Since the 1980s, most apparel has been made
somewhere in Asia, and a lot of it, particularly casual basics like
sweatshirts, t-shirts and polo shirts, feels cheap and poorly made鈥攐r at least way
overpriced for the quality of the finished product.
聽aims to change that by making
men鈥檚 basics in Brisbane, California. A facility in California lets the San
Francisco-based company be efficient and nimble in its production,
monitoring quality on the line and responding to customer demands with short
lead times. It also makes it possible to ensure that factory
employees are paid a fair wage and guaranteed a high standard of working conditions.
Founded by Bayard Winthrop, former president
of and veteran of half a dozen other
outdoor brands, American聽Giant聽launched last February with a line of
men鈥檚 sweatshirts inspired by the classic聽American聽styles of the past
that fit right, felt good when you first put them on, and lasted for
years.聽Since then, the company has added a new men鈥檚 basic every four to six weeks,
including t-shirts, v-necks, henleys and polo shirts.聽Each item is made with the highest level of attention to detail to ensure that the final product
looks great and is top-quality.
American聽Giant apparel is sold exclusively online with free shipping and returns. So, you get great product, service, and you don鈥檛 have to pay through the nose for it. By compressing its supply chain with a direct-to-you model,聽American聽Giant聽achieves quality manufacturing at a reduced cost that it passes on to you. Get the full story below:
https://youtube.com/watch?v=fM2QT76BdCM
American Giant products are guaranteed to last for years and get better with every wash鈥攖rue value that鈥檚 100 percent made in America. Full-zip hooded sweatshirt available now, $79; .
鈥擝erne Broudy