Eddie Bauer Archives - 国产吃瓜黑料 Online /tag/eddie-bauer/ Live Bravely Fri, 23 Dec 2022 22:41:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://cdn.outsideonline.com/wp-content/uploads/2021/07/favicon-194x194-1.png Eddie Bauer Archives - 国产吃瓜黑料 Online /tag/eddie-bauer/ 32 32 Eddie Bauer Just Launched a Used-Gear Program. Here Are Five More. /business-journal/brands/eddie-bauer-used-gear/ Fri, 19 Aug 2022 22:24:28 +0000 /?p=2596233 Eddie Bauer Just Launched a Used-Gear Program. Here Are Five More.

The used-resale trend is growing

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Eddie Bauer Just Launched a Used-Gear Program. Here Are Five More.

Eddie Bauer is getting into the used-gear game. With the brand鈥檚 expansion of its program this month鈥攚hich now offers resale products at huge markdowns, as well as gear rentals鈥攖he company joins a growing movement to make the outdoor space more inclusive and environmentally sound by eschewing the 鈥渘ew, new, new鈥 mantra of the past.

鈥淥ur goal with the (Re)国产吃瓜黑料 program is to provide a more accessible option for getting people outdoors, as well as reducing our environmental footprint,鈥 vice president of Eddie Bauer marketing, Kristen Elliott, told OBJ. 鈥淭he program allows us to bring technical apparel and gear to more people at an approachable cost, and ensure more people have the outdoor experiences they want.鈥

Eddie Bauer is only the latest in a growing list of brands using circular commerce to offer affordable products to more customers and keep goods out of landfills.

Here are five other companies with similar programs.

Patagonia

Through Patagonia鈥檚 program, customers can trade in their worn and torn Patagonia clothing, which is then patched and resold, in exchange for store credit. The mismatched colors from the scrap fabric used to patch tears is touted as a selling point. (And, in truth, some of the of old Patagonia gear are pretty cool.)

REI

Who doesn鈥檛 need more REI gift cards? Co-op members get one when they trade in clothing through the retailer鈥檚 program. Pieces are assessed, cleaned, and then put back into the world through REI鈥檚 .

The North Face

Returned, damaged, and defective North Face clothing is repaired and offered at discount prices through the company鈥 program鈥攚hich, like Patagonia鈥檚, leans hard into the funky, bohemian vibe that cutting up clothing and sewing mismatched parts back together inevitably produces. Clothing that has been patched is sold as its own dedicated collection, called .

础谤肠鈥檛别谤测虫

Feeling entrepreneurial? The 鈥渄ead bird鈥 company allows customers to sell used 础谤肠鈥檛别谤测虫 clothing and gear themselves through its聽聽program. Customers using the program receive a give card good toward purchases online and at Arc’teryx’s retail locations.

Stio

厂迟颈辞鈥檚 program pays up to 25 percent of original retail value for used Stio pieces that customers send in. Participants receive a credit that can be used for purchases at Stio.com or any location.

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Leadership Changes: New Presidents at Cotopaxi and Grassroots /business-journal/brands/leadership-changes-new-presidents-at-cotopaxi-and-grassroots/ Wed, 25 May 2022 03:10:15 +0000 /?p=2591717 Leadership Changes: New Presidents at Cotopaxi and Grassroots

A former Eddie Bauer executive, Damian Huang, will serve as Cotopaxi's first president; at Grassroots, former VP Gabe Maier will step in to lead.

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Leadership Changes: New Presidents at Cotopaxi and Grassroots

Cotopaxi and Grassroots Outdoor Alliance both announced the appointment of new presidents this week. At Cotopaxi, Damian Huang, the former CEO of Eddie Bauer (EB), will ascend to the post. At Grassroots, it’s Gabe Maier, formerly the organization’s VP, who will take on the role.

