“If there’s any pattern to all this, it’s to聽expect delays. Which categories, brands, or products鈥攖hat’s anybody’s guess. It’s best to just assume everything will be delayed and end up pleasantly surprised if it’s not.”

That’s Eastside Sports owner Todd Vogel’s take on the state of inventory challenges at this point in the pandemic, nearly eight months in.

“If there’s a delay, you pivot. Delay, pivot,” said Vogel, whose shop is based in Bishop, California. “That strategy has kept us going. It’s all about flexibility.”

It’s no secret that sellers of outdoor goods have been scrambling this year, trying to keep pace with a retail landscape strained by聽supply chain disruptions, rapid shutdowns, unpredictable demand, and other hardships. Still, one way or another, many retailers are finding ways to keep their shelves stocked鈥攖o some degree鈥攁nd customers happy.

To figure out what retailers are seeing on the ground level, and how they’re coping, we got in touch with several shop owners and buyers to ask about what’s going right, what’s going wrong, and how everyone is bracing for the upcoming season.

What’s Causing Problems

To start things off, we wanted to know about specific pain points. In some sense, we were looking for a pattern, but that exercise quickly proved futile. After speaking with shop owners in several different states, the moral of the story seems to be that there’s no rhyme or reason to what goods or which brands are causing inventory problems on a consistent basis. All the retailers we spoke with say they’re trying their best to prepare for anything.

“Our biggest vendor overall is Patagonia,” said Sam Barg, a buyer at Ute Mountaineer in Aspen, Colorado. “Those orders have come in anywhere from 20 to 50 percent complete.聽They can鈥檛 promise anything. But then other stuff trickles in that we didn鈥檛 expect. Our reps have no idea what’s happening either. Week to week, we have to reassess and chase what we can.”

Barg says Ute Mountaineer has seen cancellations from at least half a dozen vendors that are critical to the shop’s core inventory: Patagonia, Kuhl, Columbia, prAna, Hoka One One, Black Diamond, and Sorrell.

“Those are the big brands a lot of people have had trouble with,” he said.

Marinna Merkel, co-owner of Round House Ski and Sports Center in Bozeman, Montana, says she’s also had a lot of trouble with Patagonia and The North Face.

“Patagonia’s Powder Bowl Pant always does great for our store, and I can鈥檛 get them, none. That鈥檚 a staple piece for Patagonia, so it says something about where they’re at,” Merkel said. She also says the company expects not to see the bulk of its winter order from The North Face come through until late November鈥攁 huge problem for getting product out the door before ski season starts.

Across the state in Missoula, Todd Frank, owner of The Trail Head, says he’s experienced similar cuts from Patagonia.

“Patagonia is our biggest vendor. They cut about 40 percent of our pre-season order, but customer demand also dropped, so it evened out,” Frank said. “This year, we’re making a lot of concessions with product鈥攁ccepting different colors than we wanted, things like that鈥攂ut we’ve found that people are less picky about color and other small details these days. They’re willing to support us, even if they can’t get the exact product they want.”

Down in Flagstaff, Arizona, Steve Chatinsky says he’s had a lot of trouble with survival items his shop, Peace Surplus.

“I ran out of Reliance water containers for two weeks. We鈥檝e had three or four shipments of those since the summer, and we usually do one per year,” Chatinsky said. “We鈥檝e been a little slow on freeze dried food, too. We went seven or eight days without any at one time. But we鈥檝e been chasing it between multiple vendors.”

Perhaps Vogel, at Eastside Sports, summed it up best. “It’s hard to find a pattern,” he said. “Lots of things are in short supply, but it’s hard to predict. Tents have been hard to get your hands on; backpacking stoves and Black Diamond cams have been problematic. Bikes and car racks have been tough. Even bear canisters have been strangely difficult to get. What do all those things have in common?”

Answer: nothing. Inventory is simply tough right now across the board.

Areas of Success

It’s not all doom and gloom, however, these retailers were quick to point out.

“For us, footwear has done well鈥攖hough it’s hit or miss by brand,” Vogel said. “Other than Merrell, which basically ran out of shoes, we鈥檝e done pretty well. La Sportiva and Topo Athletic are two that have been outstanding in terms of getting us product.”

Merkel says that while inventory hasn’t been easy in any category this year, there have been areas with fewer challenges. Round House has most of the downhill skis it ordered for the season, as well as a healthy selection of Nordic hardgoods. Some of that, she noted, is carryover product from last year, but that hasn’t posed a problem; there’s more of an appetite for older gear this season.

“There鈥檚 something to be says for reminding consumers that we do have carryover product from last year,” Merkel said. “Brands are cutting back expansion of their lines, so there鈥檚 probably going to be a lot more carryover for the next few years as well. It’s good to get customers used to that now.”

