likely be an important factor in determining how warmly the industry embraces these events going forward.

The response to OR’s first virtual show was definitely mixed. An OBJ poll circulated in July found that only about 3 percent of OR Online attendees found the event “critically valuable,” while almost 30 percent said it was “not valuable at all.” On the brand side, some companies, like聽GSI Outdoors had an extremely positive experience, while others, like LifeStraw, definitely did not.

Industry reaction to that show, as we reported this summer, was far from unified. But show organizers say they learned a lot from the first trial run in July. How well those lessons are incorporated into OR Winter Online is sure to be a big topic of discussion in January.

All we can do now is sign up, show up, and see what happens.

Details for Participants

Attendees, exhibitors, and sponsors with existing plans to attend the 2021 Snow Show will be offered loyalty rates for registering with OR Winter Online, Nicholson says. The difference in registration fees will be refunded. Those who want to cancel entirely will be issued full refunds as well.

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Outdoor Retailer, the largest聽outdoor trade show in the country and a cardinal event on the industry’s annual calendar, cancelled its annual Summer Market Thursday as a precautionary measure against the spread of coronavirus. Outdoor Retailer released the following statement:

“Recent developments have made it impossible to effectively execute a June show that delivers the level of connection, discovery, and value our community expects,” reads a letter from Marisa Nicholson on Outdoor Retailer’s home page. “Despite cancelling our in-person summer show, we are committed to keeping us all connected because it鈥檚 with the help of each other that we move forward. As the largest network of outdoor businesses, we are doing everything we can to leverage that for the health of our industry.”

Many in the outdoor industry had anticipated this announcement as cancellations and postponements of other major events piled up over the past month. On March 20, Mountain Hardwear dropped out of the show preemptively, signaling a turn in the community’s view of the event’s potential risks. All together, Emerald, the publicly traded parent company of Outdoor Retailer, has cancelled ten events and postponed 20 since the coronavirus crisis began. The company’s stock has seen a steep decline in the last month and is hovering around two dollars per share today.

Outdoor Retailer says that, despite the cancellation, it is still committed to supporting go-to-market strategy for Spring/Summer 2021; reinforcing buyer/seller networks; offering an ability to discover new brands, products, and retailers; and providing media and marketing opportunities for companies across the outdoor industry to tell stories and drive awareness. No other details are available at this time.

Reactions from Outdoor Industry Association

A statement from Outdoor Industry Association in response to the cancellation reads: “OIA supports the decision made by Emerald Expositions to cancel the Outdoor Retailer show this summer. While we will greatly miss the gathering of our outdoor community, it is the right thing to do for our industry, our partners and our larger community across the world. It is critical that we do our part to slow the spread of the virus and keep everyone as healthy as possible. The outdoor industry is best when we are working together for the greater good, and this moment in time no different. From production of personal protective equipment for health care workers to advocacy of safe and responsible outdoor access, the industry is finding important ways to support the pandemic response.”

国产吃瓜黑料 Business Journal spoke to Lise Aangeengbrug, executive director of Outdoor Industry Association this week in anticipation of this inevitable news. While 70 percent of OIA’s revenue comes from Outdoor Retailer, she said, “The cancellation of one show will not dramatically impact what we鈥檙e able to do as an organization.” Look for a deeper interview with Aangeenbrug next week on OBJ.

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Camber Outdoors, the Outdoor Industry Association and Snowsports Industries America have made a collective commitment to encourage diversity, equity and inclusion (DEI) in the outdoor recreation and snow sports industries. With the support and cooperation of DEI leaders Teresa Baker, creator of the Outdoor Industry CEO Diversity Pledge, and聽Jos茅 Gonz谩lez, founder emeritus of Latino Outdoors, this agreement formally declares that each organization will work to create a professional environment in the business of outdoor recreation where all people, regardless of race, ethnicity, gender identity, or sexual orientation, can be successful.

The statement reads as follows:

鈥淲e at SIA, OIA, Camber Outdoors and Outdoor Retailer celebrate the many conversations that have evolved within our industry and community. Together we are committed to working alongside diversity, equity and inclusion leaders who work to gather the voices that we need and welcome into our industry. Each of our organizations are committed to using our resources and connections to create structures that facilitate the snow sports and outdoor industries to become more inclusive, equitable and diverse workplaces, outdoor spaces and organizations in general. We encourage every outdoor enthusiast, company and organization who shares in a love for the outdoors to start and/or further engage in this work as well.鈥�

Though non-binding and short on specifics, this declaration is something the outdoor industry has desperately needed to move the work of DEI forward. Few would object to the concept of workplace equity, but only a handful of companies including REI, The North Face, and Canada鈥檚 Mountain Equipment Co-Op or MEC have issued similar statements of commitment and have taken proactive steps toward making their desired outcome a reality. This declaration from the senior executives of the top trade groups acknowledges the importance of DEI in the long term success of the outdoor industry and creates the basic groundwork from which to create policies and a system of best practices that others may follow to ensure that everyone in the outdoors is welcome.