Both Huang and Maier have significant experience in the outdoor space. Before Huang’s time as chief executive of EB, he spent several years at Patagonia as VP of design and merchandising and nearly a decade at The North Face in product-focused roles.

According to a release from Cotopaxi, Huang’s accomplishments at EB included honing the company’s focus on accessibility in the outdoors, establishing a sustainability roadmap, and helping the brand win more than 50 industry awards. Perhaps most significantly, he was instrumental in “guiding [EB’s] transition from a catalog retailer to a digitally-driven business with deep omni-channel integration.”

The appointment鈥攁 newly created position at Cotopaxi鈥攚as made possible by $45 million in funding from Bain Capital Double Impact, which the company secured in September 2021. Part of that investment is being used to expand the executive team as the brand continues to grow at an impressive clip, having nearly doubled revenue every year since 2014. The company’s founder, Davis Smith, will remain CEO.

鈥淭o say I鈥檓 excited to join Cotopaxi would be an understatement,” said Huang. 鈥淓very once in a while a company comes along that is not only new and different, but has an energy, a soul, and a purpose that makes an organization remarkable. I鈥檓 deeply inspired by what Davis and the team have built, impressed by the leaders at Bain Capital Double Impact, and honored to help push the company forward.”

Said Smith, 鈥淲e are elated to name Damien to our team. He鈥檚 an incredibly talented individual with an authentic passion for our mission to fight extreme poverty. His position as President is integral to the next stage of growth for Cotopaxi.”

Huang will work out of Seattle, the company said, making frequent trips to the brand’s headquarters in Salt Lake City, Utah.

At Grassroots, Maier brings more than half a decade of direct experience to the role, having worked with the group for two years as business analyst and four more as vice president. Since 2021, he’s served as the director of business development for BrandKeep, a SAAS company focused on helping independent retailers organize digital assets.

“It鈥檚 heartening to see that retailers are having a bit of a moment right now, as both brands and investors are recognizing the enduring importance of specialty retail as commerce continues to evolve,” said Maier. “I鈥檓 very excited to be coming back at this moment, and to have the opportunity to be a steward for independent specialty and all of the amazing individuals that form this community.”

Maier will replace former president Rich Hill, who ran the group from 2016 to 2022 and in March.

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Eddie Bauer Joins Growing Gear-Rental Trend /business-journal/brands/eddie-bauer-joins-growing-gear-rental-trend/ Fri, 16 Jul 2021 01:59:37 +0000 /?p=2567600 Eddie Bauer Joins Growing Gear-Rental Trend

The outdoor brand and retailer hopes to broaden its consumer base with the launch of the 鈥淩ent Your 国产吃瓜黑料鈥 program

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Eddie Bauer Joins Growing Gear-Rental Trend

Fresh off its recent acquisition, outdoor brand and retailer Eddie Bauer this week introduced a new revenue stream鈥攁nd a new way to broaden the outdoors experience鈥攚ith the addition of apparel and gear rentals.

The Bellevue, Washington-based company said its 鈥淩ent Your 国产吃瓜黑料鈥 program, which launched this week, aims to reach a new audience of outdoor enthusiasts and remove the barriers to entry鈥攕omething many industry stakeholders are hoping to accomplish amid the COVID-inspired outdoor activity boom.

鈥湽怨虾诹 should be self-prescribed,鈥 said Damien Huang, Eddie Bauer CEO. 鈥淚t looks different to everyone, and living your adventure can take many forms. Through our first rental program, we hope to reach even more people, offering them the gear, apparel, and resources they need to get outside鈥攚hether it鈥檚 a hike in their local state park or a backpacking trip they鈥檝e been planning all year.鈥

In addition to exposing more people to the outdoors, 鈥淩ent Your 国产吃瓜黑料鈥 was designed to give consumers the 鈥渙pportunity to try items before they commit to a large purchase, secure quality gear for a 鈥榦nce-a-year trip when they need it, or try a new activity altogether,鈥 the company said.

