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Park City, Utah Panoramic
Park City, Utah Panoramic (Photo: Getty Images/iStockphoto)

What Does Vail’s Takeover in Park City Mean for Skiers?

Sometime in the near future, it鈥檚 almost certain that Vail Resorts will be operating a rebranded 7,500-acre mega resort in Park City. Will the Wasatch survive?

Published: 
Park City, Utah Panoramic
(Photo: Getty Images/iStockphoto)

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It鈥檚 rare that the blanched, distended underbelly of the corporate ski industry gets exposed to the skiing public, but that鈥檚 exactly what鈥檚 been happening for the past three seasons in the mountains above Park City, Utah. If you don鈥檛 read Bloomberg or own a major piece of Vail Resorts, you might not have been paying attention. Here鈥檚 an easily digestible overview.

Unlike most big ski areas in North America, 鈥攖he ski area whose runs flow directly into the town of Park City鈥攐perates almost entirely on private land. PCMR owns the land at the base. A company named Talisker Corporation owns much of the rest: the important stuff with the lifts, snowfall, and the inclines that make for fun with gravity.

Until recently, Talisker also operated 鈥攖he second of the three greater Park City area resorts that sits just to the northwest of PCMR. That was the status quo until March 2011 when, in Ivy League MBA terms, “somebody effed up, yo.”

That鈥檚 when PCMR failed to send in the paperwork and renew its sweetheart terms on the land it leased from Talisker. Sweetheart deal is no understated clich茅 here. The terms dated back to the 1970s and gave PCMR full use of the land鈥攁round 3,500 acres鈥攆or $150,000 a year. It was widely considered by industry insiders to be the best lease in the ski business.

Imagine if you had a rent-controlled apartment in Manhattan and the only thing you had to do to keep it was pay your pittance of rent on time and occasionally send in some paperwork saying you wanted to maintain the arrangement for the next 20 years. For reasons that remain unclear鈥攖he company says it was an honest mistake鈥擯CMR was late to do that. Too late it turns out.

That鈥檚 when skiing showed its . PCMR, understandably if a bit like a college student with a late term paper, attempted to cover up its misstep by post-dating the paperwork. Talisker, which isn鈥檛 really a ski resort operations company but long understood the value of the land PCMR was renting, promptly sold the operating lease of Canyons to Vail Resorts鈥攖he largest ski resort company in North America.听

Unless you like riding lifts and contouring more than skiing the fall line, you would never traverse the extent of the mega ski area in a day. It鈥檚 too spread out: one PCMR plus one Canyons does not a Chamonix make.

Vail Resorts, by all accounts, overpaid for Canyons lease ($25 million plus a percentage of revenue), knowing that after some legal wrangling on behalf of Talisker it would soon be in control of both the PCMR property and听Canyons, which when combined (one lift would do it) would result in a mega resort of 7,500 plus acres.

And that鈥斺攊s pretty much where we鈥檙e at now. Talisker has the right to lease the land it owns to Vail Resorts. And PCMR has a choice: Deploy a nuclear option and remove the lifts and disallow access from the private land it owns at the base. (The company’s ) Or sell its infrastructure and base-area operating rights to Vail Resorts.

It seems like a tale of a huge publicly-traded corporation beating up on a sleepy mom-and-pop operator, but despite the mudslinging to that effect, that鈥檚 not really the case. Talisker is the largest landowner and developer in Park City and more recently has invested heavily in luxury gated communities and five-star restaurants. And the money behind or at least associated with 鈥攖he operating company that owns PCMR as well as a slew of other ski areas鈥攁lso counts its dollars in the billions.

It鈥檚 hard to have much empathy for any of the players. And really we shouldn鈥檛 bother. It鈥檚 just business. And more importantly, the foundation of business in a free society: contract law. If this deal had gone down in Putin鈥檚 Russia, one of the players would have bought off the government at great expense. Here, the broken contract abides.

So what does it all mean for skiers? A lot if you鈥檙e a dedicated buyer with a mind to ski Utah. Sometime in the next season or two鈥攁fter the appeals have made the corporate lawyers rich and barring that bizarre but theoretically possible nuclear option鈥攊t鈥檚 almost certain that Vail Resorts will be operating a rebranded supersized Park City ski area that you鈥檒l be able to ski on the insanely affordable Epic Pass.

