Pro snowboarder Jeremy Jones thinks about climate change 100 times a day鈥攖hat鈥檚 no exaggeration.听As founder of , a nonprofit that focuses on legislative climate action, and , maker of boards, gear, and apparel, it鈥檚 his job. Jones also happens to be my cousin, and we鈥檝e talked about environmentalism and sustainability our entire adult lives. But how does he translate those thoughts into actual, tangible, everyday deeds? I recently spoke to Jones about how he takes听action for climate 365 days a year.

Constant Communication

Everyday actions and practices matter, but conversations, especially with people who might be in a different political camp as you, are key. A lot of people feel like they don鈥檛 belong to the climate movement because they recognize they contribute to the problem鈥搈aybe they fly a lot, raise cattle, or just love burgers, work for an oil or plastics company, or still buy bottled water by the case. This feeling of being on the outside听is a huge problem. I don鈥檛 care what you do, we need you to join the climate movement. We need people from all sectors, political parties, regions, and backgrounds working together on this one unifying thing: the planet we all live on. Because climate change impacts all of us.

When I talk to people about climate change, I try to find common ground. Your political leanings don’t matter: if you love skiing, snowboarding, snowmobiling, hunting, or fishing, this affects you. If you love to go mountain biking, RVing, waterskiing, or camping with your kids, it affects you, too. Everyone needs to be welcome in this movement. Whether you drive a monster truck or a Tesla, we want you to be part of the conversation and the solution.

A Greener Business

We launched Jones Snowboards in 2010, and from the start we identified a three point North star: performance, durability, and sustainability. Being part of 1% For The Planet is key because we need more people that wake up every day working on climate action and our donation helps with that.

Three years ago we took a big step by moving away from toxic traditional epoxy resins (to hold the board components together). We finally found a bio-based resin (made from tree sap) that works every bit as good as the old stuff. It took a lot of trial and error.

Next winter we鈥檒l take another big step, with a project that鈥檚 been six years in the making: turning old snowboards into new products, and keeping them out of the landfill. We developed a machine that pops the metal edges and inserts off old boards (for recycling). Then we stack boards on top of each other, press them together, and cut them into strips to create these really strong structural pieces we鈥檒l use (instead of carbon fiber) to support power spots in new boards.

Plant-Based Diet

I hate dietary titles, but I鈥檝e been embracing a vegan diet for over 10 years. I used to love a good burger, but I鈥檝e lost the taste for it and this is the best lifestyle lever I can pull for the climate. The cattle industry accounts for 14.5 percent of all human-caused greenhouse gas emissions [according to the UN]. As a country, we eat way too much red meat. My plant-based diet has also made me a better athlete. I feel better at 48 than I did at 28. Years ago, I thought my snowboard career was waning, but when I switched to a plant-based diet, I felt way more spry and way less achy. I noticed less inflammation in my muscles and joints.

Voting With Dollars

Change takes longer than you think it will, but once it starts, it happens faster than you thought it could. Here鈥檚 an example, going back to the food idea: I was coming back from a snowboarding trip recently. It was late and we were driving through Bakersfield, California, (north of L.A) and we were starving. We found a random burger shack that was open and as we pulled in, I thought, 鈥榳hat am I gonna eat here.鈥� Turns out that place had awesome plant-based burgers and shakes. Even Burger King and MacDonald鈥檚 have plant-based options on the menus now. You would never have seen that a few years back. But people demanded it, and are voting for plant-based food with their dollars. And it鈥檚 changing. The same applies to the outdoor industry. Consumers are rewarding companies for making cleaner products and using their power to get us on a better path.

Reducing Emissions

We only have so much CO2 to burn and I think about my carbon emissions every day. I switched to an EV a couple years ago. I carpool to the mountain and the trailhead and ride my bike around town rather than drive. I recycle and avoid plastic. I鈥檝e updated my house with solar panels, a heat pump, better insulation, more efficient appliances, all of which gave me huge energy savings. And I only get on a plane when I really have to. I take fewer, longer, slower trips now. The majority of my adventuring takes place here in the Sierra, my back yard, and I鈥檝e cut my air travel by about 90 percent over the last 15 years.. It stung a bit at first losing my frequent flier benefits, but I鈥檓 over it and now I鈥檓 happy sitting in the back of the plane and traveling less. Pro tip for others who have recently lost airline status: Board last and ask if they can bump you up to a better seat or an empty row (poor man鈥檚 first class).

Doing right by the planet can make you happier, healthier, and鈥攜es鈥攚ealthier. 国产吃瓜黑料鈥檚 Head of Sustainability, Kristin Hostetter, explores small lifestyle tweaks that can make a big impact. Write to her at climateneutral-ish@outsideinc.com.

The post Here鈥檚 How Jeremy Jones Takes Climate Action Every Single Day appeared first on 国产吃瓜黑料 Online.

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of (笔翱奥)鈥� 国产吃瓜黑料鈥檚 Find Your Good fundraising platform鈥攕ays he was scared to write a book. 鈥淚 was kind of nervous, but nervousness and excitement go together in my head,鈥� he says. 鈥淲henever I say, 鈥業鈥檝e never done something like that before,鈥� and the thought of that thing freaks me out,听I feel like I have to go toward it.鈥�

Fear, risk, and knowing when to commit to something scary are all big themes in his new book, (October 2022, Mountaineers Books). It鈥檚 part philosophy, part backcountry protocol, part memoir about how he鈥檚 carved out his unique path as a climate activist, founder of Jones Snowboards, and pioneering athlete. Drawn from decades of journal entries and years of experience, the book is full of stories and tangible tips about how to live and travel well in the backcountry, which we could all use as we think about our personal futures on snow. We asked Jones a few of our burning questions after reading it.