Eddie Bauer said the program鈥檚 offerings will include technical rainwear, insulated parkas, and ski jackets, fleece, leggings and joggers, UPF tops and bottoms, boots, hikers, tents, sleeping bags, day packs, and other items. Rentals will cost a 鈥渇raction of the full retail price鈥 and can be shipped anywhere in the contiguous United States.

The move comes about two months after Authentic Brands Group LLC (ABG) and mall operator Simon Property Group Inc. announced they鈥檙e acquiring Eddie Bauer. Officially, Authentic and SPARC Group LLC鈥攁 venture-backed by brand manager Authentic and Simon鈥攚ill purchase Eddie Bauer from an affiliate of the private equity firm Golden Gate Capital, which had owned the retailer and brand for the previous 12 years.

It also comes amid a rental market explosion. Evo recently announced the opening of two new satellite locations that will focus on rentals, and the Seattle retailer also plans to emphasize rental gear and apparel at its second store in Denver, slated to open later this year. Meanwhile, the country鈥檚 largest outdoor retailer, REI Co-op, continues to bank on rentals as both an additional revenue stream and a way to bring more participants to outdoor activities.

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Building the Next Generation of Black Outdoor Leaders /business-journal/advocacy/building-the-next-generation-of-black-outdoor-leaders/ Thu, 17 Sep 2020 02:09:57 +0000 /?p=2569069 Building the Next Generation of Black Outdoor Leaders

The nonprofit HBCUs 国产吃瓜黑料 wants to create a more diverse pipeline of talent in the outdoor industry by introducing students at historically Black colleges and universities to the joys of getting outside

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Building the Next Generation of Black Outdoor Leaders

In 2013, Ron Griswell took a break from college at North Carolina Agricultural and Technical State University (NCA&TSU) to figure out what he wanted to do with his life.

鈥淚 moved to Minneapolis and got into outdoor guiding and education,鈥欌 said Griswell, who took a job working with the nonprofit Wilderness Inquiry. 鈥淚 felt as though I needed to do that before I continued with school.鈥

In 2015, Griswell returned to NCA&TSU, a historically Black university, with a desire to continue growing his passion for the outdoors.

鈥淚 realized quickly that my school didn鈥檛 have the opportunities for outdoor recreation experiences that I was looking for. I actually thought about transferring to the University of North Carolina, Chapel Hill, because they have a robust outdoor program and giant gear library,鈥 said Griswell, now 29 years old and a contributor here at OBJ. 鈥淭hat鈥檚 when it clicked: These outdoor activities won鈥檛 come to my school unless I do something about it.鈥

Programs designed to develop students鈥 outdoor skills through experiential education do exist across the country, but they’re mostly found at聽predominantly white schools. In the country’s聽107 Historically Black Colleges and Universities (HBCUs), these programs are virtually nonexistent.

鈥淭here are very few HBCUs that have any sort of outdoor programming, or even an outdoor club,鈥 said Griswell.

Recognizing that disparity and hoping to change it, Griswell set his sights on creating a solution.

Founding HBCUs 国产吃瓜黑料

Rather than merely install one outdoor program at his alma mater, Griswell decided to聽broaden his focus, setting himself a goal of helping聽all HBCU students nationwide.

鈥淚 realized that whatever I was doing for one school could have a larger benefit on society and the network of HBCUs if I created a nonprofit,鈥 he said.

So, in the summer of 2018, he devised the idea for HBCUs 国产吃瓜黑料, a nonprofit catering to HBCU students interested in the outdoors. More than just an educational tool or meetup platform, HBCUs 国产吃瓜黑料 offers participants a chance to truly learn through experience鈥攂y embarking on聽local trips, renting equipment from a gear library, and signing up for full-scale expeditions like聽climbing Mount Kilimanjaro.