At The Trail Head in Missoula, Franks says he was pleasantly surprised by the performance of the vendors he uses for his watersports categories.

“All of our boat vendors did a really excellent job,” he said. “We struggled with kayaks and paddles and accessories a little, but not as much as you might have imagined.”

Softgoods vs. Hardgoods

Slicing things a different way, there’s no clear trend in supply differences聽between softgoods and hardgoods, according to the retailers we spoke with. Here, though, there’s at least some pattern in demand difference.

“Apparel is down by double digits this year,” Frank said of overall sales at The Trail Head. “The more casual it is, the more people don’t want it.”

Franks says that technical clothing has done well and hardgoods are flying off the shelves. He attributes the demand change to one simple factor: caution. Customers don鈥檛 want to try things on unless it’s something they absolutely need, like a raincoat, or something they feel safe trying on, like a ski boot.

“On the hardgoods side, we鈥檙e up 100 percentage points on uphill gear,” said Barg of his sales in Aspen. “Brands like Dynafit, Blizzard, and Technica are flying out the door. And surprisingly the inventory from those guys has been pretty good thus far.”

Again, though, there’s no clear pattern from a supply perspective, taking into account an experience like Merkel’s. She noted that, even though Round House has most of its pre-season ski orders filled by now, special orders are another story entirely.

“Our story with hardgoods is shipping delays,” sayidMerkel. “Companies are short-staffed, they don鈥檛 have the manpower to get special orders out, and that causes a trickle-down effect. We’ve been turning people away on the hardgoods side for special requests, just telling customers we’re sorry, but we can’t get them what they need.”

Add to that a massive fire this fall that burned down the main ski factory for Fischer, one of Merkel’s big vendors at Round House. Hardgoods have been wildly unpredictable, even with some modest success at getting orders filled, she says.

Solution: Sourcing from Multiple Vendors and Leaning on Relationships

One workaround many retailers have pursued is quick pivots to different vendors.

“We鈥檝e been able to keep things going because we have three or four vendors for each of the items in camping, which is a big category for us,” Chatinsky said of Ute Mountaineer. “For instance, in the past we’ve ordered solar showers from Tech Sport, Coghlan鈥檚, and Reliance. Those channels are all open, so if one of them closes, we lean more heavily on the other two.”

Chatinsky says that, in his view, that communication and multiple channels to source product are key to managing inventory chaos as the pandemic progresses.

“Of course, that’s just another way of saying it’s all about relationships,” he said. “When it comes down to crunch time, relationships will sink you or keep you afloat. When you call a vendor and get a friend on the other end of the line, that’s when things get done for you. Pay attention to who you do business with and why. It鈥檚 not all about price.”

Vogel echoed the sentiment, and says that another important factor is nimbleness.

“You have to be quick on your feet,” he said. “You have to anticipate shortages and either stock up ahead of time鈥攍ike we did with fuel canisters this summer鈥攐r pivot quickly and look for smaller quantities of similar items from different vendors.”

Of course, pivoting to new vendors and maintaining relationships are two strategies that don’t always play well together. Frank, at The Trail Head, says he chose not to introduce uncertainty for his vendors out of respect for their business. They rely on him just as much as he relies on them, after all.

“We talked about pivoting to new suppliers, but we wanted to stick with the people we鈥檝e always been working with,” Frank said. “We鈥檝e had some new vendors reaching out. I got an email yesterday from a big brand鈥擨 won’t say who鈥攖hat started as a direct-to-consumer operation and now wants to get into wholesale. We鈥檒l probably take a hard pass on that. We want to support people who have supported us in the past. That’s just how it works.”

For Merkel, the courtesy of sticking with your old partners has another benefit鈥攊t gives you room to ask for flexibility when needed. That give-and-take might include discounts, shipping assistance, or changes to invoice dating.

“The willingness to flex is different for each company,” Merkel said. “When we go and ask our vendors to ship additional product or cover freight, we know they鈥檙e in a hard spot too. But that doesn’t mean we haven’t done it. One area we鈥檝e succeeded in is asking our vendors to pay for expedited freight. We tell them we need such-and-such product, we can鈥檛 wait weeks, so we need you to ship it overnight and cover that cost. And most of the time they’re willing. Yes it’s a big ask, but ultimately it’s to support sell-through, which benefits them too.”

Frank says that his big ask always comes down to invoice dating. He doesn’t push his vendors too hard to ship product faster, but he does insist on keeping the timeline for payment at its agreed-upon length if an order arrives late.

“My standard approach is, if you ship something 30 days late, I鈥檓 adding 30 days to the dating for payment. I鈥檓 going to call up and ask for more time, because we had less time to sell it,” he said. “To me, that just makes sense.”