OUTSIDE: What do you hope people get from this book, especially now as backcountry is the fastest growing segment of snow sports?
There鈥檚 something terrifying about writing a book about walking into the mountains, which is this incredibly dangerous thing. In the book we tried to dumb it down to basic fundamentals and principles, and broad arching themes. Which is a hard thing to do because snow is so complex.

I see this is a complement to avalanche courses. I don鈥檛 consider myself an expert at all, but I have a lot of time in the mountains, and I鈥檝e learned a lot of lessons. I spill those in the book so hopefully people can learn from my mistakes. I think experience is something you get right after you need it.

I think experience is something you get right after you need it.

Speaking of experience, a lot of the book is about your mindset when you鈥檙e in serious situations.听
The mental game is equally as critical as the tactical game. The tactical things are the ones you learn in an avalanche course and they鈥檙e totally part of my toolkit. But once you kind of have that toolkit the focus becomes 鈥渉ow do I get in the right mindset and figure out what tools to use?鈥� I think that鈥檚 a constant challenge. The best of the world deal with it, and I think that鈥檚 why so many of the best of the world have close calls or die. It鈥檚 not because they don鈥檛 know how to dig a snow pit.

Which tools in your box do you use the most?
I have some basic protocols I can do that immediately eliminate some really serious risk. You never eliminate it all, but I love having those personal protocols that I can lean on. For instance, with Teton Gravity Research (the film company his brothers founded), we always talk about clean terrain. We ride big lines, but they have a runout, and you know what鈥檚 below you and around you, which helps keep you safe. You can break protocol, but you have to talk about it with your partners, and once you do, you know the stakes are way up. You know you鈥檙e crossing a line.

You mentioned language. Communication sounds like an important tool, too.
I鈥檝e been thinking a lot about framing. Like, at the trailhead if you say, 鈥淲e鈥檙e going to start up toward Widowmaker,鈥� instead of 鈥淲e鈥檙e going to go ride the Widowmaker,鈥� now everyone in the crew is like, 鈥渢his is a maybe.鈥� It changes expectations.听

How did you learn all this stuff?
I鈥檓 such a product of the people I鈥檝e been in the mountains with. I鈥檝e done a lot of formal education, but a lot of it was informal mentorship, seeing someone farther down the road than me and watching and asking questions. At the root of it is this curiosity, which is crucial for all things in the mountains. As for [finding] mentors, the key is to not overreach. Find a person you admire who is a few steps higher on the rung of knowledge and then draft. You can move up the ladder, passing people along the way and finding people higher up to learn from, but if you start reaching for the top too soon, it can be overwhelming and you鈥檙e bound to fall.

You鈥檝e been a real mentor to a lot of people in the world of climate change, which feels like it鈥檚 the biggest challenge for the future of snow sports. Any advice for how we can be good advocates and stewards?
I think you just have to start. Early on, I lost a lot of sleep over getting POW started. It took me a while to be vocal about the climate stuff because unfortunately climate is politicized, and anything political you start talking about brings听conflict into your life. But we can鈥檛 avoid conflict if we鈥檙e going to avoid the most pressing issue of our generation. Adapt or Die is my new mantra.

This interview has been edited and condensed for clarity.

The post The Gospel, According to Jeremy Jones appeared first on 国产吃瓜黑料 Online.

After ten years building its foothold in the U.S. snowboard market, California-based Jones Snowboards announced today that the brand will start selling apparel for the first time later this year. A new line of outerwear including jackets, bibs, pants, and base layer pieces will hit retailers sometime in the fall, a spokesperson for the company says.

Founded by pro snowboarder Jeremy Jones, the brand has a long history of creating products that address gaps in the market. The new apparel line, Jones says, will be no different.

“Our desire to create outerwear came from the same feeling I had when I launched the snowboards,” Jones told OBJ. “I was not getting the product I wanted and I knew that if I felt this way, others did too.”

The new line will include three separate collections, which the company is calling Shralpinist, Uphill, and Mountain Surf. The line’s 11 total pieces are designed for a “more core user group,” according to Jones, meaning they’re aimed at dedicated skiers and snowboarders rather than beginners.

“Each piece went through about eight rounds of prototypes, which resulted in roughly 300 days of testing,” Jones said of the design process, which took more than two years and involved significant input from Jones’s wife, Tiffany.

“Tiff led the charge with all aspects of the clothing from the start鈥攎ore than any other person,” said Jones. “She is incredibly detail oriented, which is especially critical with clothing because there are so many little pieces that need to be perfect.”

That effort has resulted in a product line that is notable not only for its technical advantages, but for its 360-degree attention to sustainability as well.

“Every piece in the line is made with the most sustainable materials possible,” a release issued by the company said. “All materials are Oekotex and/or Bluesign certified, and a vast majority are recycled. Jones鈥� production facilities are all BSCI [Business Social Compliance Initiative] or WRAP [Worldwide Responsible Accredited Production] certified, which guarantees that the people who make the apparel receive fair salaries and work in a safe and clean environment. As a member of 1 percent For The Planet, every tee, jacket, or pant Jones sells also gives back to environmental organizations that help protect clean air, clean water, and a healthy planet.”

Safety is featured prominently in the line, too. To encourage responsibility in the backcountry, all the jackets include avalanche rescue diagrams inside the lining. All jackets and pants feature Recco reflectors, and many items are available in a high-visibility 鈥淪afety Red鈥� colorway.

Asked which collection in the line is his favorite, Jones says he’s particularly excited about the Uphill.

“With our Peak Bagger Jacket, we are bringing a new 20K breathable/ 40K waterproof, four-way stretch fabric that is 100 percent recycled to the market,” he said. “This jacket, coupled with our High Sierra Pant, is the touring kit of my dreams that allows me to keep hiking without messing with layers or overheating.”