The stated mission of HBCUs 国产吃瓜黑料, Griswell says, is to promote outdoor recreation at HBCUs and encourage outdoor companies to invest in Black institutions of higher education.

Local Experiences

The group’s聽experiential programming聽includes聽everything from workshops like 鈥淗iking 101鈥 to more advanced skill-building events. With both virtual and in-person offerings, these experiences are meant to build up the outdoor community at HBCUs, while also instilling confidence and technical knowledge.

Gear Library

After being introduced to an activity or finding like-minded friends through local experiences, students may want to set out on their own adventures. That鈥檚 where the group’s聽gear library comes into play. Based in Elizabeth City, North Carolina, in close proximity to three HBCUs, the library offers weekly gear rentals at incredibly affordable prices. For those who aren鈥檛 able to pick things up locally, Backcountry.com聽provides free two-day shipping.

Expeditions

The group’s聽expeditions are a way of leveling up participants’ skills and include adventures like climbing Mount Kilimanjaro, backpacking the Great Smoky Mountains, and completing NOLS courses. (The group has offered full NOLS scholarships to a number of its members.) These expeditions offer students the chance to accomplish big outdoor goals, encouraging them to continue adventuring, and possibly to consider careers in the outdoor industry.

The Bigger Picture

HBCUs 国产吃瓜黑料鈥檚 larger goal is to create more Black outdoor leaders across the industry鈥攆rom guides and trip leaders to policy advisors and retail managers.

鈥淭he career pipeline is what we鈥檙e building behind the scenes,鈥 said Griswell. 鈥淭hat doesn’t mean you have to be an outdoor guide or an environmentalist. You can also be an accountant or a marketer in the outdoor industry.鈥

A large part of Griswell鈥檚 work involves building relationships with industry brands like聽Patagonia and Eddie Bauer, not only to secure gear donations and funding for HBCUs 国产吃瓜黑料 but also to influence their recruiting processes. Once the economy recovers from the effects of the pandemic, Griswell hopes to bring some of these partners to the Southeast where a majority of HBCUs are located.

鈥淚t鈥檚 important for companies to know they鈥檙e being invited to these campuses,鈥 said Griswell. 鈥淭hey in turn need to show up and say, 鈥榃e value you and think that you鈥檒l be an important asset to our organization.鈥 Once you start changing the physical makeup of these companies, that鈥檚 where real diversity and inclusion starts to take place.鈥

How to Support HBCUs 国产吃瓜黑料

For companies that want to get involved, HBCUs 国产吃瓜黑料 is accepting gear and monetary donations to help build up its gear library and hire more staff. Funds will also be used to help train future trip leaders and provide scholarships for HBCUs 国产吃瓜黑料 excursions. In return, HBCUs 国产吃瓜黑料 is offering sponsor benefits鈥攊ncluding influencer posts, product seeding, content partnerships, and logo placements鈥攖o help brands build an authentic voice around diversity in the outdoors.

Griswell is also hoping companies will utilize their social platforms to help spread the word about #BlackToTheTrails, a virtual, weeklong 5K event that launches on September 19 and will raise money and awareness for the nonprofit. Registration costs $20 and folks of all ability levels are encouraged to run, walk, hike, or use their adaptive devices.

鈥淭hese are America’s next Black leaders and the time for them to start caring about the outdoors is in college. That鈥檚 when people are experiencing new things, getting curious, and exploring themselves and their passions,鈥 said Griswell. 鈥淏lack students should have the same opportunities and resources to get outdoors鈥攁nd they should have had them yesterday.”

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For Many, the Outdoors Still Don鈥檛 Feel Safe. Mikah Meyer Wants to Change That. /business-journal/issues/mikah-meyer-run-across-minnesota/ Thu, 20 Aug 2020 05:14:07 +0000 /?p=2569169 For Many, the Outdoors Still Don鈥檛 Feel Safe. Mikah Meyer Wants to Change That.

