It appears that the paleo craze is reaching critical mass. Next month, the Discovery Channel will roll out its , Naked and Afraid.
Like many show of its ilk, NaA follows a pair of complete strangers, a man and a woman, as they attempt to survive in the wilderness for 21 days with nothing but their smarts and one personal item each.
The twist? They鈥檙e completely naked and smeared with mud. (Discovery was reportedly also considering the titles, 滨鈥檝别 Made a Huge Mistake and Stroppy Jiggling in the Wilderness.)
The show will follow a new couple each week as they attempt to navigate the extreme discomfort of being naked with a complete stranger on national television.
Naked and Afraid already gained some degree of notoriety earlier this month after the show鈥檚 producer, Steve Rankin, was bitten by a Fer-de-lance while filming the show and nearly lost his foot. Bear Grylls, whose Man vs. Wild series is also produced by Rankin, later triggered a nation-wide gag reflex when he Tweeted a (WARNING: Extremely gross).
The show premieres Sunday, June 23, at 10:20 p.m. ET/PT, after Skywire Live With Nik Wallenda.