Yellowstone National Park鈥檚 paint palette is a vibrant collection of hues: deep purple and fiery red wildflowers, warm gold grasses, cool green sagebrush, and polychromatic geysers. It has inspired artists like Tahoe City鈥揵ased painter Bryn Merrell and many others throughout history, including Yellowstone Bourbon, to pay homage to the park鈥檚 natural wonders.

Established in 1872,聽聽was crafted to honor the sprawling wonder of America鈥檚 first national park. It鈥檚 what first inspired us to create approachably smooth whiskey for the benefit and enjoyment of the people, and why we still do it today.

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The ocean is far more than a backdrop for Dr. Guy Harvey鈥攊t鈥檚 been a lifelong inspiration and the heart of his work. From his childhood in Jamaica to his career in marine biology, Harvey has dedicated his life to protecting the sea. Through his artwork, scientific research, and numerous outreach programs, he has sparked a movement for ocean conservation, educating the public and inspiring others to take action.

Harvey is shaped by the sea, and now he’s partnering with XTRATUF, a brand forged by the same maritime spirit. With its heritage in commercial fishing, XTRATUF has long been trusted by anglers and outdoor enthusiasts for its tough, reliable footwear. The is adorned with Harvey鈥檚 marine life artwork, marrying rugged functionality with vibrant ocean-inspired design. But the Guy Harvey collection goes beyond durability and style鈥攊t also supports ocean conservation efforts led by the .

国产吃瓜黑料: How did your fascination with the ocean first begin?

Guy Harvey: My siblings and I grew up in Jamaica on a cattle farm, and our parents loved the outdoors, particularly fishing. From early on, we were snorkeling and fishing as much as possible during school holidays. My love for the ocean became my career in the early 1980s as I went on to complete a Ph.D. in fish biology and fisheries management. I was painting marine life at the same time. By 1985鈥攚ith a potential career as a marine wildlife artist鈥擨 left academia, and my hobby became my profession. In 1999, the team formed the Guy Harvey Research Institute at Nova Southeastern University, and for the last 26 years, we have been conducting research on sharks and rays, billfish, and tuna.

In what ways are you motivating others to understand the importance of ocean conservation?

The Guy Harvey Foundation (GHF) provides students, educators, and the general public with fun, engaging content that highlights the importance of our oceans and what needs to be done to conserve them. With a state-standardized marine science curriculum and resources for educators to utilize the lessons in their classroom, the GHF aims to 鈥淕et Kids Salty鈥�, growing their understanding of and appreciation for our oceans. The GHF also produces informative and entertaining videos that give people a peek into the fascinating undersea world.

What types of programs does the GHF support?

GHF advances ocean conservation through education and research programs by providing marine science educational materials, teacher development workshops, and conservation initiatives like the Guy Harvey Conservation Education Program. The GHF also funds cutting-edge marine research to support sustainable fisheries, protect marine biodiversity, and improve ocean conservation efforts. GHF collaborates with leading scientific institutions, including the Guy Harvey Research Institute at Nova Southeastern University, Stanford University, the Harte Research Institute, the Dolphinfish Research Program, and more well-established research partners to conduct studies on species like sharks, billfish, and other pelagic species.

Lastly, the GHF partners with Florida Sea Grant to award scholarships to university students in Florida studying marine science, fostering the next generation of conservation leaders. To date, GHF has awarded $482,700 in scholarship funds to support the research of 98 students at 12 Florida universities.

How does a product like the XTRATUF deck boot align with your artwork and the mission of the GHF?

The Guy Harvey brand is deeply rooted in marine life, fishing, and ocean conservation, so it was a natural fit for us to work with the XTRATUF team to create a . These boots are trusted by anglers worldwide, making them a great brand partner for us and a great fit for those who have an appreciation for marine wildlife art. It鈥檚 also a fun way to share my art with the world, alongside classic items like t-shirts, wall d茅cor, etc. A portion of the proceeds directly funds the GHF鈥檚 education and research initiatives, which we are very grateful for!

What are the most effective ways for us to support the GHF and its efforts in ocean conservation?

You can support the GHF through many avenues, including:

• Donations: Financial contributions help fund conservation research and education programs.
• Product Purchases: Buying items, like deck boots from the , helps fund conservation while spreading awareness.
• Volunteer Opportunities: Get involved in GHF events and initiatives to contribute directly to conservation efforts.
• Guy Harvey 鈥楶rotect Our Oceans鈥� Florida Specialty License Plates: Available to Florida residents, a portion of every plate purchase directly supports the GHF鈥檚 ocean research and education programs. By displaying the plate, you help raise awareness and show your commitment to protecting marine life.

history in commercial fishing has inspired new styles built for life on and off the boat. From commercial-grade Legacy boots to explorer-grade ADBs and Riptides, XTRATUF is Alaska Proven and Built For All.