鈥淚 am thankful that SIA, OIA, and Camber have taken the time to hear from me and other DEI advocates and respond to our conversations with such a positive step forward,鈥� said Baker. 鈥淢ay we continue to move forward with sincere efforts, as we welcome others to join us in this work of creating a more inclusive outdoor arena.鈥�

On the final day of the 2020 Outdoor Retailer + SIA Snow Show in Denver, Emily Newman, the new executive director of Camber Outdoors, announced that the opening session of next year鈥檚 OIA breakfast meeting will focus on diversity, equity and inclusion. In her first public address to the outdoor recreation community at the Camber Outdoors Keynote Breakfast, Newman reaffirmed her organization鈥檚 continuing efforts toward DEI.

“Building equitable and inclusive workplaces and industry as a whole is a journey that requires participation from everyone. Our mission of advancing workplace inclusion, equity and diversity is but one element of this important work,鈥� she said in a written statement. 鈥淲e are energized by these new partnerships as we stand shoulder to shoulder to create an outdoors for everyone by lifting voices, and implementing practices and tools that drive measurable progress.”

After the controversial failed launch of its CEO Equity Pledge a year ago at the 2019 Outdoor Retailer Winter Market, Camber has tried to win back its credibility as a leader in DEI. As the organization in the outdoor industry charged with the mission of encouraging workplaces that are diverse equitable and inclusive, Newman鈥檚 organization is building relationships across the industry to share in this culturally sensitive and important work.

鈥淪IA is committed to building authentic relationships with the many voices throughout the winter sports community to better address diversity, equity and inclusion,鈥� said board chairwoman Wendy Carey. 鈥淭his is invigorating for the future of our sports, and we know we have to lead on this. The time is now, and by having these conversations with all of the key stakeholders, we can act swiftly and take meaningful steps forward.鈥�

Through the combined efforts of each organization Camber aims to avoid the mistakes of the past with a top-down approach. The intention is to encourage other senior executives to take an active role in the DEI efforts of their organizations.

鈥淲e believe that collaboration is the key to movement and action. We have begun the work of making the outdoors more accessible and inclusive to diverse communities through the Outdoor Foundation鈥檚 Thrive 国产吃瓜黑料 Communities initiative,鈥� said OIA board chairwoman Nora Stowell. 鈥淭his is a complex and deeply rooted issue that no single organization alone can solve.鈥�

This combined declaration of commitment is an excellent first step toward the establishment of a community culture that truly embraces diversity. Within hours of its creation Outdoor Retailer show director Marisa Nicholson added her statement of commitment in support of DEI.

鈥淥utdoor Retailer is proud to support our partners and everyone working on these critical initiatives,鈥� she said. 鈥淲e are committed to diversity, equity and inclusion in our own team and beyond, so that we can continue to provide an international forum to elevate these important conversations.鈥�

Now that everyone seems to be on the DEI bandwagon, it鈥檚 important to understand that a declaration of commitment is only as valuable as a person or institution is prepared and willing to see it through. It鈥檚 a fine thing to say that diversity, equity and inclusion matter, but it鈥檚 something else entirely to incorporate their principles into the very fabric of a company鈥檚 business model. In his address at the Camber Outdoors Breakfast Keynote Blair Taylor, a partner in Workforce of the Future at Price Waterhouse Coopers, impressed upon his audience the reality that there is nothing less at stake than the survival of the outdoor industry itself.

鈥淚t鈥檚 time for business and community leaders to challenge ourselves, leave our comfort zones and take risks,鈥� Taylor said. 鈥淭he era we live in today is critical鈥攊t will define our future鈥攁nd companies must rethink the way we do business.鈥�

Taylor agrees that securing senior leadership support is the best first place to start. When it comes to DEI he suggests clearly defining both the business case and the necessity for an approach that is authentic. He warns that lasting change requires a profound shift of an organization鈥檚 culture and daily behaviors. They must measure where they begin and how they progress. And perhaps most importantly he prescribes to never go it alone.

It鈥檚 now up to each organization to go back to their respective employees, human resource managers, boards of directors and constituents to rethink the way they do business. Having declared their commitment to do better on DEI these four industry leaders have also set themselves up to be held accountable for their measurable improvement. Will things have changed by next year鈥檚 show? The industry is now watching. We鈥檒l just have to wait and see.

