New Cures for the Common Injury
For most sports injuries, doctors still prescribe an old standby, RICE: rest, ice, compression, and elevation. 鈥淭hose things can be 颅useful if 颅applied correctly, but they鈥檝e become a catch颅all,鈥 says Mark Cucuzzella, M.D., professor of family medicine at West Virginia University and director of the Natural Running Center. 鈥淭here鈥檚 no training for sports injury in medical school, so care tends toward treating symptoms. The only way to heal is by 颅diagnosing what鈥檚 causing the symptoms, which is often about structural imbalance, muscular weakness, and improper form.鈥 While stressing that you should always consult a sports-medicine specialist, Cucuzzella recommends the following treatments for the most common maladies.
Patellafemoral Pain Syndrome, A.K.A. Runner’s Knee
Tibial Stress Syndrome, A.K.A. Shin Splints
Plantar Fasciitis
Iliotibial-Band Friction Syndrome
Achilles Tendinitis
A Sticky Solution
Patellafemoral Pain Syndrome
A.K.A. Runner’s Knee

What It Is: Chronic pain, usually below the kneecap, exacerbated by running, cycling, and climbing or descending hills.
Old Medicine: Cut back on mileage; wear a knee brace.
New Thinking: It鈥檚 rarely about the knee itself. 鈥淜nee pain 颅often stems from weak hips and feet,鈥 says Cucuzzella. Which is why a knee brace won鈥檛 help.
Latest Cure: Exercises that strengthen the feet and gluteus 颅medius 颅muscles. Single-leg work in particular helps bring your stance into alignment, so spend a few minutes several times a day balancing on one foot. As your strength progresses, move to single-leg squats.
Tibial Stress Syndrome
A.K.A. Shin Splints

What It Is: Tenderness and pain along the shins, usually from running shock. Untreated, shin splints can lead to stress fractures.
Old medicine: Stop running; take an anti-颅inflammatory like ibuprofen.
New Thinking: 鈥淐utting training curtails adaptation,鈥 Cucuzzella says, which means you鈥檒l be weaker when you start up again, and the pain will return.
Latest Cure: Retrain your gait. 鈥淩unners tend to get shin splints because of heel striking,鈥 he says. A professional trainer can help you develop a softer gait, but even switching to a level shoe and shortening your stride may help.
Plantar Fasciitis

What It Is: Irritation of the plantar 颅fascia, the connective tissue that supports the arch of the foot.
Old Medicine: Wear orthotics; get cortisone injections; in acute cases, surgery.
New Thinking: 鈥淭he root cause is weak feet and a lack of range of motion in the plantar fascia and ankle,鈥 Cucuzzella explains. 鈥淚ce, tape, and orthotics can alleviate the pain, but you have to strengthen the foot to fix this long-term.鈥
Latest Cure: Walk barefoot to help rebuild foot musculature. Heel-drop exercises (standing on a step on the ball of your foot and dropping your heel) and conditioning your big toe by repeatedly pressing it into the ground and releasing it will also help.
Iliotibial-Band Friction Syndrome

What It Is: Pain or stinging on the 颅outside of the knee, at the hip, or anywhere along the outside of the thigh, caused by the IT band rubbing over the bony 颅protrusion on the outside of the 颅femur.
Old Medicine: Stretch; use a foam roller to massage and relieve pressure points.
New Thinking: The root cause is poor alignment, which stems from weak hips and weak feet. 鈥淚 don鈥檛 prescribe stretching and rolling,鈥 says Cucuzzella. 鈥淚鈥檝e seen people rip their IT bands off the fibular head with overaggressive stretching.鈥 颅
Latest Cure: 颅Single-leg squats and one-leg step-ups will strengthen your gluteus medius to help you regain hip stability and alignment.
Achilles Tendinitis

What It Is: Sensitivity and tenderness along the Achilles tendon brought on by overuse and tightness in the heel cord.
Old Medicine: Stop exercising; ice the Achilles.
New Thinking: Though the name implies swelling, most cases are chronic, degenerative conditions with little inflammation. Says Cucuzzella: 鈥淵ou need to cultivate ankle 鈥榤ostability,鈥 which is a good balance of motion and 颅stability.鈥 颅
Latest Cure: Regain mobility in the Achilles tendon by walking barefoot and performing basic squats. Stand on the edge of a stair and drop the heel of your injured leg down, then elevate back up with your healthy leg.
A Sticky Solution

Kinesio-taping injured legs, ankles, and shoulders has been a physical-therapy 颅mainstay for years鈥攖he tape effectively dulls pain receptors and reduces inflammation by stimulating circulation, while the placement of the tape fosters a healthy range of motion by reinforcing the body. But the most effective adhesion patterns were so complex (think volleyball star Kerri Walsh in the 2008 Olympics) that the benefits were usually reserved for the pros. No more. SpiderTech鈥檚 new supports, or Spiders, come in 17 precut patterns to treat the most frequent athletic injuries, like sore knees, lower-back pain, and strained hamstrings. The Full Knee Spider helps with patella alignment and increases blood flow to calm inflammation鈥攑erfect during or after a hard mountain-bike ride or powder day. The Postural Spider fits across your upper back to improve posture and relieve neck fatigue while road riding. And the Lymphatic Spider can be placed on bruises, strains, and swelling to increase blood flow and improve drainage, speeding recovery. It鈥檚 like an ACE bandage, a medicated Band-Aid, and a physical therapist all in one. ($7; )