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A mountain biker jumps in the desert, with three spectators below him.
Jaxson Riddle rides his bike at Red Bull Rampage in Virgin, Utah, USA on 21 October, 2022. (Photo: Christian Pondella / Red Bull Content Pool)

In 2023, the Red Bull Rampage Riders Will All Be Men. Again.

But a dedicated group of women is pushing the iconic freeride mountain-bike competition to open its doors

Published: 
A mountain biker jumps in the desert, with three spectators below him.
(Photo: Christian Pondella / Red Bull Content Pool)

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Every year, Red Bull invites the world鈥檚 top freeride mountain bikers to to a dusty bluff near Virgin, Utah, to participate in Rampage, the sport’s biggest competition. Or at least, the energy drink brand invites the top men鈥攁 woman has never ridden at Rampage, and this year will be no exception.

On Wednesday, September 13, Red Bull announced roster for the 2023 competition, which is set to take place on Friday, October 13. The lack of women participants聽was a disappointing reveal for women鈥檚 freeriding fans. Earlier this year Red Bull , a non-competitive women鈥檚 freeride event, after just three editions.

Rampage co-founder Todd Barber told 国产吃瓜黑料 in 2018 that, while women aren鈥檛 prohibited from competing, there simply hadn鈥檛 been a woman who can ride the Rampage terrain the way the men can. 鈥淚鈥檝e had other women want to compete,鈥 Barber said then. 鈥淏ut there are a lot of guys out there to choose from. It鈥檚 hard to say we鈥檒l give Casey [Brown] a shot when there have been so many guys knocking on the door for years. I鈥檓 not opposed to it. But it鈥檚 gonna be tough. The Rampage is not a proving ground.鈥

At this point, significantly expanding the field to accommodate women participants would be a challenge for organizers given the tight, one-day schedule. But the women riding jaw-dropping lines at Formation and other events鈥攁nd the fans who want to see them on the biggest stage in freeriding鈥攂elieve it鈥檚 time to make the program inclusive.

鈥淩ed Bull is all about pushing boundaries, and I don鈥檛 think anything more boundary-pushing could happen at Rampage than the first woman dropping in,鈥 said Alex Showerman, a Vermont-based mountain biker who has helped with course construction and content production for Formation and Rampage. 鈥淚t鈥檚 a no-brainer that women need to be there, and that that鈥檚 what is going to grow the sport of freeride.鈥 (Red Bull released a saying it was 鈥渆xploring with industry experts how we might develop a women鈥檚 category at Red Bull Rampage.鈥)

The lack of opportunities for women is most apparent at the top, but the problem persists throughout the broader mountain biking community. In the U.S., are women (compared to across sports), and have experienced sexism in their careers.

If the mountain-bike industry wants to elevate the level of women’s riding and expand the field, athletes need resources and visibility. Rampage could offer that, but the women can’t get their foot in the door without鈥攜ou guessed it鈥攁 bigger field and higher level of riding. The men’s lineup is stacked, which is a product of the visibility, sponsorships, prize money, and infrastructure that has existed for decades to help them push the boundaries of their sport.

鈥淲e want to push the sport and not only be equal with men, but progress it to the next level,鈥 said Chelsea Kimball, a professional rider who participated in Formation in 2021 and 2022. Kimball parks her van in Virgin, Utah, every winter to ride the iconic terrain, and hopes to someday ride in Rampage.

The push for women鈥檚 inclusion in freeride spaces has been ongoing for years, led by athletes like Casey Brown, who petitioned the Rampage selection committee for a spot in 2018. Formation was co-founded in 2019 by Rebecca Rusch and Katie Holden, two decorated mountain bikers. The event was organized to help women riders progress, rather than to crown a winner, offering the athletes “tools and resources” to “advance the women鈥檚 field of the sport,鈥 . It was a forum for incredible riding, but lacked the budget of Rampage.

鈥淲omen are hitting Rampage lines at Formation but they get, like, a high five, a sweatshirt, some cool Instagram reels and maybe a YouTube,鈥 said Showerman

Past editions of Red Bull Formation were held in the same region as Rampage, sometimes at the exact same venues. A quick perusal of footage from the event that women can ride the same lines as top male riders, even if they aren鈥檛 pulling the same stunts. (Which is not to say women aren鈥檛 pulling tricks on big stages鈥擟aroline Buchanan was the first woman to at MTB Worlds in 2021, and Robin Goomes at Formation in 2022).

Kimball doesn鈥檛 argue that she鈥檚 better than the male riders on this year鈥檚 roster, and doesn’t want women’s inclusion in Rampage to take opportunities away from the current competitors. 鈥淵eah, I’m not backflipping a 30-foot drop. That’s 100 percent true,鈥 she said, but also pointed out that many of the guys at the event have been riding their entire lives. Kimball, 32 didn鈥檛 get on a bike until she was in her twenties. 鈥淚 basically learned to jump in 2017 and I’m already hitting the same size of drops that they’re hitting,鈥 she said.

This year, Kimball is hosting an unofficial meetup for women riders in Virgin the week before preparations begin for Rampage. 鈥淚鈥檓 inviting pretty much every woman I meet who likes to jump. We’re going to be riding a bunch and building stuff, and filming it all and just kind of seeing what happens,鈥 said Kimball. Around 50 people are already signed up. 鈥淚t鈥檚 a big showing. There are a lot of people behind this, not just a few women at the top that want to push it. There are a lot more.鈥

 

This story has been updated to include Todd Barber’s full statement in 2018.

Lead Photo: Christian Pondella / Red Bull Content Pool

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