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Ian Watson sends it off a huge serac in the backcountry of Chamonix, France.
Ian Watson sends it off a huge serac in the backcountry of Chamonix, France. (Photo: Patrik Lindqvist/Aurora Photos)
Gear Guy

5 European Gear Trends You Need to Know About

Things get done a little differently across the Atlantic. They take their ski hill fashion more seriously, use more avalanche airbags, and still love Rollerblades

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Ian Watson sends it off a huge serac in the backcountry of Chamonix, France
(Photo: Patrik Lindqvist/Aurora Photos)

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This week, I鈥檓 reporting from Munich, Germany, where , Europe鈥檚 largest gear trade show, takes place. Walking the aisles, I鈥檝e noticed some similarities between ISPO, Outdoor Retailer, and SIA: everyone starts drinking the free beer at 4:00, and it鈥檚 not uncommon to see people walking around in yeti suits. There are, however, some important differences. Here are five of the biggest.


Airbags Are Becoming Mandatory Safety Gear

Lots of American skiers use airbags, but they aren鈥檛 required backcountry gear like a beacon, shovel, and probe. Europeans, however, are moving that direction, partly because the terrain in the Alps is rowdier, and partly because much of it is above tree line and more susceptible to slides. Felix Neumann*, a sales coordinator for Munich-based , says the company constantly sells out of its avalanche pack in Europe.


Rollerblades Are Still Hot

I started counting in-line skate retailers at ISPO because I wanted to tell my wife, who still loves the sport, that it is alive and well in Europe. I gave up after 15 companies. There were , blades, and even a company that makes . Phillip Krueger with Cross Skate said Europeans still love them because 鈥渋t鈥檚 skiing on wheels.鈥


Europeans Really Care About Ski Tuning

At American trade shows, you鈥檒l see a couple ski-tuning brands. At ISPO, there are so many that they take up as much room as the ski brands (I saw at least 10). This is partly because Germany and nearby Austria have a long, proud history of building performance skis (V枚lkl, K盲stle, and Fischer, to name a few). It鈥檚 also because resort skiing in the Alps requires razor-sharp edges. 鈥淚n the U.S., you have more powder snow, and you can have fun with fat skis and no edges,鈥 says Siggi Ersing, technical service manager at . 鈥淗ere, much of the snow is man-made, and you need edges.鈥 Alex Hunt, PR director for Utah-based , says booth visitors at SIA check the shape and flex of the skis first. At ISPO, booth visitors immediately flip the skis over to check the base and edges.


Skiers Take Fashion Seriously

There are a couple in the United States, but they鈥檙e the exception. Not so in Europe. I came across dozens of mannequins (like the ones from Austrian-based ) that looked like they belonged on runways instead of ski slopes. (Sportalm actually showed pieces at Berlin鈥檚 fashion week.) I asked Roland Reinmeuller, men鈥檚 category manager at Sportalm, about the high-fashion focus. 鈥淢aybe it is because skiing has a longer tradition in Europe,鈥 he said. He also thinks big-city fashion leaks into mountain culture because the two are closely knitted in Europe. 鈥淭here is a connection between urban and alpine,鈥 says Reinmeuller.


Gear Varies a Lot by Country

Here in the States, we鈥檙e one big country. There are some regional differences, sure, but most of our gear鈥攆rom skis to jackets to helmets鈥攊s similar. Not so in Europe, where different countries take very different approaches to designing outdoor kit. For example, this year the Scandinavians created their own 鈥渧illage鈥 within the show to highlight 34 brands from up north. 鈥淲e live in a harsh climate, and we focus on function over fashion,鈥 says Sara Wanseth, general secretary of the Scandinavian Outdoor Group. Thanks to brands like and , there was a lot more Gore-Tex in this section than what I saw coming from countries like Austria, where faux fur seemed more popular.

Corrections: (07/09/2025) *This name has been corrected.
Lead Photo: Patrik Lindqvist/Aurora Photos

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