On September 4, the queer outdoorsman will begin his Run Across Minnesota, promoting diversity in outdoor culture and his 国产吃瓜黑料 Safe Space initiative

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For Many, the Outdoors Still Don鈥檛 Feel Safe. Mikah Meyer Wants to Change That.

Mikah Meyer is a queer outdoorsman, a change maker who鈥檚 determined to make our natural spaces more inclusive. Meyer first drew public attention in April 2019 when he became the only person to visit all 419 units of the U.S. National Park System鈥攊ncluding national parks, monuments, historic sites, rivers, and more鈥攊n a single journey. The feat took him three years, which solidified his role in the outdoor community as an LGBTQIA+ advocate and garnered him a large social media following.

Now, the 34-year-old continues to push for change and acceptance in outdoor culture.

鈥淚 didn’t meet my first openly gay adult until I was 19 and left Nebraska for college,鈥 Meyer told OBJ. 鈥淲hat I’m doing now and what my national parks journey really taught me was the need for that openly gay outdoor role model that I never had growing up.鈥

Inspiration Strikes

When George Floyd was murdered in Minneapolis this May, Meyer was living just miles away. As millions took to the streets to protest nationally, he felt inspired to help.

鈥淚鈥檇 made it a goal to run to all 180 Minneapolis city parks,” Meyer said. “Suddenly, I was running and seeing my city change in so many ways鈥攖he streets were speaking out for social justice. That was the end of May and then June was Pride Month, so I asked myself, 鈥榃hat can I do within my job, within my passions and control, to help fix this problem and help make the world a better place?’鈥

Inspired also by Terry Fox, the Canadian athlete who died in 1981 while running to raise money and awareness for cancer research, Meyer decided to run all the way across his home state of Minnesota鈥攁n event he’s calling, appropriately, the聽Run Across Minnesota.

鈥淭he experience I had with my national parks road trip was that when you do something epic that’s out of the ordinary, it brings more attention to a cause,鈥 said Meyer. 鈥淭he idea is to use this positive trip and my own platform to highlight all types of diversity in the outdoors.鈥

More Than 200 Miles in 38 Days

On September 4, Meyer will start the 200-plus-mile journey across Minnesota, averaging six miles over 38 running days. He plans to live in a loaner Winnebago, the same model he used for his national parks trip. He encourages people to follow his journey on聽Instagram, Facebook, and Twitter, where each day he鈥檒l highlight diverse people of all kinds, many of whom Meyer has gotten to know through his work with Diversify Outdoors, REI, and Eddie Bauer.

鈥淚 still think the prevailing [participant] in the outdoors is a straight white bro who has a beard, wears flannel, and drinks beer,鈥 Meyer said. 鈥淪o I鈥檓 working on ways in which we can invite more people to the outdoors. Not only to keep the industry fun and diverse and thriving, but to keep it surviving as our country changes.鈥

国产吃瓜黑料 Safe Space logo featuring multicolored pine tree.
The 国产吃瓜黑料 Safe Space logo combines elements of the Rainbow Flag, Trans Flag, Bi Flag, triangles for all queer identities, a skin-tone tree trunk, plus “some hidden symbolism.” (Photo: Courtesy)

The Run Across Minnesota will also raise awareness for 国产吃瓜黑料 Safe Space,聽Meyer’s initiative to showcase LGBTQIA+ adventurers and allies, as well as to promote representation and acceptance in the outdoors. For people eager to support the project, there鈥檚 a ton of merch available for purchase online, all featuring the 国产吃瓜黑料 Safe Space logo, an original design of Meyer’s. The logo, which depicts a multicolored pine tree, is a symbol聽of LGBTQIA+ pride and “something allies can pin to their backpacks, stick on their water bottles, or post in their offices,” to signal that LGBTQIA+ people are “supported in being 100 percent themselves.” All proceeds from sales of聽国产吃瓜黑料 Safe Space merch聽will help fund Meyer鈥檚 work.