How Are Customers Handling It?

In the end, all these retailers seemed to agree that customer flexibility is a big factor鈥攑erhaps the biggest鈥攊n dealing with inventory challenges during the pandemic. If customers are willing to wait a little longer for their gear, reserve pickiness about color and other details, and occasionally shop around for carryover product from last season, much of the inventory chaos can be buffered enough to keep retailers and brands going until things even out again.

“Thankfully, there鈥檚 a push this year to shop local,” Merkel said. “People know that shipping is backed up, and they’re sympathetic. Many consumers still want to buy things locally. Even if we can’t guarantee special orders or promise to have every single new product in stock, the forgiveness of our customers can get us through. And we won’t forget that when things get back to normal.”

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Located on the shores of its namesake lake, Whitefish, Montana, is known for its dramatic outdoor vistas. But in the charming resort town, The Toggery has become its own kind of destination.

Originally opened as Frank鈥檚 Shirt Shop in 1947 by Frank and Jessie Stephens, the store sold menswear鈥攕uits, shirts, ties, and the like鈥攖o the men of Whitefish. As the shop passed hands through a few generations of Stephens, it morphed and evolved to fit the needs of the growing community. After Frank Stephens passed away, his son Gary Stephens introduced women鈥檚 clothing and footwear. And the聽family tradition continued when Gary Stephens passed the shop to his son鈥攖he current owner鈥擳rek Stephens. When Trek Stephens took over and attended his first Outdoor Retailer in 2004, he again revamped the business.

鈥淣obody was buying the suits and ties or dressing up, so he was really intrigued with the outdoor world,” said his wife, Rene Stephens. “He changed it over and got rid of the more dress-wear and brought in the active lifestyle stuff.”

Tour The Toggery

Feminine pieces, like sweaters and magenta vests, soften the darker decor of antlers and wood and leather.

The Toggery carries both small and big-name brands.

Chacos is one of the major footwear brands at The Toggery.

Denim shorts can be outdoorsy too.

Leather fashion boots line the wall alongside classic hiking boots.

Fun prints add pops of color.

Want to dress like this? The Toggery offers fashion consulting before and after hours.

OR Meets LA Market

Now renamed The Toggery鈥攁 name derived from the 18th century slang term tog, meaning coat or outer garment鈥攖he Stephens brand it as an “outdoor lifestyle” shop. Still in the same location of the original Frank鈥檚 Shirt Shop, the store emits a down-to-earth, yet contemporary vibe all at the same time.

Weathered brick walls, rich hardwood floors, and naked lightbulbs strung across the ceiling create the backdrop for trendy clothing and accessories adorning the various racks and tables. Chic jumpsuits and sundresses are paired with the newest styles of Chaco, and flannels are complemented by stylish Bedstu boots.

To keep a pulse on both the outdoor and fashion aspects of the business, the Stephens attend both Outdoor Retailer and fashion trade shows, like Magic and LA Market. So you can just as easily find brands like Free People filling the racks as you can Marmot or K眉hl.

“We pride ourselves on offering well-known brands that serve a function but don鈥檛 sacrifice style,” according to the Products page on its website. “You鈥檒l find outfits, shoes, and accessories that will take you from the mountains to the barbecue!”

Rene Stephens, who co-owns The Toggery, says the design was intentional to differentiate themselves from other outdoor specialty retailers.

鈥淏eing a brick-and-mortar store in a resort town, you have to be different,” she said. “I don鈥檛 want people to walk in my store and think it looks like every other store.”

Styling for Any Occasion

But what鈥檚 a shopper to do when they sees waxed canvas and unfamiliar accessories next to their default purchase of plaid and jeans? The Stephens really shine in their commitment to fashion by offering free style consultations, ensuring customers don鈥檛 get lost in the process.

All a customer has to do is fill out a form (found on The Toggery鈥檚 website) detailing size and style preferences, and pick a time to come into the store before or after hours. Customers get the store to themselves, along with someone to help pick out clothes.

鈥淚t takes a lot of time to go through all the clothes,鈥� Rene Stephens said. 鈥淭here is such a diverse mix, [and this way] you can dial in what you鈥檙e looking for.鈥�

Through more than 70 years of retail experience, the Stephens have discovered that customers with unique body types really appreciate help finding gear and clothing that fits properly. The more descriptive the customer is about their wants and needs, the more targeted the consultation. 鈥淲e can capture the whole audience instead of pigeonholing people and saying you have to be a size two or eight to shop in this store,鈥� Rene Stephens said.

This #CoolShop has long been committed to the happiness of each individual customer, and their style consultations are just another way of making sure everyone can find gear that fits and functions for them personally.

鈥淏ecause that鈥檚 what everybody wants鈥攁 personal experience,” Rene Stephens said.

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