For now, the line features only men’s items, but Jones says women’s gear is already in the works, and will be available at retail sometime in 2022: “We have been working on women鈥檚 stuff from the start. We will bring it to the market when we feel like it is ready. Hopefully next year.”

MSRPs for all products in the line are still pending.

Shralpinist Collection

The line’s first collection, the Shralpinist, includes the听Shralpinist 3L Gore-Tex Pro Jacket and听Shralpinist 3L Gore-Tex Pro Pant, both of which are designed, the company says, for “shredders who climb peaks like alpinists.”

Both items are constructed听with Gore-Tex Pro and include a 100 percent recycled nylon face fabric with a solution-dyed backer. The hood and arms of the jacket, as well as the seat and knees of the pants, are made with a more rugged version of the fabric for greater durability at the products’ stress points. The torso of the jacket and insides of the pant legs鈥攁reas of the body that generate greater heat鈥攁re constructed with a more breathable form of the material.

Uphill Collection

The Uphill Collection features items designed for longer days, with a big focus on all-day comfort for touring.

The听Peak Bagger Jacket听is made with a proprietary fabric developed with Teijin that offers “remarkable four-way stretch and 20K waterproof / 40K breathable performance,” according to product specs. The fabric is “soft to the touch, abrasion resistant, 100 percent recycled, and excels in all conditions, whether cold, wet, or warm.”

The High Sierra Pants, designed for touring,听feature a four-way stretch fabric that is 52 percent recycled and abrasion resistant.

Mountain Surf Collection

The Mountain Surf collection is built for generalists who want gear that works for any kind of riding. The defining feature here, the company says, is versatility.

The Mountain Surf Parka features a slightly more relaxed fit and two kinds of 52 percent recycled body-mapped fabrics.听It’s lightly insulated with听100 percent recycled Primaloft insulation听and lined with 100 percent recycled stretch polyester.

“The hood and arms, where you most often get wet, are made with rugged, abrasion-resistant 20K waterproof / 20K breathable ripstop fabric, and the torso, where temperature regulation is critical, is made with four-way stretch 20K waterproof / 20K breathable fabric,” the product specs say.

The Mountain Surf Bib is similar to the parka, with more rugged fabric used on the seat and knees and breathable fabric used on the torso and thighs. Like the jacket, the bib is lined with 100 percent recycled stretch polyester.

Layering Pieces

To round out the line, Jones has also released a set of layering pieces to accompany the collections above.

Re-Up Down Puffy: A technical puffy featuring Allied Feather鈥檚 upcycled down and a water-repellent, 100 percent recycled outer shell. According to Jones Snowboards, this is the first technical puffy in the world to feature 750-fill recycled down.

December Fleece Shirt: A cozy, midweight polar fleece button down made with 100 percent recycled polyester. Features snap-closure front and cuffs. MSRP: $119.95.

Mountain Aloha Shirt:听A lightweight, quick-dry sun shirt made with 100 percent recycled polyester and PFC-Free DWR coating.听MSRP: $79.95.

Mountain Merino Tee:听A soft and warm tech tee made with 100 percent mulesing-free merino wool. MSRP: $79.95.

Mountain Surf Tee + Ama Dablam Tee:听A comfortable and quick-drying tee made with 95 percent recycled polyester and 5 percent Elastan.听MSRP: $39.95.

The post Jones Snowboards Just Dropped a New Outerwear Line appeared first on 国产吃瓜黑料 Online.

In this edition of Straight Talk, editorial director听Kristin Hostetter sits down for a free-wheeling Zoom conversation with Jeremy Jones, pro snowboarder and founder of Protect Our Winters and Jones Snowboards.

The two, who are first cousins, talk about how Jones鈥� new documentary, Purple Mountains, is so different from all his other movies, how the outdoor industry can turn the tide of the upcoming election season, how the coronavirus crisis will impact backcountry safety this winter, and they reminisce about learning to ski the trees together as kids in Stowe, Vermont.

The post A Live Conversation with Jeremy Jones appeared first on 国产吃瓜黑料 Online.

People are 18 percent more likely to vote if they’ve formulated a plan to do so before election day. And this year, polls show that 70 percent of Americans would rather vote by mail than in person.

That’s the basic calculus that led to the creation of Protect Our Winter’s newest political effort, a digital tool called听Make a Plan to Vote that does just that鈥攈elps people understand how they can vote safely this year, and makes it easy to do so.

“What differentiates this tool from many others is that it’s a one-stop shop,” said POW executive director Mario Molina. Rather than requesting a mail-in ballot from a government website (which, all too often, can be a clunky and arcane process), POW’s tool acts as an intermediary with a clean interface and easy-to-follow instructions.

“If you use our platform to request a mail-in ballot, POW will send you a pre-filled form and a stamped envelope so that all you have to do is sign it, seal it, and stick it in the mail” Molina said.

The tool also allows users to set reminders for important election deadlines, research information about nearby polling stations, and more. All of this functionality is delivered via POW’s characteristically clean and intuitive web design.

The project was funded by several anonymous individual donors and a group of charitable foundations across the country. Together, these supporters have provided funds for 40,000 prepaid envelopes for mail-in ballot applications, a sum of roughly $60,000.

Brands in POW’s coalition are also getting involved in the effort.

“The North Face, Burton, Jones Snowboards, New Belgium Brewing Company, Skullcandy, and others will be helping us promote the tool on their social media channels and through their networks,” Molina said. “Some of them will also include widgets on their websites that allow customers receive more information about the tool.”