Representation鈥擬ore Than a Buzzword

鈥淩epresentation is one of the buzzwords we use a lot, but I think it really is one of the most important things we can do right now. As we’re all stuck at home on our devices, who are we seeing in outdoor stories? Who are the people inspiring our own adventures? This run is part of that goal to aid representation,鈥 Meyer said.

If you want to support Meyer, you can following him on social media, sponsor a mile, or reach out with suggestions for individuals to highlight. (Meyer is still looking for diverse individuals in the hunting, fishing, and cycling communities who want to share their stories.)

Finally, as聽Meyer makes his way across Minnesota next month, he takes a moment to reflect on the oft-quoted African proverb about teamwork: 鈥淚f you want to go fast, run alone. If you want to go far, run together.鈥

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Black Lives Matter: Statements from the Industry /business-journal/issues/black-lives-matter-statements/ Tue, 02 Jun 2020 11:48:50 +0000 /?p=2569560 Black Lives Matter: Statements from the Industry

In response to the murder of George Floyd, outdoor leaders have released statements condemning racial injustice and institutional violence against the Black community in the United States. Here's a running list

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Black Lives Matter: Statements from the Industry

As outdoor leaders begin to speak out against racial injustice in the United States鈥攐nce again brought to light by the murder of George Floyd in Minneapolis鈥擮BJ is collecting their statements in one place.

Our list currently includes the following voices: Access Fund, American Alpine Club, American Hiking Society, Arc’teryx, Backcountry, Brown Girls Climb,聽BUFF,聽Camber Outdoors, Clif Bar, Columbia, Climbing Wall Association, Cotopaxi, Eddie Bauer, Granite Gear, HOKA ONE ONE, Ibex, JAM Collective, Kaya, Machines for Freedom, Mammut, Merrell, Moosejaw, Mountain Equipment Co-op, Mountain Hardwear, Organic Climbing, Orvis, Osprey, Outdoor Afro, Outdoor Industry Association, Outdoor Research, 国产吃瓜黑料 PR, Pactimo, Parks Project, Patagonia, Peak Design, prAna, Press Forward PR, Rapha, REI, She Explores, Smartwool, Snowsports Industries America, Tension Climbing, The North Face, Thousand, Timberland, Title Nine, Tracksmith, Vasque, and Velocio Apparel. Links to their words have been organized alphabetically below.

[Editors’ note: We acknowledge that, while some of these statements contain promises of action, not all of them do so. As Color 国产吃瓜黑料 founder Nailah Blades has written, “It’s not enough to say the right words in a social post if you’re not also doing the work internally as a company.” We encourage everyone to keep that in mind.]

Access Fund

American Alpine Club

American Hiking Society

Arc’teryx

Backcountry

Brown Girls Climb

BUFF

Camber Outdoors

Clif Bar

Climbing Wall Association

Columbia

Cotopaxi

Eddie Bauer

Granite Gear

HOKA ONE ONE

Ibex

JAM Collective

Kaya

Kaya has on its website.

Machines for Freedom

Mammut

Merrell

Merrell also released a follow-up statement laying out a plan for action.

Moosejaw

Mountain Equipment Co-op

Mountain Hardwear

Mountain Hardwear has released a set of principles for supporting “change from within” .

Organic Climbing

Orvis

Osprey

Outdoor Afro

Outdoor Industry Association

OIA has outlined concrete steps it will take .

Outdoor Research

国产吃瓜黑料 PR

Pactimo

Parks Project

Patagonia

Peak Design

Peak Design has released a full campaign called Say Something Give Anything. Details can be found .

prAna

Press Forward PR

Rapha

REI

She Explores

Smartwool

Snowsports Industries America

SIA released an on its website.

