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E-commerce

E-commerce


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In 2019, Amazon became the largest retailer the world has ever seen. Here鈥檚 what that means for all of us

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The company's Gearheads talk to millions of customers every year, so they decided to do something with their feedback鈥攎ake their own gear

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Outdoor industry leaders shine a light on the crux of the issue鈥攖hat selling on the "cheapest retailer's" website changes consumer鈥檚 perception of brands, putting specialty retailers at risk

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Ignoring the ecommerce behemoth isn鈥檛 an option anymore鈥攂ut that doesn鈥檛 mean navigating this channel is easy

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What was it Abraham Lincoln said about a house divided? When a vendor鈥檚 internal channels compete, everybody loses鈥攂ut when they work as a team, businesses thrive

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Is it possible to get a better customer experience on a website than in a shop? Backcountry.com says yes

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Dave Polivy is using big-brand marketing to boost his small shop and get around an Amazon-induced downturn

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