For more than four decades, Patagonia has set the bar high when it comes to sustainable outdoor clothing. The company introduced its in 1985, launched the Common Threads recycling program 20 years later, and recently started experimenting with a plant-based biorubber in its wetsuits. With the launch of 鈥攁 seven-piece collection made from reclaimed, recycled, and minimally processed fabrics鈥攖he Ventura, California-based company has brought its conservation initiatives full circle.
鈥淭he idea was to do a small line as an experiment in working with more ecological fabrics and smaller supply chains,鈥 says Patagonia Designer John Rapp, who worked on the project. 鈥淲e wanted to design a collection that would allow us to cut back on shipping and reduce our manufacturing footprint across the brand.鈥
The company spent 24 months talking with fabric designers and researching possible sourcing for each of the highlighted materials in the line, including: cashmere cut from undyed goat wool and hand-harvested by Mongolian herders; upcycled cotton from the cutting-room floors of one of the world鈥檚 largest garment manufacturers; and reclaimed wool from a 130-year-old Italian textiles company. 鈥淲e had to start small and borrow some ideas from projects we鈥檙e already working on, but the whole process allowed us to massively reduce the scale of our clothing production,鈥 says Rapp. “The goal now is to carry this strategy over to our entire line.鈥
It鈥檚 a monumental task. The more technical the gear, the more difficult it is to pare the process down to a strictly ecological design model, particularly as Patagonia has promised not to sacrifice the quality of its performance wear. 鈥淚t will be awhile before you see a biodegradable fishing wader,鈥 says Rapp. 鈥淏ut that鈥檚 the direction we’re heading.” And the company is getting close, as evidenced by its latest commitment to purge its sportswear line of any garment that doesn鈥檛 meet its low-impact standards. It鈥檚 proof that sustainable, recycled, low-impact materials should be just the beginning.
That鈥檚 the goal of the Truth to Materials project. Each of the seven pieces in the collection is as sustainable as it is classic鈥攁nd each is uncompromisingly functional. We especially like the men鈥檚 cashmere snap-T pullover. (One of our editors compared wearing it to the hedonism of 鈥渆ating ice cream every single day.鈥)
If this is the direction Patagonia鈥檚 headed, we鈥檙e fully in favor.