On Wednesday, Ironman announced a new program called 鈥,鈥 which seeks to empower and inspire female athletes.
The program aims to increase awareness of women鈥檚 triathlon, in addition to providing training resources and other content for female triathletes. The company鈥檚 post is short on specifics, but Ironman said it is looking to assemble a board of directors composed of women who are passionate about triathlon to run the initiative. Interested women are encouraged to apply at聽womenfortri@ironman.com.
The company is also looking to recruit a 鈥渟treet team鈥 to mentor new female triathletes. Details will be released in the coming months.