Tension Climbing

The North Face

Thousand

Timberland

Title Nine

Tracksmith

Vasque

Velocio Apparel

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Outdoor Companies Start Making Masks /business-journal/brands/eddie-bauer-flowfold-mask-production/ Wed, 25 Mar 2020 03:27:55 +0000 /?p=2569851 Outdoor Companies Start Making Masks

Eddie Bauer and Flowfold have shifted manufacturing capacity to produce masks for hospitals

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Outdoor Companies Start Making Masks

As the White House resists calls to mandate the production of masks and other resources to fight COVID-19, some companies have stepped up voluntarily to help. In the outdoor industry,聽Eddie Bauer聽and Flowfold are among the first.

“Just a few days ago, we learned that some of our Chinese vendors had the capacity to produce masks,” Damien Huang, president of Eddie Bauer, told 国产吃瓜黑料 Business Journal. “They had already been doing it to fight the outbreak in China. As soon as we learned of that capability, we converted some of our production.”

A shipment of 5,000 N95 masks鈥攁 model in high demand by healthcare professionals鈥攊s already on its way to the U.S. and should arrive within a week, Huang says. Those masks will be distributed to Seattle-area hospitals, as will a second shipment of 15,000 surgical masks set to arrive by April 1. For now, Eddie Bauer hasn’t solidified plans to produce more than 20,000.

“With all our stores closed and demand down, every nickel counts for our business. But this is something we felt like we had to do, even in hard financial times,” Huang said.

In Maine, James Morin, COO of Flowfold, expressed a similar sentiment.

“This is what makes America resilient. When we need to come together for the good of everyone, we do.”

Flowfold, a producer of travel and lifestyle gear, has pivoted its entire business to focus on one product for the immediate future: face shields for hospital workers.

“This is a complete transition. We鈥檝e effectively had to create a brand-new business in eight days. Any orders that customers had placed before this started will still be shipped, of course. But as of now, we鈥檙e only making one product,” Morin said.

The two largest healthcare organizations in Maine have already placed orders from Flowfold. Elsewhere in the country, others have expressed interest.

As the coronavirus crisis continues to develop, other brands in the outdoor industry may follow suit. For now, though, Eddie Bauer and Flowfold are leading the charge.

“The message here is that if you can afford to do something, you should,” Huang said. “As bad as things are, there is always a benefit in taking action, even if that action is small.”

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Eddie Bauer Promotes Diversity in the Outdoors with New Program /business-journal/issues/all-outdoors-program/ Fri, 21 Feb 2020 13:50:57 +0000 /?p=2569934 Eddie Bauer Promotes Diversity in the Outdoors with New Program

The brand is partnering with community leaders and activists to make the outdoors a more diverse, equitable, and inclusive space for all

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Eddie Bauer Promotes Diversity in the Outdoors with New Program

Eddie Bauer has officially joined the outdoor industry鈥檚 Century Club. Like Orvis, L.L.Bean, Helly Hansen, and about three dozen others, the legacy retailer has stuck around long enough to celebrate its 100th birthday. From a tiny shop in Seattle that repaired wooden tennis rackets to the global presence it has become, Eddie Bauer is a company that has long relied on forward thinking and adaptability to survive.

It鈥檚 fitting, then, that to honor a century of doing business the brand has launched a new program to address one of the biggest challenges facing the industry today: a lack of diversity in the outdoor space. All 国产吃瓜黑料鈥攑art advocacy group, part event series鈥攚ill collaborate with community activists to bring outdoor recreation to groups who have traditionally felt unwelcome, unsupported, or unrepresented in the space.

鈥淭he concept of guiding has been a long-running one with our brand,鈥 said Kristen Elliott, Eddie Bauer’s vice president of Marketing. 鈥淥ver the years, we鈥檝e talked about the definition of 鈥榞uide.鈥 If Eddie Bauer can be the guide brand, then how many ways can we define who guides people toward outdoor experience? For this program, we looked for people who are actively breaking down barriers, people providing opportunities for underrepresented groups, and leaders who can have a deep relationship with our brand.鈥

All 国产吃瓜黑料 currently partners with four community leaders: Perry Cohen of The Venture Out Project; Jenny Bruso of Unlikely Hikers; Trevor Kennison, a pro skier; and Nailah Blades, founder of Color 国产吃瓜黑料, an organization that helps women of color create 鈥渦napologetically joy-filled lives鈥 through outdoor adventure by hosting free meetups, workshops, retreats, and more.