Though it’s only been live for a couple of days, Molina says the tool has already attracted hundreds of users. A short promotional video will be released in the coming weeks. As for community engagement, Molina says the most important thing people can do鈥攁side from using the tool鈥攊s to get the word out.

“Follow us on Instagram, sign up for our email list, but most of all, share the tool with your network and hold them accountable,” he said. “That’s the only way we’ll make an impact鈥攊f we mobilize everybody.”

The post POW Throws Its Political Weight Behind a New Get-Out-The-Vote Tool appeared first on 国产吃瓜黑料 Online.

Snowboarding wouldn’t be the sport and community it is today if it wasn’t for Jake Burton Carpenter. The OG snowboarder and founder of Burton Snowboards听died on Wednesday night at age 65 from a recurrence of cancer.

Employees learned of his death through an email sent by co-CEO John Lacy and Burton announced his passing in an Instagram post on Thursday morning.

鈥淚t is with a very heavy heart that we share that Burton founder Jake Burton Carpenter passed away peacefully last night surrounded by his family and loved ones as a result of complications from recurring cancer,” said Lacy. “He was our founder, the soul of snowboarding, the one who gave us the sport we all love so much. Ride on Jake.鈥�

In the ’70s, after a car accident derailed his efforts to join the ski team at the University of Colorado Boulder, Carpenter started riding a Snurfer, a single ski with a rope attached to the nose invented by Sherman Poppen. Inspired by the new way of gliding on snow, Carpenter created the first modern snowboard and founded Burton Snowboards in 1977.

鈥淚 like to say we stand sideways and look at the world a little sideways,鈥� Donna Carpenter, his wife, told OBJ in February 2018.

Today, Burton is the most prolific snowboarding company in the world.听Carpenter helped grow the sport into a multi-billion dollar industry.听Not only does his company produce boards, it also has a robust line of bindings, boots, outerwear, bags, and other gear. It’s fair to say that most people, even those who don’t ride, know the name.

“I started out riding on a Burton in 1982,” said Jeremy Jones, snowboarding legend and founder of Jones Snowboards and Protect Our Winters. “It was the first snowboard I ever saw. I found it in a general store that Jake had probably directly sold to. It wasn’t like I had this rack of snowboards to choose from.”

Jones says Carpenter will be remembered for his lifelong advocacy of the sport. He campaigned for ski resorts to open their lifts to snowboarders and see them as more than troublemakers in baggy pants. He also helped organize the first U.S. Open Snowboarding Championship in 1982 at Suicide Resort. The sport debuted in the Olympics in 1998 in Nagano, Japan and has been a mainstay ever since.

In its four decades, the brand has sponsored many professional athletes, from Jones to Shaun White to Chloe Kim to its current听team of young up-and-comers. It also created听The Chill program in 1995 to provide children with the opportunity to learn to snowboard and the听Learn To Ride program in 1998 to make it a family sport.

“Burton is a powerhouse in the industry,” Jones said. He and his staff in Truckee, California, are snowboarding on Friday in Carpenter’s honor.”They have been the significant leader of snowboarding and I’ve been in awe seeing what they’ve done…Snowboarding is still this really special, intimate sport and Jake has helped set that compass.”

Carpenter was also known for valuing having women in positions of authority and leadership. He took the last name of his wife, Donna Carpenter, when they married in 1983. She serves as the co-CEO with Lacy. The privately-held company also works closely as a Peak Partner with Camber Outdoors, the advocacy group formerly known as Outdoor Industry Women’s Coalition.

Camber marketing and communications director Olivia Omega, in a statement, said, “…Our hearts are with Jake鈥檚 wife, Burton co-founder and co-CEO, Donna Carpenter who has served on the Camber Outdoors Board of Directors since 2015. Both believe that the spirit of inclusion and leadership are vital to the well-being of Burton, and that women must be an indispensable part of the management team at outdoor companies. Jake and Donna became our Camber Outdoors family over the years. And we are thankful. The impact of Jake鈥檚 life鈥檚 work will live on.”

Carpenter resided in Stowe, Vermont, and was听inducted into the U.S. National Ski and Snowboard, Vermont, and Colorado Hall of Fames.听Over the years, he battled and survived a series of health issues, including pulmonary embolism, Miller Fisher Syndrome (which left him paralyzed for a while) and testicular cancer in 2011.

Earlier this month, he wrote to employees to tell them that his cancer had returned, but that he was hopeful. Employees contacted by 国产吃瓜黑料 Business Journal on Thursday said they were devastated.

“Jake was not just a pioneer in snowboarding, he was my boss for 15 years and a personal friend,” Nick Sargent, president of Snowsports Industries America, wrote in a newsletter. ”

“As an industry, we owe a debt of gratitude to Jake. He played a huge role in the inspiration and transformation of the winter industry. Snowboarding has brought youthful energy, innovative technologies and invited an entirely new generation of winter enthusiasts to the mountains. I know I speak on behalf of SIA and the entire industry when I say that our thoughts are with Donna, George, Taylor, and Timi during this difficult time, and I find solace knowing that right about now, Jake is making endless powder turns, smiling the entire time.”

Our hearts go out to his family, friends, and staff. Whether you’re skiing or snowboarding or just getting outside this weekend, do it in Carpenter’s honor.

The post Burton Snowboards Founder Jake Burton Carpenter Dies at 65 appeared first on 国产吃瓜黑料 Online.

In 1994, Kemper Snowboards went kaput after it was sold to an in-line skate company on the East Coast. But former professional snowboarder, Jib Hunt, driven by nostalgia, is resurrecting it.

For Hunt,听43, launching this one-man show is a culmination of his life experience. Hunt grew up skiing and snowboarding at Cranmore Mountain Resort in North Conway, New Hampshire. The Kemper Rampage was the second snowboard that Hunt owned at 13 years old in 1988鈥攚hen Burton, Kemper, and SIMS were the top three snowboard brands.

