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sleeping bags in canyon
Two backpackers snuggling in for the night (Photo: HagePhoto / Aurora Photos via Getty)

You May Have Bought Your Last Women鈥檚 Sleeping Bag

Led by one of the outdoors' biggest retailers, some manufacturers may soon ditch women's and men's sleeping bags for nonbinary ones made to fit a wide variety of bodies

Published: 
from Backpacker
Two backpackers snuggling in for the night
(Photo: HagePhoto / Aurora Photos via Getty)

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Confession: I love my women鈥檚 sleeping bag. It鈥檚 made by , before 2016, when that company stopped making gendered options for its pinnacle product, the . My 15-degree women鈥檚 version weighs less than two pounds, envelops me in a blissful bubble of down, and fits my particular length and girth. That last detail is crucial, because sleeping in a too-tight mummy bag ranks as its own circle of hell.聽

Most companies still make separate sleeping bags for women and men (Mountain Hardwear still offers many women鈥檚 bags). But there are signs that, like gender-specific restrooms in some parts of the country, women鈥檚 sleeping bags may be on the way out. Led by new initiatives from REI, major brands from The North Face to Big Agnes are debating whether gendered bags do an adequate job of keeping a diverse range of backpackers comfortable鈥攁nd if using the still widely-accepted binary labels is necessary in a world that seems to be moving away from them. Although companies haven鈥檛 officially axed women鈥檚 models entirely from their product lineups, many are moving to gender-neutral lines that could serve male, female, and nonbinary-identifying backpackers across the board鈥攚hich may ultimately mean the end of women鈥檚-specific sleeping bag design.

When the first women鈥檚 sleeping bag hit the market in 1995, it was heralded as an empowering piece of gear. Made by Sierra Designs, the 20-degree Calamity Jane was the brainchild of company president Sally McCoy, who had climbed some of the world鈥檚 highest mountains and felt poorly served by bags built for men. Her women鈥檚 bag was narrower through the shoulders but wider at the hips, shorter in length (it came in 5鈥 5鈥 and 5鈥 10鈥 options), and generously insulated with beefed-up padding in the core and footbox. Women took its existence as a sign of their inclusion within the male-dominated outdoor culture鈥攁nd sales soared.

Inspired by the success of Calamity Jane, a flood of companies brought women鈥檚 bags to market and promoted shorter lengths, hip-accommodating widths, and extra insulation.聽 European Norm (EN) ratings for sleeping bags, established in 2005, confirmed through repeated independent testing McCoy鈥檚 suspicion that women sleep colder than men on average (although the specific science is still fuzzy) and allowed manufacturers to publish gendered comfort ranges for their sleeping bags. REI embraced the system, and by 2010, the retailer required all brands that manufactured mummy-style bags to reveal the product鈥檚 EN rating. Instead of making one unisex bag that didn鈥檛 appear to perform as well for women, manufacturers doubled down on gendered bags.

But, as with the ongoing dialogue about traditional gender labeling in everything from political language to high fashion, future product lines suggest a new, less binary direction. When The North Face presented its spring 2023 line to the media in September, women鈥檚 bags were part of the assortment鈥攂ut TNF鈥檚 rep also forecast that it might be the brand鈥檚 last year making them. NEMO is another sleeping bag manufacturer that鈥檚 reevaluating the concept of women鈥檚 bags.

鈥淭here鈥檚 currently a lot of discussion among brands and retailers about the future of gendered bags and whether gender-neutral options might serve campers better,鈥 says Mike Welch, NEMO鈥檚 vice president of global sales.聽

Why the sudden sea change? TNF says that REI is urging brands into the new approach with sleeping bags鈥攐ne that saves shoppers from having to identify as either male or female and still have a bag that keeps them comfortable at night.

鈥淚t鈥檚 ironic, since REI was behind the creation of women鈥檚 bags in the first place,鈥 notes Tim Beck, TNF鈥檚 sleeping bags category manager. Indeed, REI鈥檚 influence on the outdoor industry can鈥檛 be overstated: Given the retailer鈥檚 vast scale, it drives the trends that other brands follow. When REI declares a new direction for gendered sleeping bags, it鈥檚 a big deal.

Case in point: For spring 2023, REI is introducing a gender-neutral line of backpacking gear and apparel that鈥檚 across gender, budget, and body size. The Trailmade 20 sleeping bag won鈥檛 be sold in men鈥檚 and women鈥檚 versions. But it will come in three lengths with a wide-cut option for each, for a total of six possible fits per temperature rating.聽

鈥淲e didn鈥檛 want people to have to choose bags based on their gender, 鈥 says Derek Temple, REI鈥檚 camp category merchandise manager. The every-body Trailmade bags allow shorter-than-average men to purchase the right-fitting bag without feeling like they鈥檙e getting gear built for women, or allow non-binary shoppers to bypass uncomfortable questions. (Admittedly, some women about the need for gendered bags.)

For now, REI expects to keep selling women鈥檚-specific bags for as long as demand continues.

鈥淲e do a strong women鈥檚-specific business,鈥 says Courtney Gearhart, REI鈥檚 senior public affairs program manager. But offering women鈥檚 models while also developing a broad size-inclusive unisex range creates a glut of sleeping bags鈥攕o campers鈥 purchases over the coming year will likely determine whether women鈥檚 bags stay or go.聽

REI, along with other brands with growing all-gender lines, like Big Agnes, haven鈥檛 determined how their new bags will represent the formerly-gendered temperature ratings. 鈥淐omfort鈥 ratings (the temperature threshold for cold sleepers) currently appear on women鈥檚 bags, while 鈥渓imit鈥 ratings indicate the temperature range for warm sleepers and appear on bags that have historically been marketed at men. Test standards for gender-neutral bags don鈥檛 yet exist. And although brands aren鈥檛 required to use standards verified by the EN or the International Organization for Standardization (ISO is another third-party regulator), these guidelines have become a key factor in how brands market bags鈥攁nd how campers buy them.聽

Consequently, NEMO won鈥檛 make firm decisions about gendered bags until it can work out a fair and understandable way to represent temperature ratings. Says Welch, 鈥淣EMO is focused on presenting options that create the best shopping experience by speaking clearly about temperature ratings across all bags.鈥

Campers aren鈥檛 likely to know whether women鈥檚 bags will remain on the market until 2024 or beyond. In the meantime, people who identify as female鈥攁nd who want a women鈥檚-specific sleeping bag鈥攎ight want to start shopping now. And as brands work out temperature ratings for non-gendered bags, these new models may do what women鈥檚 bags did decades ago: validate participants鈥 inclusion in the outdoor realm, while making the actual experience more enjoyable too.

Lead Photo: HagePhoto / Aurora Photos via Getty

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