Yesterday,
specialty outdoor e-tailer ܲԳ ,
an online retail showcase for artists, craftsmen, and up-and-coming brands
whose products “evolve the outdoor lifestyle.”
The
new site goes way beyond selling shirts, shoes, or wooden camping bowls. Each week, ɾ
profile one brand/artist. Treeline introduces the brand not just through its saleables, but with an interview with the head honchos to give shoppers the
behind-the-scenes scoop.
Fifteen years ago, two
ski bums started selling avy beacons online out of their garage. That
was the start of Backcountry.com. Jill
Layfield, Backcountry's CEO, said: “Treeline is an experiment for us, one
that comes straight from the heart of Backcountry.com, from our roots. We are a
specialty retailer deeply invested in the future of specialty retail. New
brands and product innovation are fundamental to the specialty retail
experience. With Treeline, we honor outdoor-focused entrepreneurs and provide a
showcase for innovation and creativity.”
This
week, check out on Treeline—purveyor of fine plaid shirts made for work
and play with animal prints on the inside cuffs.
—BԱ
Broudy