Befriend the nearest Canadian and look for the cherry red fridge! In its latest marketing stunt, Molson Canadian has installed a on the streets of Sochi. The key? Insert any legitimate Canadian passport.
After the machine scans and verifies the passport, the fridge door opens to shelves of ice-cold Molson. Take as many you like, share with whomever, and keep coming back.
Molson hopes the fridge, and the beer, encourages people to seek out and meet Canadians all around the world. The attraction has been placed in , including Canterbury, the White Cliffs of Dover, London, and several others.
鈥淗ere’s to being proud of where you’re from,鈥 reads the campaign tagline.
https://youtube.com/watch?v=8gper3YkzMg