After competing in snowboarding through college and graduating with a graphic design degree from Plymouth State University, Hunt spent five years as an apparel designer at Burton in Vermont. Then, Hunt worked for 16 years in New York City and New Jersey as a contract designer for streetwear apparel, launched Virgin Mobile USA, and eventually, ran global marketing for technology companies.

鈥淚鈥檝e always wanted to get back to working in the snowboard industry,” Hunt said. “This is the perfect scenario to do everything I like and put it all into one company.”

The brand is already growing. Product is predominantly sold direct-to-consumer online and through key snowboard shops, as well as a pop-up store. Distribution is expanding to Australia and Japan. And for winter 2020-21, the snowboard variations will double to 30 iterations of shapes, graphics, and sizes. OBJ spoke to Hunt, whose lifelong passion of snowboarding and design is apparent, as he enters the inaugural winter with Kemper Snowboards and 15 new takes on the heirloom rides.

What is your mission with relaunching Kemper Snowboards?

The snowboard industry has gone through many changes over the years. The era of snowboarding, during Kemper鈥檚 prime in the late 鈥�80s, was completely associated with fun. The sport wasn鈥檛 mainstream yet. Riders would make their own jumps and quarter pipes by hand. Relaunching Kemper is about bringing back the roots of snowboarding.

I also want to shake up the industry with a comeback brand, retro graphics, and bright neon colors. We want to be one of the big players pushing snowboard construction, shape, technology, and new graphics鈥攊n addition to old graphics. Using photo references and original snowboards, I redrew the graphics of three seasons’ of models from 1988 to 1991.

Who is the quintessential Kemper consumer?

There are two. The brand attracts people in their 30s, 40s, and 50s who snowboarded when the brand was first around. There鈥檚 a huge following of collectors, sellers, and buyers of retro, nostalgic snowboards. Multiple Facebook groups have 8,000 to 10,000 people or more per group who collect or sell these boards there or on eBay. That market inspired me to restart this brand from back in the day.

Also, a lot of younger customers are into Kemper because of the retro graphics and uncommon shapes. A lot of companies are creative with shapes that don鈥檛 follow a traditional template. But those younger riders want something different and throwback that makes them stand out. The Kemper Snowboards Flight, for instance, has a unique tail and nose shape, and it鈥檚 the original silhouette of that snowboard.

Why is Park City a good home for Kemper?

I moved here in July. The Wasatch Mountains is home to some of the best snowboarding I鈥檝e ever had. I like the vibe of the people who live in the area and I like the mountain scene.

Being here offers great visibility for the brand. We鈥檙e the only snowboard company based out of Park City. We partnered with Corner Sports Ski & Snowboard Rental Shop, at the base of Park City Mountain Resort, to have a pop-up store within the shop. Everyone walks by the window to get to the chairlift, so it鈥檚 great exposure.

What production, design, and manufacturing resources do you have there?

I do everything right now: graphic designs for the snowboards, website, marketing, production, and sales. The goal is to grow sales and hire additional help.

Our manufacturing is done overseas in China in the GP87 factory, which is owned and run by American snowboarders. The factory has a great reputation. Many brands in the industry have their boards made there, including Weston. The quality control, design, and manufacturing is done by men and women who know snowboarding and are up to date with the latest and greatest in the industry.

What’s your distribution model? Will we see you at Outdoor Retailer?

We sell off of our website, kemper-snowboards.com, and in our Park City pop-up shop directly to consumers. We also sell at retail core snowboard shops such as The Easy Rider in Canada and Invasion Board Shop in Vermont. We also currently work with Moosejaw online in the states. We have a distributor in Australia and we working on expanding in a large Japan retail chain and also core snowboard shops for 20/21.

I will not be at OR, but plan on being at the on-snow SIA demo. We will also be exhibiting at the WWSRA Salt Lake Shows and Utah demo days.

How will Kemper stand out from longstanding snowboard makers like Jones, Burton, and Weston Backcountry?

First, we are aligned with a factory that produces snowboards for some of the top brands. To push the limits, we need great construction and technologies鈥攍ike edge traction, different core and sidewall materials, and carbon integration鈥攑lus fun shapes and graphics that stoke people.

There鈥檚 also an evolution of brand growth. As bigger companies become more mainstream, the core customer of the sport tends to gravitate away and toward smaller, edgier, newer companies. Those riders want to be more one-of-a-kind and not have same product as a larger mass of people on the hill.

The post Kemper Snowboards Returns Just as Retro and Bright as Before appeared first on 国产吃瓜黑料 Online.

Full disclosure: gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore鈥攁nd highly opinionated鈥攇earheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in on photos and watched embargoed video clips. And we debated. We culled the massive list down once, then made another pass until we had our 50 most coveted products. Then we voted to determine the rankings (we are a democracy, after all). In order of how badly we want to try it, here is Part Two of our list of the 50 most exciting product launches for Fall 2019.

24. Jones Snowboards Super Sap Bio-Resin [$479]

THE PROMISE It鈥檚 the greenest snowboard on the market.

THE DEETS All Jones boards are now built with Super Sap Bio-Resin, a bio-based, USDA-certified, renewable epoxy resin made with plant-based carbon instead of petroleum-based carbon.

THE STOKE Resins are the most toxic component of skis and boards. Super Sap is a huge sustainability step in this category, and we hope other brands follow suit.

25. HydraPak IsoBound [$38]

THE PROMISE The world鈥檚 first insulated reservoir (no hose jacket required) keeps your water at the perfect temp, always.

THE DEETS Double-wall construction and open-cell foam insulation create a barrier around the reservoir, keeping fluids from freezing in winter and cooler longer in summer.

