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DPS ski warehouse
More than a year after a bicycle shortage laid bare the complexities of international manufacturing, the global supply chain for the outdoor gear industry remains in shambles. (Photo: Courtesy DPS Skis)

Supply Chains for the Outdoor Industry Are in Shambles

And there鈥檚 no end in sight

Published: 
DPS ski warehouse
(Photo: Courtesy DPS Skis)

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Looking to buy the kids their first pair of performance skis this Christmas? Think the boyfriend might like a new ski helmet? Considering getting into snowshoeing this winter?

Good luck.

More than a year after a bicycle shortage laid bare the complexities of international manufacturing, the global supply chain for the outdoor gear industry remains in shambles. And as winter sports and activities commence, industry insiders say, it鈥檚 not getting any better.

This fall, 国产吃瓜黑料 spoke with leading winter-gear manufacturers about the challenges of making outdoor equipment and apparel in the age of COVID. Mervin Manufacturing, the parent company of Lib Tech snowboards, was waiting for a container ship off the coast of Seattle to dock鈥攁nd had been for weeks. And it wasn鈥檛 alone. In a normal year, Vista Outdoor, the owner of dozens of companies, including ski-helmets maker Giro, figures 10 percent of its goods or materials are stuck in transit at any given time; in October, a full third of its items were stuck in transportation limbo. In some cases, similar delays kept manufacturers on edge. The supply-chain lead at DPS, the Utah-based ski maker, noted each time the company almost ran out materials and ground production to a halt鈥攖hey had been on that precipice 15 times as of December.

鈥淚t is absolutely crazy,鈥 says Vista CEO Chris Metz. 鈥淲e鈥檝e never seen anything like this in our entire careers or lives.鈥

And the problems will likely continue for months.

COVID-19 outbreaks across Southeast Asia, Trump-era tariffs in China, and an unprecedented backlog in international shipping have forced outdoor gear manufacturers to scramble to keep skis, snowshoes, and helmets on the shelves. 鈥淲e have weekly supply-chain meetings,鈥 says Anthony DeRocco, Mervin Manufacturing鈥檚 CEO, 鈥渁nd every Monday morning, if we get out of that meeting without a surprise, we are fired up.鈥

Pair this mess with outdoor recreation鈥檚 staggering post-lockdown boom, and demand for gear this season is at an all-time highwhich means if you haven鈥檛 done your holiday shopping yet, you may be wishing you had.

Retailers and manufacturers figure that most gear won鈥檛 be completely unobtainable鈥攅xcept perhaps nordic skis and snowshoes, which have exploded in popularity. But if you鈥檙e seeking something specific, act fast. 鈥淚f it鈥檚 in stock, buy it,鈥 says Thomas Laakso, vice president of product and operations at DPS. 鈥淏ut don鈥檛 buy more than you need.鈥


The supply-chain crunch has exposed just how profoundly interconnected the manufacturing sector is. Consider a pair of DPS performance skis, which are made in the company鈥檚 Salt Lake City factory. Every ski DPS sells is comprised of 30 parts, and is each of those are made of myriad materials that are mined or molded or felled somewhere different鈥攁 lightweight wood called Paulownia that鈥檚 only grown in east Asia, for example, or a sintered race base only produced in Europe. All of these components have been delayed or unobtainable at one time or another in the past year, the company says.

鈥淵es, we鈥檙e made in America, but we鈥檙e dependent on the world,鈥 says Laakso.

The uncertainty has forced teams to think creatively and work longer hours than ever before, as brands search for components in stock elsewhere or commission new manufacturers entirely. 鈥淭here are a lot of small ski makers out here,鈥 says Tim Shoaf, DPS鈥檚 enterprise resource planning and supply-chain manager. 鈥淚f I have enough extra material and somebody calls me and asks if we can exchange or buy some material, we鈥檒l do it.鈥

鈥淚t鈥檚 a firefight with no rule book. Nobody鈥檚 been through this before.鈥

Tracking down the right components is critical, because substituting raw materials is exceptionally difficult in the high-end-gear world. Materials are chosen for specific reasons, insiders say. 鈥淲e spent years, if not decades, zeroing in on these best resins we could use for snowshoe bindings,鈥 says Doug Sanders, vice president of operations at Cascade Designs, which owns Mountain Safety Research (MSR). The plastic in snowshoes has to be extremely tough, able to withstand a huge range of temperatures, and never brittle. 鈥淎nd then suddenly we get hit from our injection molder. 鈥榃e can鈥檛 get it,鈥 they say, 鈥榳e can鈥檛 deliver.鈥欌