The combined resorts will offer more than enough terrain and amenities to entice destination skiers for longer visits. Vail Resorts will do well off this deal. It doesn鈥檛 just get that corporation a foothold in the growing Utah market, it makes it the biggest player in the state.

But how does the new mega resort stack up for purists only interested in Utah鈥檚 famous steep-and-deep skiing? For that set, this is a much-ado-about-nothing deal. Canyons is an aptly named resort. The skiing lays out in a maze-like array of drainages and sub-peaks. There鈥檚 tremendous 45-degree north-facing terrain in the jumble as well as a handful of longer full-throttle groomers worthy of downhill speeds, but most of the shots are short of vertical drop and it takes a lot of time to move from canyon to canyon.

The fact that Canyons and PCMR are the subject of such heated debate speaks to the changing dynamics of the ski business where broad-ranging season pass deals outweigh the sale of individual lift tickets.

That鈥檚 why most advanced skiers head to the Ninety-Nine 90 lift and stay there, just as they congregate at the McKonkey鈥檚 or Jupiter Bowls on the Park City side. Adding the multi-summit PCMR terrain to Canyons means upwards of 14 drainages and nearly as many summits and lesser peaks over those 7,500 acres. Unless you like riding lifts and contouring more than skiing the fall line, you would never traverse the extent of the mega ski area in a day. It鈥檚 too spread out: one PCMR plus one Canyons does not a Chamonix make.

The fact that Canyons and PCMR are the subject of such heated debate, however, speaks to the changing dynamics of the ski business where broad-ranging season pass deals now outweigh the sale of individual lift tickets. The idea is to lock in as many skiers as possible to your brand.

The controversy is also emblematic of the growing value of Utah as a ski destination. Vail Resorts鈥 holdings in Colorado alone see more skier visits than the entire Beehive State, but Utah skiing has grown steadily since before the 2002 Olympic Games, largely due to ample snowfall and perhaps the easiest access in the sport. Those seven Wasatch resorts are鈥攏o hype鈥攚ithin 45 minutes of Salt Lake鈥檚 airport. As comparison, try to get to a major destination resort from Denver International along the ever-busier I-70 corridor on a weekend in less than three-hours. (Bring lunch.)

Then there’s Ski Utah’s听One Wasatch concept. Their goal is to connect the seven resorts of the Wasatch Front with lifts and runs, letting skiers听access 18,000 acres and 100 chairlifts with just one pass.听That idea has raised the ire of backcountry skiers and environmentalists, but connecting Canyons with PCMR is not something anyone would bother fighting. As for the tram basing out of a combined PCMR/Canyons resort, which was proposed back in 2012 and would have linked to Solitude, why would Vail Resorts send its skiers to another mountain? The short answer is they won’t. The so-called Ski Link idea has been officially “tabled” by Canyons, and it’s no longer a proposal. Phew.

As a publicly-traded, for-profit business, Vail Resorts has to act in its own best interests and the best interests of its shareholders. And that speaks to the other oft-vocalized concern about Vail Resorts moving to town. In Colorado, Vail pulled out of the trade association years ago. The undisputed leader in the season pass war, their strategy is to brand, promote, and ultimately sell the Epic Pass. It鈥檚 difficult to see how pushing the One Wasatch agenda helps that cause.

For now, the matter goes back to the courts for an appeal process that is expected to take up to a year. All sides have promised that PCMR will be operational during the legal battle. That would be hugely beneficial to the players it鈥檚 easy to empathize with: the lifties, fry cooks, ski patrollers, shop technicians, and waiters who call the great town of Park City home and probably like being employed鈥攚hen it鈥檚 not a powder day anyway. In 翱耻迟蝉颈诲别鈥檚 role as an observer of the ski industry and a supporter of the skiing public, we鈥檇 like to see that promise kept鈥攁s the contract lawyers bluff, hold, and finally lay their cards on the table.

More 国产吃瓜黑料 Coverage of the Wasatch Legal Wrangling:听


Lead Photo: Getty Images/iStockphoto

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