THE STOKE We鈥檒l miss Grandma鈥檚 hand-crocheted bladder sleeves, but not our frozen water bottles.

26. inov-8 Roclite 335 [$150-$175]

THE PROMISE It鈥檚 the first hiking boot to feature graphene in the outsole鈥攁 super strong carbon-based material that adds ultralight durability.

THE DEETS This winter fast-hike/trail runner hybrid boot has a PrimaLoft upper and a graphene-infused rubber outsole for greater wear, traction, and flexibility. When graphene was developed in 2004, the scientists who isolated it earned a Nobel Prize, and the incredibly durable, super thin substance was heralded as world changing.

THE STOKE Boot soles that never wear out? Challenge accepted.

27. Dynafit TLT8 Carbonio [$849]

THE PROMISE It鈥檚 an ultralight touring boot with real drivability on steeps.

THE DEETS An update to the popular TLT6, the 8 has Grilamid and carbon construction; a single, strong cuff buckle; and a reinforced, lower-volume shell to maintain performance while conserving weight. The cuff rotates a full 60 degrees for a natural, energy-saving walk mode.

THE STOKE Two-buckle boots don鈥檛 normally have the all-mountain performance the TLT8 claims, so our curiosity is piqued.

28. Vasque Coldspark UD [$140]

THE PROMISE This is one of the nimblest winter boots out there.

THE DEETS Vasque swapped out traditional insulation for a heat-reflective barrier to bump up the BTUs in this revamped favorite while cutting out weight and bulk.

THE STOKE If the space blanket idea works inside footwear, it could be a big step toward agility in winter boots.

29. Nite Ize RunOff Collection [Starting at $25]

THE PROMISE Drybags with the world鈥檚 first toothless waterproof zippers.

THE DEETS Expanding into a brand-new category, Nite Ize launches six different bags, all featuring its new Tru Zip, which is superquiet, smooth-running, and easy to operate. The pouches are made of welded thermoplastic polyurethane (TPU), which is flexible and compressible. They鈥檙e waterproof (and sand- and dustproof) down to one meter for 30 minutes.

THE STOKE Sounds like it takes the fiddlework out of sealing a drybag. Our iPhones await samples.

30. Hestra Freeride CZone Mitt [$160]

THE PROMISE Handwear created specifically for snowboarders.

THE DEETS The Freeride removes the ski pole-specific pre-curve and gets rid of the outside stitching that skiers like for better grip. Increased durability/flexibility in the cuff and bottoms of fingers stand up to repeatedly ratcheting bindings.

THE STOKE The riders on staff finally feel loved.

31. Leki Helicon Lite Backcountry Pole [$80]

THE PROMISE These touring-specific poles are dialed to make your transitions silky smooth, like the pow you crave.

THE DEETS The Helicon Lites feature a strap that releases quickly when pulled upward for safety in avalanche terrain. The notched Binding Basket is designed to manipulate touring bindings鈥攍ike adjusting heel lifters and popping boot buckles.

THE STOKE The less futzing we need to do during transitions, the better.

32. K2 Mindbender Skis [$500]

THE PROMISE The Mindbender鈥檚 new laminate has unrivaled torsional and longitudinal stability.

THE DEETS The key tech here is carbon fiber woven in different directions to boost torsional and longitudinal rigidity separately for better stability all over the mountain.

THE STOKE The carbon braid means a damp shovel, but makes the tail more manageable鈥攊deal for a wide variety of ability levels.

33. Somewear Personal Satellite Hotspot [$350]

THE PROMISE A superior app user experience means unprecedented ease of use and reliability in a messenger beacon.

THE DEETS This compact, lightweight unit pairs with your smartphone to听provide global two-way text, location sharing, weather updates, and SOS emergency services with a mobile-first approach.

THE STOKE Every emergency beacon worth its batteries is two-way now, but听this one saves some cost by hitching your SOS to your phone, which is cool. But if your phone dies, you might, too.

34. OluKai Pehuea Heu [$130]

THE PROMISE If a sneaker and a slipper had twin love children, the result would be these cozy kicks.

THE DEETS The upper is made from waterproof nubuck leather and lined with genuine shearling, and the beefy rubber sole and gel footbed mean your feet will be high, dry, and comfy all day long.

THE STOKE Because why should wearing slippers all day be frowned upon?

35. Matador Freerain 24 [$65]

THE PROMISE It鈥檚 the super-packable backpack that doesn鈥檛 compromise on features.

THE DEETS At 6.6 ounces, this frameless 24-liter backpack packs down to five by three inches and has a roll-top closure, front organization pockets, and plenty of adjustable straps for dayhikes or travel.

THE STOKE Compared to other compact packs, the Freerain 24 has features galore. But the real test will be how it carries.

36. Mountain Hardwear Phantom Alpine 15掳F [$900-$930]

THE PROMISE Free your arms and stay warm on that chilly bivy with the Phantom Alpine鈥檚 dual side zips.

THE DEETS The bag features 850-fill goose down and a zipper on each side听that lets you pop out your arms to do camp stuff.

THE STOKE We鈥檝e loved the Phantom collection for years, and the addition of dual side zips brings more versatility and comfort to the table.

37. Mammut Diamond Fingerboard [$450]

THE PROMISE This hangboard is your personal trainer.

THE DEETS An attached mobile-phone holder automatically operates the Mammut training app as you weight and unweight the hangboard so you can follow the free training workouts hands-free and keep your phone from getting chalked.

THE STOKE Did hangboarding finally get fun? Maybe a little bit.

38. Ortovox Trace Ski Pack [$100-$120]

THE PROMISE It鈥檚 the ultimate skimo pack.

