Ah, April 1, the one day a year when our social-media feeds and email inboxes overflow with all manner of spoof announcements. The outdoor industry tends to go big on April Fools’ Day,with brands putting a surprising amount of R&D and marketing into fake gear items. (Take thenot-entirely-fake spatula Black Diamond unveiledthis morning, and its airbag crash padfrom twoyears ago.)Here are a few of this year’s bestApril Fools’ “launches.”
Kathmandu Adapt All-Weather Wedding Dress
Outdoor weddings are a perennial classic ( has been used nearly one million times on Instagram), but scenicmountaintop ceremonies come with a tradeoff: dirt all over your white dress. TodayKathmandu announced a technical, durable complete with a built-in hooded poncho for weather protection. The whole thing stuffs into an included ultralight day pack. Kathmandu actually made one of these dresses, and has put it through March 8, with all proceeds benefiting the
Yeti Falcon Scooter
True to its reputation for over-the-top durability and heft, cooler giant Yeti focused its April Fools’ energy on an with massive tires and durable construction for handlingeverything from ranching to hunting. The fictional rig also includes a trailer hitch andmounts for the Tundra 35 cooler and Rambler tumbler.
Keen Moonport Shoe
Commercial space travel isn’t available yet, but when it is, Keen will have uscovered. This morningthe shoe brand releasedits latest “innovation”: . A spinoff of the classic , the Moonport has an integrated antigravity mode that reduces the force of each foot strike for minimal impact on sensitive extraterrestrial surfaces. Even here on Earth, the concept of a shoe that counteracts gravity and minimizes impact does sound pretty comfortable…
Duluth Trading Company Romper
Workwear is hotright now, and so are rompers. So Duluth Trading Company decided to fuse the two trends, creating a fake announcementfor a short-sleeved, shorts-bottomed onesie featuring six flap pockets andmade from the company’s signature Duluthflex Fire Hose canvas. MultipleԹϺ editors have said they’d buy the romperif itwereactually available.