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The Budd-e camper van concept was unveiled this week; Volkswagen hasn't sold a camper van in the U.S. since 2003.
The Budd-e camper van concept was unveiled this week; Volkswagen hasn't sold a camper van in the U.S. since 2003. (Photo: Volkswagen)

Why Volkswagen鈥檚 New Electric Budd-e Isn’t a True Camper

The e-camper features some innovative tech, but it lacks the soul of the Vanagon and the Microbus

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The Budd-e camper van concept was unveiled this week; Volkswagen hasn't sold a camper van in the U.S. since 2003.
(Photo: Volkswagen)

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A couple of weeks ago,聽I stopped聽at outside San Luis Obispo to discuss upgrading my 1991 Volkswagen Vanagon Westfalia camper. Founded over a decade ago by a VW fanatic named Lucas Valdes, GoWesty鈥檚 46 employees have created a sort of ground zero for the #vanlife movement鈥攁 full-on skunkworks, with engine upgrades, suspension components, electronic and liveability innovations unimagined when VW鈥檚 American campers were still rolling off the assembly line more than a decade ago. Drooling over a mud-splattered, 25-year-old, four-wheel-drive Syncro Westy they were working on, I asked project manager Ted Ingle about reports that VW planned to unveil a new camper van at the Consumer Electronics Show in Las Vegas this week. 鈥淲e鈥檙e a little nervous about it honestly,鈥 he replied.

I could see why. Volkswagen hasn鈥檛 sold campers in the United States since 2003. No other American manufacturer has offered a van camper with a classic poptop, either (a poptop is the sleeping area that pops out of the top of the van and allows you to stand up to cook breakfast or change into a wetsuit). Americans have thus held onto their VW鈥檚, relying on vendors like GoWesty to keep them alive. In other cases they鈥檝e migrated to expensive 聽or a small handful of options from聽other manufacturers.

Flash forward to this week.聽Having now seen the Budd-e, which was unveiled Tuesday, I鈥檓 guessing Ingle has breathed a sigh of relief. Despite VW press releases and a slick retro video proclaiming the dawn of a new camper or Microbus, the VW Budd-e is positively neither.

So what is it? Well, judging by VW鈥檚 , it鈥檚 an electrified cross between a Honda Element, Kia Soul, Tesla, an iPad, and . It鈥檚 cute in a futuristic iMac meets Tron sort of way, with sweeping, sturdy lines, neon and LED light bars, and a cool slide-out rear storage area. There鈥檚 a ton of interior room,聽thanks to a floor-level mounted battery pack that also gives a super low center of gravity and promises upwards of 300 miles on a charge. It will feature all wheel drive, thanks to electric motors front and back, and it looks like it may even have鈥攐r have room for鈥攁 solar panel in the roof. There are聽serious safety features, too, including a high-resolution camera and a Star Wars-esque 3D-map-based collision avoidance system.

Budd-e seems to mark VW鈥檚 final exit from the traditional camper van market here in the U.S.

In the driver鈥檚 seat, it鈥檚 a technological tour de force as well. You just聽swipe at the air for a door handle, and, thanks to ludicrous connectivity with the so-called Internet of Things, Budd-e will let me monitor my front-door camera聽and unlock the door for friends聽if I鈥檓 not home. One spokesman for LG聽described the following scenario. 鈥淵ou get into your car, your home will go into 鈥榓way鈥 mode, putting appliances into eco-friendly modes and activating the security system. The home will be ready for your return by understanding the time of arrival through the car鈥檚 navigation system. It will be the perfect temperature, your favorite music will be playing and your robot vacuum cleaner will have run.鈥

In short, Budd-e could be the Big Brother you never had.

VW's Microbus concept.
VW's Microbus concept. (Volkswagen)

But here鈥檚 the thing: While Budd-e might be a game changer in the world of electric transportation, it鈥檚 a disappointment to VW lovers like me who hoped for a simple, functional, iconic people-mover that actually hearkened back to VW vans of the past. Back in 2001, VW perfectly captured this retro-future aesthetic when it unveiled an updated聽 concept. To the disappointment of millions, that van was canceled.聽Budd-e seems to mark VW鈥檚 final exit from the traditional camper van market here in the U.S.聽(You can still buy a regular old camper van like they've always made in Europe.)

I, along with many people, love VW vans of the past because they were built on the promise of freedom, self-reliance, adventure, and the wonders of the world beyond the windshield. Models like the Microbus and Vanagon were engineered with particular brilliance鈥攖heir cab-forward designs featured cavernous interiors and seats that turned into comfy beds. Plus, they were easy to fix. The best models,聽of course, were the campers that offered rotating seats, a stove, sink, refrigerator and that iconic poptop bed. These vehicles were infused with the soul of their sandal-wearing, backpack-toting Teutonic designers. Across the pond, they would come to personify America鈥檚 own wanderlust, inspiring a fierce devotion, hell,聽an entire movement, that grows to this day. Budd-e unfortunately聽offers none of these things, and likely never will.

Chris Dixon is the author of . He鈥檚 owned five VW vans and has written about them for 国产吃瓜黑料 and The New York Times.听听

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