THE DEETS It keeps weight low and close to the body for optimum balance, while the ventilated shoulder straps and hipbelt stay comfortable during sweaty ascents. Main pack access is through the backpanel, with dedicated spots for a shovel and probe. Available in four sizes, from 18 to 25 liters.

THE STOKE Seems like everything we want for daily missions.

39. Mountain Equipment Odin Jacket [$200]

THE PROMISE Fewer stitches, fewer holes, fewer little white feathers floating in the wind.

THE DEETS Each baffle is created during the fabric weaving process, resulting in improved durability and better heat retention, plus it virtually eliminates migration of the 700-fill, water-resistant down.

THE STOKE听Woven baffle jackets have been around for a few seasons (think: Mountain Hardwear) but this is a similar tech at an easier-to-swallow price point.

40. Full Windsor Splitter Titanium Multi Utensil [$60]

THE PROMISE Toss all your old sporks and melted spatulas. This is the only camp utensil you need.

THE DEETS The 1.8-ounce Splitter is made of two separate titanium utensils: a spatula and a long spork (perfect for reaching into dehydrated-meal bags). When joined, they morph into tongs.

THE STOKE Does the world really need another titanium spork? No. But this is so much more. Declutter. Simplify.

41. Noso Pride Patch [$7]

THE PROMISE It fixes ripped gear and stands up for inclusivity.

THE DEETS The 2.25 x 1.5-inch patch features the iconic rainbow flag and is suitable for repairing tears in puffy jackets, sleeping bags, and shells in seconds.

THE STOKE We love these patches: why use duct tape to make a temporary, messy repair when you could do the job right and make a statement of unity?

42. Helly Hansen Odin Mountain 3L Shell Jacket and Bibs [$475-$600]

THE PROMISE It鈥檚 a tailored-just-for ski-tourers top and bottom outer layer.

THE DEETS The Odin shell and bib use a new proprietary membrane built for the stop/start tendencies of ski touring; the hydrophobic microporous membrane that releases moisture quickly in cold and dry weather. For backcountry relief, the men鈥檚 bib has a front zip, while the women鈥檚 has a drop seat that allows you to keep the suspenders up.

THE STOKE The membrane sounds a lot like others out there, but we do like the design of this outfit.

43. MSR Paragon Snowshoe Binding [starting at $260]

THE PROMISE Snowshoe bindings are notoriously cumbersome. These slip on easily, stay snug around your boots, and keep you stable even on the steepest of slopes.

THE DEETS This one-piece TPU mesh binding is light, durable, freeze-proof, and conforms to a wide array of boot sizes with a glove-like fit. The single-piece design makes them easier to adjust (no more messing with multiple straps over the foot). The mesh and variable thickness of the TPU help prevent pressure points without sacrificing durability or strength.

THE STOKE Could the perfect binding make us actually want to go snowshoeing? We鈥檒l get back to you on that one.

44. Terracea Beacon and Huntington 2L Jackets [$360]

THE PROMISE The Beacon (for men) and Huntington (for women) look at home on city streets and have the technical chops to keep you warm and comfy on the slopes.

THE DEETS These water-resistant insulated jackets feature body-mapped PrimaLoft Silver insulation, helmet-compatible hoods, magnetic zipper and pocket flaps, and long, butt-covering cuts to combat icy chairlift seats.

THE STOKE A fresh new brand on the apparel scene is always welcome. We hated to send our sample back after living in it for a week in Vermont.

45. Merrell Thermo Rogue Boa 2 Mid GTX [$250]

THE PROMISE This athletic hybrid is packed with the best in protection, but stripped of any bulk, so you can move fast on any winter adventure.

THE DEETS PrimaLoft Gold, along with Aerogel over the toes, provide warmth, and a Gore-Tex lining keeps things dry. The Boa lacing system ensures quick adjustments and a secure lockdown. Vibram鈥檚 Arctic Grip Dura 2 compound combined with Merrell鈥檚 new lug geometry enhances the grip and adds speed and confidence on trail and ice.

THE STOKE We dug the Rogue when it came out last year. This is a worthy upgrade.

46. The North Face Summit L6 Insulated Belay Skirt [$250]

THE PROMISE This women鈥檚 wrap-around puffy skirt will keep anyone鈥檚 tush warm on the chilliest belays.

THE DEETS It鈥檚 a puffy for your butt and legs. Measuring 27.5 inches long, the skirt uses 800-fill, water-resistant down and a ten-denier Pertex Quantum shell for weather resistance and durability.

THE STOKE Women will love it as a winter wardrobe staple, but there鈥檚 no law against men wearing it, either.

47. LiftRider Ski Backpack [$125]

THE PROMISE You won鈥檛 grapple with bringing an extra layer and/or lunch, because wearing this ski pack is like wearing nothing at all.

THE DEETS The super-low-profile, wedge shape of this 20-liter pack allows you to jump on the chairlift with it right on your back. The main compartment holds an extra layer and the included two-liter hydration system, while a padded upper compartment keeps your PB&J from getting squished (it rests above the back of the chairlift). Breakaway pack straps add safety, ensuring you never get caught on the chair. Also cool: A dedicated cell phone garage keeps your phone insulated and the battery life fresh.

THE STOKE We love the idea of having everything we need for a full day of frontcountry skiing, without the hassle of hauling a traditional pack.

48. Kathmandu Connect Smart Backpack [$350]

THE PROMISE The Connect pack is a powerful, smart travel bag that won鈥檛 ever get stolen.

THE DEETS The 28-liter, travel-specific Connect Smart Pack features a Joey integrated power system that will charge multiple devices and pair with your phone via Bluetooth to prevent theft. If your pack gets too far from the phone it鈥檚 paired with, the Joey inside will ring and make noises to avert a thief. Or if you lose your phone, the Joey can actually call it to help you find it.