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Art installations integrated into ski resorts aren鈥檛 a completely novel idea鈥攍ast season, Winter Park and Vail turned its gondolas into 鈥攂ut Utah鈥檚 Powder Mountain might be the first to unveil works of art that skiers can actively experience. Starting this winter, Pow Mow, loved for its deep stashes of natural snow, old-school vibe, and expansive terrain, has teamed up with renowned artists to rethink how ski areas look, feel, .

The man behind it all is Netflix co-founder Reed Hastings, who bought a controlling stake in Powder Mountain in September 2023. Within months the ski area started doing things differently鈥攊n some cases, dramatically.

It started with a December 2023 announcement that , where those who own on-mountain real estate and pay a hefty membership fee get access to a private portion of the mountain. They also announced plans to expand lift access into part of the mountain already owned by Powder and acquired an additional 2,390 acres in March 2024, bringing their terrain total to , some of which is served by a free snowcat operation.

The move made the largest ski area in North America even bigger. (For reference, Whistler Blackcomb, the second largest, has 8,171 skiable acres and Park City Mountain has 7,300.) However, most of those 12,850 acres will be private.

In addition to rethinking the traditional ski area model鈥攁nd expanding dramatically鈥擯owder announced that they鈥檙e completely rethinking the way ski areas could look and feel by asking artists to reimagine the concept of a ski resort altogether. A newly established nonprofit, , is teaming up with artists to create an on-mountain, open-air museum. The initiative will establish art all over the mountain, many of which will be skiable.

鈥淔using art and development isn鈥檛 necessarily a new idea, but the way we鈥檙e doing it is,鈥� said Alex Zhang, the chief creative officer at Powder Mountain, told SKI. 鈥淚ntegrating art into the landscape and infrastructure allows artists to react to the scale, site, and environment, and to also have a seat at the table of development and construction. Whether it鈥檚 new ski lifts, bridges, towers, tunnels鈥攖he idea of artists contributing to and manipulating infrastructure into objects is really interesting to us.鈥�

Powder鈥檚 Sun Tunnel, which used to be a simple magic carpet inside a clear tube is reimagined by artists Gerard & Kelly. Their take on the surface lift included the addition of rainbow stripes on the tube so skiers are treated to a swirling colored light show as they ride up the carpet.

鈥淩elay (Powder Mountain) is a site-specific installation in which the glass segments of the mountain鈥檚 surface lift are clad with a rainbow pattern of filters, creating a spiraling colored light that magically pulls the skier up the hill,鈥� artists Brennan Gerard and Ryan Kelly shared with SKI. 鈥淭he ride takes about 90 seconds and you have the experience of moving through a kaleidoscope with breaks at which you can look out through the glass and discover the landscape anew. The piece is constantly changing depending on the weather, the sunlight, the time of day.鈥�

The magic carpet is one of the first skiable art installations on Powder, but there are many more to come. One piece that the resort is particularly excited about is artist EJ Hill鈥檚 reimagining of the Timberline replacement lift and the new Lightning Ridge lift, which are both on the public side of the resort and will be open this winter.

鈥淲e are working on using elements of reclaimed carousel horses and roller coaster cars to operate as a sculptural element on the lift system, with the lift becoming a kind of inverted pedestal for an alpine pegasus,鈥� said artist EJ Hill in an interview with The New York Times. 鈥淪omething to help elevate, quite literally, these bygone beings and vehicles. Give them a new life and renewed purpose.鈥�

Visual-based interactive art installations are one thing, but artist Susan Philipsz鈥檚 鈥淲e鈥檒l All Go Together takes things to another level. Using speakers mounted in the trees, this installation harnesses the power and intimacy of the raw human voice bellowing out into nature to create a sense of intimacy.

Additional artists who are collaborating with Powder to reimagine what a ski area could look, feel, and sound like include Calif.-based James Turrell, known for art installations that play with space and light, and聽 N.Y.-based Jenny Holzer, whose illuminated electronic displays have been seen in Times Square and the Guggenheim Museum.

Most, if not all, of the land art and sculptures will be on the public side of the resort. Many will be on view for the coming 2024-鈥�25 ski season, with a grand opening of the open-air museum slated for 2026. You can also check out the sculptures by foot or by bike in the summer and fall. Read more about the artists and the overall plans here.

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