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Everyone knows that some of the outdoor industry鈥檚 top brands are led by strong females鈥擱ose Marcario of Patagonia, Sue Rechner of Merrell, Donna Carpenter of Burton, Rue Mapp of Outdoor Afro, Amy Roberts of Outdoor Industry Association, Deanne Buck of Camber Outdoors, and Marisa Nicholson of Outdoor Retailer. But in celebration of International Women鈥檚 Day, we sought out a selection of smaller companies that you may not have heard about or may not have realized are headed by equally amazing gals.

The Rad Women

Shelma Jun, Flash Foxy Founder

At the end of March, more than 300 women will gather in the rocky foothills of Bishop, California, for a weekend packed with climbing, panels, and clinics as the first of two events in the third year of the Women鈥檚 Climbing Festival. Shelma Jun is behind the fest and the online platform Flash Foxy, which celebrates women getting outside with other women. Jun is a current Access Fund board member and often speaks about the importance of cultivating a climbing community that welcomes everyone who calls themselves a climber.

Kristin Carpenter-Ogden, Verde Brand Communications CEO and founder

With multiple offices throughout the Rockies, Verde Brand Communications is a PR firm that represents outdoor-focused clients like Gu Energy Labs, Gregory, and Petzl, among others. Led by Kristin Carpenter-Ogden, the firm is a member of several outdoor, environmental, and socially responsible organizations. Carpenter-Ogden is also the personality behind the Channel Mastery podcast.

Sally Bergesen, Oiselle founder and CEO

Oiselle, a French word for bird pronounced wa-zelle, is a Seattle-based athletic apparel company binding women together through run groups and giving back through various programs. Sally Bergesen started it in 2007 with the goal of making a well-constructed running short, but her original vision has blossomed into a sisterhood for women of all ages and running abilities.

Alyssa Ravasio, Hipcamp founder and CEO

Born out Alyssa Ravasio鈥檚 frustration over finding an ideal campsite to watch the first sunrise of 2013, Hipcamp was founded in San Francisco, revolutionizing and streamlining the experience of booking an overnight spot in nature. The travel service covers all national, state, regional, and Army Corps Parks in all 50 states鈥�5,756 parks, 13,421 campgrounds, and 329,567 campsites.

Teresa Baker, founder of the African American National Park Event

The African American National Park Event founded in 2013 by Teresa Baker of California, engages communities of color in nature and encourages outdoor entities to prioritize diversity. Several events are held across the country every year. Baker also is an Outdoor Afro leader and blogs about her love of the outdoors at African American Explorations.

Katy Hover-Smoot and Cassie Abel, Wild Rye founders

Wild Rye, a technical apparel design company launched in 2016, makes women-specific pieces in soft fabrics and colors鈥攆rom a pale aqua merino midweight to a cozy pair of pineapple-colored leggings鈥攖hat are meant to be worn in the wild. Katy Hover-Smoot and Cassie Abel are avid outdoorswomen who can be found crushing on trails oftentimes in Tahoe, California.

Chris Ann Goddard, CGPR founder

A seasoned PR guru with decades of institutional knowledge of the outdoor industry, Chris Ann Goddard leads the 25-year-old agency CGPR. Her team represents multiple big-name outdoor brands such as Kelty, Adidas, Merrell, Vibram, and Winter Park Resort.

Sarah Castle and Alison Wright, The Cairn Project founders

Founders Sarah Castle and Alison Wright met in Boulder, a mecca for outdoor exploration. Their organization, The Cairn Project, nurtures and empowers girls to be self confident in the outdoors mountain biking, backpacking, mountaineering, and more.聽 They’ve provided $50,000 in grants to eight different partners devoted to expanding access for underprivileged young women.

Jen Gurecki, Coalition Snow CEO

The skis on the market didn鈥檛 cut it for Jen Gurecki and other women she heard from, so in 2013 she ventured out to design a series of skis and snowboards specialized for women, by women鈥攏ow known as Coalition Snow. Gurecki has a varied background as founder of Zawadisha, a Kenyan-based social enterprise providing small loans to rural women, and is formerly co-owner of a white water rafting outfitter based in Lake Tahoe.

Alison Hill, LifeStraw managing director

LifeStraw does much more than make water filters.聽The technology introduced in 2005 as a personal 鈥渟traw-like鈥� filter was designed for people in developing countries without access to safe, clean water. Led in part by Alison Hill, the company under health group Vestergaard has delivered more than 10,000 products.

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