Global industrial manufacturer Milliken & Company has just announced that聽it has signed an agreement to acquire Polartec, LLC from Versa Capital Management.

Versa acquired the assets of the former Malden Mills in 2007 through the then 101-year-old textile manufacturer鈥檚 third reorganization. Working with management, the business was transformed, renaming the company Polartec, reorienting it toward a technology- and innovation-led growth strategy, and revamping the company鈥檚 leadership, operations, manufacturing footprint and customer relationships.

鈥淢illiken provides the perfect platform to ensure the continuation and acceleration of the success of the Polartec brand after years of complex and transformative business repositioning by CEO Gary Smith and his team,鈥� said Greg Segall, CEO of Versa and chairman of Polartec. 鈥淚t has been a great collaboration with Gary and all of Polartec鈥檚 valued employees, and we are proud of all that has been accomplished during Versa鈥檚 ownership鈥攏otably the feat of reviving an American textile icon and powerful global brand into an enterprise equipped to succeed in today鈥檚 highly competitive markets.

Smith said that Milliken is “the best possible 鈥榥atural owner鈥� of a brand with Polartec’s pedigree” and that he’s looking forward to the integration of the two companies.

The acquisition聽will be finalized this month.

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Located on the shores of its namesake lake, Whitefish, Montana, is known for its dramatic outdoor vistas. But in the charming resort town, The Toggery has become its own kind of destination.

Originally opened as Frank鈥檚 Shirt Shop in 1947 by Frank and Jessie Stephens, the store sold menswear鈥攕uits, shirts, ties, and the like鈥攖o the men of Whitefish. As the shop passed hands through a few generations of Stephens, it morphed and evolved to fit the needs of the growing community. After Frank Stephens passed away, his son Gary Stephens introduced women鈥檚 clothing and footwear. And the聽family tradition continued when Gary Stephens passed the shop to his son鈥攖he current owner鈥擳rek Stephens. When Trek Stephens took over and attended his first Outdoor Retailer in 2004, he again revamped the business.

鈥淣obody was buying the suits and ties or dressing up, so he was really intrigued with the outdoor world,” said his wife, Rene Stephens. “He changed it over and got rid of the more dress-wear and brought in the active lifestyle stuff.”

Tour The Toggery

Feminine pieces, like sweaters and magenta vests, soften the darker decor of antlers and wood and leather.

The Toggery carries both small and big-name brands.

Chacos is one of the major footwear brands at The Toggery.

Denim shorts can be outdoorsy too.

Leather fashion boots line the wall alongside classic hiking boots.

Fun prints add pops of color.

Want to dress like this? The Toggery offers fashion consulting before and after hours.

OR Meets LA Market

Now renamed The Toggery鈥攁 name derived from the 18th century slang term tog, meaning coat or outer garment鈥攖he Stephens brand it as an “outdoor lifestyle” shop. Still in the same location of the original Frank鈥檚 Shirt Shop, the store emits a down-to-earth, yet contemporary vibe all at the same time.

Weathered brick walls, rich hardwood floors, and naked lightbulbs strung across the ceiling create the backdrop for trendy clothing and accessories adorning the various racks and tables. Chic jumpsuits and sundresses are paired with the newest styles of Chaco, and flannels are complemented by stylish Bedstu boots.

To keep a pulse on both the outdoor and fashion aspects of the business, the Stephens attend both Outdoor Retailer and fashion trade shows, like Magic and LA Market. So you can just as easily find brands like Free People filling the racks as you can Marmot or K眉hl.

“We pride ourselves on offering well-known brands that serve a function but don鈥檛 sacrifice style,” according to the Products page on its website. “You鈥檒l find outfits, shoes, and accessories that will take you from the mountains to the barbecue!”

Rene Stephens, who co-owns The Toggery, says the design was intentional to differentiate themselves from other outdoor specialty retailers.

鈥淏eing a brick-and-mortar store in a resort town, you have to be different,” she said. “I don鈥檛 want people to walk in my store and think it looks like every other store.”

Styling for Any Occasion

But what鈥檚 a shopper to do when they sees waxed canvas and unfamiliar accessories next to their default purchase of plaid and jeans? The Stephens really shine in their commitment to fashion by offering free style consultations, ensuring customers don鈥檛 get lost in the process.

All a customer has to do is fill out a form (found on The Toggery鈥檚 website) detailing size and style preferences, and pick a time to come into the store before or after hours. Customers get the store to themselves, along with someone to help pick out clothes.

鈥淚t takes a lot of time to go through all the clothes,鈥� Rene Stephens said. 鈥淭here is such a diverse mix, [and this way] you can dial in what you鈥檙e looking for.鈥�

Through more than 70 years of retail experience, the Stephens have discovered that customers with unique body types really appreciate help finding gear and clothing that fits properly. The more descriptive the customer is about their wants and needs, the more targeted the consultation. 鈥淲e can capture the whole audience instead of pigeonholing people and saying you have to be a size two or eight to shop in this store,鈥� Rene Stephens said.

This #CoolShop has long been committed to the happiness of each individual customer, and their style consultations are just another way of making sure everyone can find gear that fits and functions for them personally.

鈥淏ecause that鈥檚 what everybody wants鈥攁 personal experience,” Rene Stephens said.

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