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Neihus painting the trail map for Gunstock, NH.
Neihus painting the trail map for Gunstock, NH. (Photo: Courtesy James Neihus)

The Man Behind Most of the Ski Maps in America

The ski trail map at your local mountain was probably painted by James Niehues. Now you can see his life's work in one beautiful book.

Published: 
Neihus painting the trail map for Gunstock, NH.
(Photo: Courtesy James Neihus)

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There鈥檚 good chance that any time you slide off the top of a chairlift, you鈥檒l be faced with听鈥檚 work. The 72-year-old Coloradan听has听hand-painted the maps used by听more than 200 ski resorts. But skiing鈥檚 most prolific artist says he stumbled into it by luck. In 1987, Niehues听had just moved to Denver from Grand Junction, Colorado. He had a couple of kids, and he was looking for work as a graphic designer after his work at an auto-parts manufacturer dried up. He reached out to local artist Bill Brown, who gave him a one-off job working on the trail map for Winter Park鈥檚 Mary Jane Mountain. Brown, who was the only resort-map artist at the time, was looking to retire, and he passed the ski-map mantle on to Niehues.

Aside from ideal timing, Niehues says he thinks he has an innate ability to see a whole mountain in one shot. We鈥檇 have to agree鈥攈is maps are incredibly accurate, down to the parking lots, but with a nostalgic wash of pastel color听that鈥檚 instantly recognizable.

Thanks to a 听campaign that runs until January 3 (and has far exceeded its goal), he听plans听to release a book this summer听showcasing听three decades鈥 worth of work. Niehues听told us about his book project, the mountains he鈥檚 always wanted to draw, why you can鈥檛 beat a hand-paintedtrail map, and how technology has changed his job for the better.

On His Process: 鈥淚 always fly over the mountain and photograph it. Today听I can go in deep on Google, but aerial photography gives me an idea of what it looks like听that I can quote from.听Then the first step is to go into a small pencil sketch.If it鈥檚 a complicated mountain, and I see different ways to illustrate it, I鈥檒l send different thumbnails to clients. Then I鈥檒l go into a comprehensive sketch that will be as big as the map. Once it鈥檚听approved, I鈥檒l project the image onto my painting surface, trace every detail, and then airbrush. I start with the sky and work from the top down filling in details.鈥

On the Details: 鈥淚t鈥檚 a puzzle to put together. I struggled early on听getting the back sides of mountains right. I鈥檓 constantly trying to get all the flow linescorrect and running down the page. Resorts know what they want and need, but sometimes they want to show their mountain bigger than it is. My job is to bring听it back to reality.听My favorite mountains are the ones where I can paint cliffs or rugged peaks and the mountains beyond. But I really like to do the mountains in New Zealand,because there are no trees there.鈥

On Skiing: 鈥淚 learned in ski in Europe when I was in the Army. A couple of us guys took leave and went to down to Switzerland. Mine听was the fastest time down, so I thought I was pretty good. When I tried to ski again at Powderhorn, outside Grand Junction,听after I came back in 1969, I听walked off the mountain because I couldn鈥檛 turn. On the job, I became an intermediate skier. It鈥檚 important, because I understand what other skiers go through in navigating the mountain.鈥

On the History of Ski Maps: 鈥淭here are artists that have drawn a few maps, but there are really only two others who have done what I do. In the 1970s, Hal Shelton pioneered it here in the States. He was the first to paint trail maps, and听he did it with an airbrush, because you can create subtle surfaces and lots of backlight. Bill Brown did it in the eighties, and then I took over for him. In the late nineties,听everyone was looking at new technology because they thought computers could do a better job of mapping, but a lot of them have come back to my style. Now听with the internet, it鈥檚 so important to have a good image. You鈥檝e got a mountain that鈥檚 beautiful and challenging, and you鈥檝e got to show that, and the computer images just aren鈥檛 as beautiful. This is one thing that is better done the way it was done 50 years ago.鈥

On Anthologizing: 鈥淲ay back in the mid-nineties听I started thinking that maybe I鈥檇 have enough illustrations for a book, so I started working book rights into my contract. Didn鈥檛 pursue it heavily, but听then I started realizing, I鈥檓 72 now, so it鈥檚 time to get it going.鈥

On Retirement: 鈥淚鈥檝e tried to retire, but then someone will call me and I鈥檝e always wanted to do their mountain, so I end up jumping back in. I鈥檓 doing a sketch of Mount Bachelor right now; they have 180 degrees of skiing, and I鈥檝e always wanted to do that. An artist named听, who is in Bozeman, Montana, is working as a prot茅g茅. He used to make maps with computers听but realized he couldn鈥檛 do it as well, so he went back to painting. There don鈥檛 seem to be any others who are jumping into it. It鈥檚 a small market. It was a small market for me.鈥

On Art: 鈥淚 think of the paintings as art instead of trail maps. In the early days, it was really about the map, but the values have shifted. Hal and Bill realized it was important to get the beauty听and to give people something they could look at and dream about. I think a computer-generated map is a reflection of the office鈥攊t鈥檚 rigid. A hand-painted map reflects the outdoors. You ski to get听into that environment.鈥

Lead Photo: Courtesy James Neihus

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