So instead of one 10,000-pound resin shipment delivered to MSR鈥檚 Nevada factory, the team has to spend the week in search of 2,000 pounds of resin here and another 3,000 pounds there, until the total is met. Such disruptions might sound like simple annoyances, but if MSR doesn鈥檛 have all the components on hand to make its snowshoes, the production lines shut down entirely. 鈥淚t鈥檚 a firefight with no rule book,鈥 Sanders says. 鈥淣obody鈥檚 been through this before.鈥


The problems start, for many manufacturers, in Asia鈥檚 manufacturing hubs. As COVID outbreaks ebb and flow across the region, production of many component parts and materials are disrupted. (The latest material crunch appears to be magnesium, much of which comes from China and is an essential element in the production of aluminum; this will make ski poles, tent poles, or bicycles harder to find in the coming months.) Outbreaks across Southeast Asia this summer and fall shuttered the mills where many of the world鈥檚 garments are sewn. And for Burton Snowboards, the shutdown curtailed jacket and thermal production right when the company needed to ramp up to meet winter demand. Last month Burton Snowboards vice president of global supply chain Rachel Grogan said the company had about 70 percent of its outerwear in stock. 鈥淭hat鈥檚 better than 20 percent!鈥 she laughed.

And even when brands have been able to secure raw materials abroad, finding space for goods on container ships has been a constant struggle. Vista鈥檚 Metz estimates that for every container it manages to get shipped to America, 16 are sitting on docks abroad. Port shutdowns in China earlier this year, the blockage of the Suez Canal in May, and pent-up demand for products after months of lockdown are all to blame.

Even empty containers themselves are in high demand. Vista has gotten scrappy, offering to take up 1/100th of a container if another company can鈥檛 quite fill their 鈥渃an.鈥 At the same time, the average cost of shipping containers around the world is eight to nine times the pre-pandemic rate, the freight-tracking company Freightos. The average price of a can now tops $10,000, but the busiest routes, including from China to the West Coast, now run outdoor retailers up to . Still, shipping costs are nothing compared to air-freighting goods, which Vista and other retailers now utilize to get smaller, high-value items to the American market. 鈥淲e never considered doing anything like this in the past,鈥 Metz says.

Analysts think the supply-chain crunch may be easing, but leaders across the outdoor gear industry expect it to stretch deep into next year.

The problems don鈥檛 end once containers of supplies finally make it to American shores. Any surfer in Southern California can tell you about the miles-long lines of cargo ships stretching from the ports of Los Angeles and Long Beach down to Orange County, waiting weeks for a docking. Like fast-food restaurants and grocery stores, the country鈥檚 biggest ports are suffering from and there just aren鈥檛 enough hands to offload the goods piled up offshore. 鈥淎nd now it鈥檚 moved down the food chain鈥攖here aren鈥檛 enough truck drivers now, too!鈥 Mervin鈥檚 DeRocco says.

Consumers, it seems, have learned to live with the shortage. 鈥淭he idea of seasonality has just gone out the window,鈥 says Ben Johns, REI鈥檚 general merchandising manager for action sports. Consumers are buying whatever is in stock, whenever they can, he says. In November, he reported, REI was 鈥渟eeing triple-digit increases in every facet of snow sports, but also in bicycles and in kayaks and stand-up paddleboards.鈥 Needless to say, most Novembers aren鈥檛 considered prime season for kayak manufacturers. For MSR, demand for snowshoes used to tail off by January. But last year, the company sold them in February, March, April, and all the way into summer. 鈥淭he season never stopped,鈥 Sanders says.

When will it all end? Analysts think the supply-chain crunch , but leaders across the outdoor gear industry expect it to stretch deep into next year. And the effects will continue to ripple across the entirety of outdoor recreation. Tents will be 鈥渕assively constrained鈥 this summer, Sanders says. Mervin anticipates struggling to meet its surf orders for spring 2022. Any high-tech gadget with a microchip in it will be scarce for the . 鈥淲e all have big challenges ahead,鈥 DeRocco says.

Yet it鈥檚 not all doom and gloom. At DPS, Shoaf, the supply-chain manager, maintains that the crunch has forced his company to streamline and improve. 鈥淲e won鈥檛 go back to the way it was,鈥 he says. 鈥淎s difficult as the chaos has been, it鈥檚 forcing us to do things better鈥攋ust maybe not on the timeline we wanted.鈥

Lead Photo: Courtesy DPS Skis

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