Climbing shoes just got a whole lot better looking thanks to听So Ill.
The St. Louis, Missouri-based company, which has been making climbing holds for over ten years and operates听, partnered with a French footwear designer to create that bring bright colors and vintage听aesthetics听to this otherwise drab segment of gear.听鈥淚 think a lot of brands have lost touch with millennials,鈥� So Ill owner Daniel Chancellor, 33, told 国产吃瓜黑料. 鈥淲e鈥檙e catering to a new generation.鈥澨�
Of course, the shoes also perform. The main听rubber compound, called Dark Matter,听was originally developed for the Navy SEALs and听makes the听outsoles听both sticky and durable. The outsoles also come in various听colors, adding yet another touch of character.听
So far the company has听raised 800 percent of its Kickstarter听goal. And there's still two weeks to go. 听
From $69,
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