鈥淭here鈥檚 something really powerful about taking up space in a place where you鈥檙e not traditionally supposed to be,鈥 Blades told OBJ. 鈥淔or women of color, that often is the outdoors.鈥

Blades founded Color 国产吃瓜黑料 after moving to Salt Lake City from California with her family. She felt intimidated, she said, by the difficulty of breaking into the outdoor community in her new home.

鈥淚t started as a free meetup group. It was the community I needed at the time. But I couldn鈥檛 find it in Salt Lake City. So I created it.鈥

Nailah Blades leans on a wooden post outside
Nailah Blades in the founder of Color 国产吃瓜黑料, an organization that makes outdoor recreation more accessible for women of color. (Photo: Courtesy Eddie Bauer)

After a few years of building her organization, Eddie Bauer took notice. The company reached out to Blades about partnering on a 2019 campaign called Why I Hike, an effort to bring awareness to the diversity of individual motivations that bring people outside, from health to relaxation to inner healing. Collaboration begat collaboration; less than a year later, the company reached out again to invite Blades and to join All 国产吃瓜黑料 as an official community leader.

鈥淲e just kicked it off this month,鈥 said Blades. 鈥淲e all went up to the Seattle headquarters and got a deep dive into Eddie Bauer. We had the opportunity to talk to different teams鈥攃reative, product, even people working at the store level. What we鈥檙e doing right now is figuring out what the future of the outdoor industry looks like and how Eddie Bauer can lead the charge in making everyone feel comfortable in the outdoors.鈥

As the program progresses, Eddie Bauer will hold store events, workshops, speaker series, product and marketing initiatives, and even adventure outings like group campouts in support of the cause. It’s also seeking ideas directly from Blades and her fellow leaders on ways to improve inclusion across the industry.

鈥淚鈥檓 really excited about doing more at the store level, whether that means educational events or even in-store fittings. A lot of the women in my community might be looking for plus sizes or extended sizes, and they don鈥檛 always feel that brands are focused on that,” said Blades.

Eddie Bauer is actively in conversation with more potential partners to add to the program.

鈥淲e鈥檙e going to build on this over time. We have 30 or so folks on our guide team right now and four on the All 国产吃瓜黑料 team. Eventually, we鈥檇 like to have more of an even balance,” Elliott said.

A group of women hiking on a sunny trail
Color 国产吃瓜黑料’s programs are aimed at breaking down barriers and promoting inclusion. (Photo: Greg Balkin)

Eddie Bauer鈥檚 hope for the program, as well as Blades鈥, is that it will help dismantle some of the social and cultural barriers that prevent people from getting outside, as well as promote collaboration in unexpected places.

鈥淲e鈥檙e going to be pairing the All 国产吃瓜黑料 crew with our guides on shared adventures,鈥 said Elliott. 鈥淔or instance, we might pair Nailah up with someone on our guide team to go have an adventure of Nailah鈥檚 choice. Nailah gets to learn something about a particular adventure, and in turn the guide gets to learn about Color 国产吃瓜黑料 as a means of raising awareness and growing our perspective.鈥

For the future of the program and the industry’s broader focus on inclusion in the outdoor space, Blades is nothing but hopeful:

鈥淭his space belongs to us. It belongs to all of us, and we have a right to be here in whatever way makes sense for ourselves. Seek out the other people鈥攐rganizations and communities and individuals鈥攚ho are excited about getting more people out there. And start jumping in.鈥

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