THE STOKE OK, it feels like a slightly paranoid product, but how fun would it be to bust a thief with this?

49. Osprey Daylite Waist [$30]

THE PROMISE Fanny packs are hot right now, and this one is sleek, non-fussy, and affordable.

THE DEETS Like the rest of Osprey鈥檚 Daylite line, the new Waist is lightweight and simple, yet functional. It features a zippered main compartment, an interior mesh organizer, key clip, and adjustable waist belt in a superlight and portable package.

THE STOKE If we鈥檙e wearing a fanny pack, it鈥檚 gonna be this one.

50. Popia Hat Collection [$60]

THE PROMISE These high-quality, on-trend merino hats will brighten your winter wardrobe and keep your head toasty.

THE DEETS All Popia hats (like the POW, pictured) feature supersoft, lightweight, fine-gauge merino wool; a double-layer design with a contrasting interior; and a generous pom to top it off. Small-batch, exacting craftsmanship (in playful motifs and bright colors) ensure it will last for decades.

THE STOKE Big fuzzy hat toppers are all the rage. We dig.

The post The Voice 50, Part Two appeared first on 国产吃瓜黑料 Online.

Jeremy Jones is the triple threat of the snowsports world. He’s a Truckee, California-based professional big-mountain snowboarder, sponsored by the likes of O’Neill and Clif Bar. He’s also the owner of the Jones Snowboards line of boards, skins, packs, and apparel. And, since 2007, Jones has been the force behind the nonprofit Protect Our Winters (POW), which aims to organize the outdoor community to fight climate change. (Full disclosure: he’s also the cousin of 翱叠闯鈥檚 editor in chief and The Daily editorial director Kristin Hostetter.) Here, he talks about his new short film, incorporating surfboard designs into his snowboards, and how to be a climate activist in the age of Trump.

Tell us about your new short film, Life of Glide.

The last film I did was Higher, which ended with me in the Himalaya. For this one, I wanted to show this other side of the snowboarding I鈥檝e always done. It鈥檚 really simple riding, and has a very relatable feel. It鈥檚 shot within basically ten miles from my house, in my backyard, and my home resort [of Squaw Valley]. Some shots are literally pretty much under the lift. Yet, it has some of the best cinematic work I鈥檝e been a part of, taking everyday snowboarding and turning it into something much more. The end result is a very happy, beautiful snowboard film. It let me take a break from all this climate stuff and tell a love story.

What鈥檚 new at Jones Snowboards?

I am always tinkering and tweaking everything. Adding a little flex here or there, little refinements over time that make a difference. And this year we鈥檙e reissuing our mountain surfer. This has taken us years to figure out how to manufacture because it has full bottom contours that Chris Christenson, a surf shaper, pulled from surfboard designs. It鈥檚 like nothing that we鈥檝e done before.

Also, we鈥檝e been putting a lot of energy into customers. Customer service, deliveries, and helping the customer understand how to pick the right board. The one thing we don鈥檛 sit around and talk about is how we are going to grow. We want to have an empty warehouse by December 1. And we don鈥檛 want to see our boards go on sale. From a sales perspective, that鈥檚 all that I watch. We don鈥檛 overbuild, and we鈥檙e totally based off of preorders.

How has social media changed things for all three hats you wear鈥攑ro athlete, business owner, and activist?

As a pro athlete, you have to consistently be on social media. The good news is you can still be relevant without needing to drop feature-length films all the time. I love diving deep into longer-form content, but in the meantime I can keep everyone happy by consistently doing a decent job on social media. The downside is, back in the day, we basically would be left alone all winter, and in fall we鈥檇 show our season鈥檚 work. The fact that social media is a daily deal isn鈥檛 my favorite thing. I look at it as part of my job.

From our company perspective, social media is a big marketing platform. Fifteen years ago, whoever had the most two-page ads in the magazine won. That鈥檚 a super-expensive game. Out of necessity, we鈥檝e embraced social media as one of our main marketing platforms.

And as an activist, it鈥檚 this incredible tool. For my generation and for these kids coming up, social media really is the new newspaper, where people are getting their information.

What鈥檚 it like being a climate activist in the age of Trump?

When Trump was elected, it hit me really hard. I was devastated and demoralized because I knew that he would do everything in his power to erase years of work on climate change, and that doing so would have dire consequences for future generations. I have had to learn to be OK with the [climate] haters and stay focused on the task at hand.

At POW, we鈥檝e been really focused on the states that we consider purple, where we can make a difference. There are ten congressional and gubernatorial races we are tooled up for, and our focus right now is moving the needle in these ten areas. Having hope is a key deal. When Trump got elected, we lost hope. But as we started digging into these races, we got fired up and motivated. We can鈥檛 make a difference at the White House now, but we can regionally, and in 2020 we鈥檒l be ready to fight Trump.

Is the outdoor industry doing enough to fight climate change?

We definitely need to be more vocal on the climate front. Nothing will change unless we all stand up. The outdoor industry is bigger than pharma, bigger than the extraction industry, but man, we could learn a lot from the extraction industry because they rule Washington. I really hope that this outdoor industry comes together and just says, enough鈥檚 enough. This industry is really good at marketing outdoors and the wilderness, and we鈥檙e really sub-par at protecting it.

We work with less than 1 percent of the companies at OR. It鈥檚 not a huge bar to be a part of POW. Throw a party and charge $5 a cup and send the proceeds to POW. The money is important, but just being a part of it is even more important. For us to be able to say we represent X number of companies and Y amount of people is the biggest lever we have in Washington.

The post 5 Questions for Jeremy Jones appeared first on 国产吃瓜黑料 Online.