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Ambreen Tariq runs the @brownpeoplecamping Instagram account.
Ambreen Tariq runs the @brownpeoplecamping Instagram account. (Photo: Courtesy of Ambreen Tariq)

To Diversify the Outdoors, We Have to Think About Who We’re Excluding

Ambreen Tariq started the Instagram @brownpeoplecamping to get people to rethink what being outdoorsy means

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(Photo: Courtesy of Ambreen Tariq)

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You may have seen Ambreen Tariq鈥檚 selfies and peaceful tent shots in your feed, and you may have noticed that her account isn鈥檛 the usual outdoor-lifestyle Insta fare. The 33-year-old runs the听听account, which has gained听more than 2,000 followers since听she started posting听in August. Tariq, who lives in听D.C., uses the platform to听share听photos of her adventures, everywhere from Virginia鈥檚 Shenandoah National Park to New Mexico鈥檚 White Sands National Monument. But just as important for her are the captions: Tariq talks about how her identities鈥攁s a woman, a person of color, an immigrant, and a Muslim鈥攊nform her experience outdoors. We had a wide-ranging conversation with Tariq about why she created the account, how it鈥檚 been received, and why the outdoors community needs to be more welcoming towards newcomers or those who don't fit the traditional mold of the outdoorsy type.

On the Purpose of @brownpeoplecamping

鈥淢ore than asking people to feel a certain way, I believe you can add value just by sharing your experiences.Part of the success of the project is it鈥檚 just me鈥擨鈥檓 not trying to speak for or about anyone else.听I have complete control over how vulnerable and candid I want to be, and I听stand behind my experience. That allows people to react, support, question, and engage with me听directly.

鈥淵ou can鈥檛 just push people to believe in a concept, especially if they live in a place where they鈥檝e never met someone like me. In addition to saying diversity is important, I break it down on a personal level:听this is where I鈥檝e been, this is what I've seen or felt, and this is why I am who I am today. When people read that, they can relate, reflect on where they've been, and explore their own beliefs.听That give-and-take of life experiences has been very empowering for me.鈥

On the Overall Response

鈥淎fter my first post, things just started听growing organically, and the more I shared, the more engagement and support I received.听I was immediately getting tons of positive feedback from total strangers, people saying, 鈥業鈥檓 not an immigrant,鈥櫶齩r 鈥業鈥檓 not female,鈥 or 鈥業鈥檓 white, but I actually identify with this.鈥櫶齌here isn鈥檛 a happy ending to every story, like how camping with my family was听empowering for me during a time when I was bullied in school. As new immigrants, we had a tough transition, but being outdoors was a reprieve. That's not an easy story to tell, but it's true and it's complicated. I think my readers appreciate that and respond with their own complicated experiences.鈥

On Fitting in 国产吃瓜黑料

鈥淢y parents moved to Minnesota from India in 1991, when I was eight, to provide a better life for my sister and me. We moved around a lot鈥攁bout once every five听years.听

鈥淭o be completely honest, I often struggle with feeling like an outsider. Although I've spent most of my life in this country, I moved here at such a formative age that the immigrant experience and its social challenges have defined my worldview and a large part of my self-esteem鈥攅ven as an adult, at work and in the outdoors.听At a young age, you come into this new place, and everything you felt confident about or so much of what gave you a sense of stability is gone. Self-esteem for me is really connected to that idea of what is normative? What鈥檚 cool? What has high social value? As an outsider, you鈥檙e always thinking about that鈥攈ow can I replicate that?

鈥淲ith the outdoors, I鈥檇 just go into this routine.听I felt听like I had听to establish myself鈥斺榊eah, I鈥檓 a camper, I鈥檓 a hiker鈥欌攖hat other people don鈥檛 do as much because they don鈥檛 have to question their belonging in that space. Not only did I not have an authentic background doing activities in the outdoors, but my family didn鈥檛 do it, and I don鈥檛 have the legacy of being connected to a piece of land because we were always moving. I鈥檝e never lived in a place where I felt like I knew a park, a river, a forest well enough.鈥

On Feeling Judged in the Outdoors

鈥淢y husband and I had started camping after we got married, and mostly, we went car camping. I have bad knees because I used to fence and wore down the cartilage, and my husband is a PhD student, so he only has weekends free. Based on those limitations, we found an outdoors routine that was accessible for our lifestyle. But whenever we talked to people about it, we鈥檇 often hear negative comments about our outdoor听choices and activities: 鈥極h, you guys are cheating.鈥櫶楾hat鈥檚 not really camping.鈥櫶齈eople 听seem to espouse this extreme concept of what's truly outdoors, and hearing about it got tiring. I found myself adapting to that judgmental gaze by always starting off conversations with statements like, 鈥極h no, we鈥檙e not really outdoors people;听we're not real campers; we're not real hikers. We just go out and do things our own way.鈥櫶齅y confidence would immediately take a blow.

鈥淏ut you know, that鈥檚 not okay for someone to say. It鈥檚 not just a glib comment. It鈥檚 hurtful for people trying to build an outdoors听lifestyle or get into the outdoors for the first time. Telling people they鈥檙e not doing it right鈥擨鈥檓 not sure why that became acceptable, but I want to disrupt that behavior, that act of cutting people down for the compromises they make and the way they approach making outdoor听activities accessible. I am an outdoors person just as much as you or anybody else. Don鈥檛 tell other people how to experience the outdoors.听Celebrate and encourage them for trying to find their authentic place in the outdoors. If you鈥檙e being destructive to nature, I draw the line there. But other than that, you can be doing whatever you want, as long as you鈥檙e enjoying being outside.鈥

On the Lack of Representation in Outdoor Marketing and Media

鈥淭here are so many people who are shouting to be included and made to feel welcome in the outdoors. It鈥檚 something that鈥檚 truly frustrated me in the outdoors community鈥攖here鈥檚 an aesthetic of the way outdoor retailers advertise. Thin, usually light-skinned. It鈥檚 a very particular way of painting a community. It鈥檚 hard to see yourself in the outdoor community if you don鈥檛 physically see others like you, and you definitely aren鈥檛 seeing it in advertising.鈥

On the Backlash

鈥淎fter the National Park Foundation featured one of my photos on Facebook, I started seeing overtly racist things for the first time. The comments are rare, but they are definitely there. 鈥榃hy do we have to talk about race in the outdoors? Why do people of color have to raise the issue of being POC all the time? No one鈥檚 keeping you off the trails.听No one鈥檚 being racist on the trails. I am tired of these people making everything about race.鈥

鈥淭hat brings back up the self-esteem issues I have. But I push myself to not feel angry or resentful. I push myself to听remember this is our land too, and it's on us to educate folks about why lack of diversity is a problem and why solving that is critical for our country and the future of the environmental movement. There is a huge level of privilege to visiting our public lands in America. To take the time and money to go is a privilege, of course, but also to see it as an option in the first place. The more of us who can connect to it, the more we can protect it together.鈥

On What Diversity Means to听Her

鈥淚t鈥檚 more than just this simplistic concept of seeing more color on the trails. It鈥檚 about getting people out and embracing the outdoors as a lifestyle, in a way that acknowledges any limitations they face in life.听You have to talk about听low-income experiences, the immigrant experience, what it means for people to invest in gear, to balance it with work and life and family. You can鈥檛 just say 鈥榙iversify.鈥櫶齓ou have to听see what鈥檚 barring people from getting to the outdoors.鈥

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Lead Photo: Courtesy of Ambreen Tariq

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