GoPro made its name with wearable cameras, but that鈥檚 just part of CEO Nick Woodman鈥檚 grand vision: to grow the company into a multiplatform media behemoth.
In June, GoPro went public, raising $427 million and, despite analysts鈥 dour predictions, nearly doubling its share price to $49.90 in the first week. As part of its effort to expand beyond cameras, the company now sponsors athletes like Shaun White and events like the annual in Colorado (full disclosure: 国产吃瓜黑料 is a sponsor).
In other words, GoPro has borrowed from the playbook of another single-product business: Red Bull. White used to be a Red Bull athlete, and Woodman cites founder Dietrich Mateschitz as a business idol.
To further compete, says Paul Meeks, a tech-industry analyst at , the company will have to parlay the output from its ubiquitous cameras into TV and movie deals. Currently, you can watch GoPro videos on Xbox Live and Virgin America flights, but will immersing the world in sick POV footie be enough? We pitted the two companies against each other to predict who鈥檒l come out on top.
