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A growler is a commitment to spend your beer money at the local brewery鈥攚hich is also likely within biking distance.
A growler is a commitment to spend your beer money at the local brewery鈥攚hich is also likely within biking distance. (Photo: stocktributor/iStock)

Why the Craft Beer Can Shortage Is Actually a Great Thing

Ditch the beer can, save the world (pretty much)

Published: 
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(Photo: stocktributor/iStock)

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Craft beer's 听and continued 听are a given at this point, but things aren't as perfect as they seem. For the past few years, what many in the industry call “”听has been brewing.

Beer enthusiasts are embracing the aluminum canfor a variety of reasons听(freshness-sealing and hiking-friendly qualities among them). Many craft breweries have responded by , which is a cheaper way to ship beerand听put听more product on shelves. But getting in on the can craze isn't easy.听Craft beer makes up such a small portion of business for听can manufacturers听that suppliers听have been unwilling to cut them听price breaks听as orders increase. Many now听require听brewers to order more cans at a time,听squeezing smaller听brewers out of the market.

The headlines 听last month. 鈥.鈥 鈥.鈥 鈥.鈥 You鈥檇 think it was the end of portable, local beer as we know it.

But there鈥檚 a simple alternative here, and it鈥檚 good for both the environment and the very brewers suffering from the shortage: stop using cans and start filling your growler. Why?

It鈥檚 the Most Energy-Efficient Beer Carrier

The aluminum industry likes to tout the fact that aluminum takes a relatively small amount of energy to recycle compared to glass, which has to be melted down to recycle. Beyond that, because it鈥檚 such a lightweight material, aluminum requires less fossil fuel to ship. But aluminum is incredibly energy intensive to process. Refining the mineral bauxite into aluminum for every ton produced. Glass, on the other hand, takes just 听per ton to produce.听

Between production and recycling, 鈥渁luminum and glass sort of balance out [in terms of environmental friendliness],鈥 says Arthur Gillett, co-founder and research director for , a company that rates the sustainability of different foods. If only you could rinse out glass and use it multiple times instead of sending it straight to the recycling bin… 鈥淭hen a glass growler becomes a no-brainer.鈥

Gillett says it鈥檚 impossible to know exactly how much energy you鈥檒l save by switching to a growler. It would depend on exactly how many times you reused your growler over its lifespan, whether your growler was made from glass, ceramic, or stainless steel, and how far away your closest brewery was. However, Gillett says there are few scenarios where refilling a growler wouldn鈥檛 be more energy efficient than buying cans or bottles.听

Drinking Locally Is an Economic Boost

Think of your growler as a commitment to spend beer money at your local brewery instead of the aisle of six-packs at the grocery store. It鈥檚 a smart investment, and not just because it takes packaging out of the price tag for you in the long run. When a small business鈥攍ike a craft brewery鈥攐pens, it usually hires a bookkeeper, an in-house marketing guru, and maybe even a human resources specialist. These are jobs that chain businesses outsource to a central office. A 听has found that a dollar spent at a local business generally creates three to five times the local economic return than one spent at a big corporation鈥攁 phenomenon known as the 鈥渕ultiplier effect.鈥 And it all starts with your weekly IPA habit.听

You Can Bike for Every Beer Run

According to the Brewer鈥檚 Association, the nonprofit advocacy group for craft brewers, the majority of Americans now听. And with听听than at any other time in American history, most of us have more than one nearby tap house to choose from. That means you have no good reason to start the car when your growler runs low.

You Can Check One Chemical Off Your Anxiety List

The vast majority of beer cans are lined with an epoxy that contains bisphenol A. If you spend any time around reusable water bottles, you know this as BPA. There鈥檚 debate whether the levels of BPA in cans could be enough to harm consumers, but the chemical is a known endocrine disrupter and has been banned from use in baby bottles. (Journalist Tom Philpott does a great job breaking down the reasons to be concerned about BPAs in your beer .)

All of this is not to say that you should never buy another six-pack of beer again. Variety is why so many of us fell in love with the craft movement, so limiting yourself to a single brewery seems ascetic. Plus, even though growlers allow you access to your favorite under-the-radar brews at home, you鈥檒l have to drink it faster鈥攇rowler beer generally lasts only a few days after opening. But it may be time to reframe can-ageddon as less of a pending disaster and more of a pending opportunity to drink locally while (sort of) saving the planet, 64 ounces at a time.听

Lead Photo: stocktributor/iStock

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