Sports clothing and gear company Under Armour announced on Tuesday at the International Consumer Electronics Show in Las Vegas that it will work with Taiwanese mobile communications company HTC for its next line of wearable fitness products. There is no clear word yet on what the two companies will produce together, but HTC has indicated that it will design a series of products compatible with UA Record, Under Armour鈥檚 interactive mobile fitness app, .
The collaboration is Under Armour鈥檚 latest move toward wearable fitness products. In November 2013, Bloomberg reported that the clothing company聽, ultimately integrating it into Under Armour鈥檚 proprietary fitness-tracking suite.
鈥淢obile innovation has completely changed people鈥檚 lives in recent years, making us more connected to our world than ever before,鈥� HTC CEO Peter Chou . 鈥淣ow we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be.鈥�
As 国产吃瓜黑料 reported in May 2014, wearable tech has become so ubiquitous in recent years that some federal entities, such as the U.S. Forest Service and the Oregon Department of Transportation, are using crowdsourced data to make the outdoors more accessible. In November, that data collected by activity-tracker company Fitbit would be used in court cases.