Brett Berk Archives - 国产吃瓜黑料 Online /byline/brett-berk/ Live Bravely Tue, 29 Nov 2022 23:14:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://cdn.outsideonline.com/wp-content/uploads/2021/07/favicon-194x194-1.png Brett Berk Archives - 国产吃瓜黑料 Online /byline/brett-berk/ 32 32 The EV6 Is Kia鈥檚 Entry into Electric Sporty Crossovers /outdoor-gear/cars-trucks/kia-ev6-gt-line/ Tue, 29 Nov 2022 17:50:00 +0000 /?p=2610194 The EV6 Is Kia鈥檚 Entry into Electric Sporty Crossovers

The new Kia EV feels roomy, looks stylish, and can go for 274 miles per charge

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The EV6 Is Kia鈥檚 Entry into Electric Sporty Crossovers

Whipping down a narrow, undulating, streamside gravel road in the all-electric Kia EV6, I hit a rate of speed high enough to make my boyfriend clutch the seat bolsters. This is typically the penultimate step before he suggests I slow down, which, given my job test driving scores of sporty cars every year, he does with some regularity. Yet despite maintaining velocity, and sending a rooster tail spray of dust and pebbles worthy of a rally racer, he never felt the need to importune. There鈥檚 a reason for this, and it鈥檚 one that makes the Kia EV6鈥攑articularly the high-end $57,410 all-wheel-drive GT-Line I was driving鈥攁n excellent 鈥.鈥

This is mostly due to the fact that the EV6, like most electric vehicles, carries its motivational force way down in its body. Its motors, one driving the front wheels and one driving the rear, are on the axles, lower than a traditional gasoline-powered engine, whilst outputting a perky 320 HP and an even healthier 446 pound per foot of torque. And its power source鈥攁 77.4 kWh battery, weighing 816 pounds, or about 20 percent of the vehicle鈥檚 total mass鈥攊s in the floor. All of this lowers the car鈥檚 center of gravity considerably over similar soft roaders like the Subaru Crosstrek or my own personal vehicle, the .

(Photo: Kia)

This makes the EV6 feel more planted and stable at speed, even if that rapidity is building on an unpaved serpentine, seeking the quickest line over a one-lane bridge.

The EV6 is Kia鈥檚 entry into the sporty, battery-operated crossover market, and shares its general scale, profile, and cost with EVs like the Audi A4 e-tron Sportback, Volkswagen iD4, and Ford Mustang Mach-E, though its overall height is lower than any of those, giving it a swoopier profile. It also packs in more features for the money. In this, it鈥檚 most akin to its cousin, the Hyundai Ioniq5鈥 of the current crop鈥攚ith which it shares its underpinnings. (Kia, Genesis, and Hyundai belong to the same Korean industrial colossus.) The EV6 has a couple inches less ground clearance than gas-powered competitors like a Subaru Crosstrek, more akin to the 7 inches of my Golf Alltrack. I would be nervous on craggy or deeply rutted forest trails, but I wouldn鈥檛 necessarily avoid them entirely, and with the proper winter tires coupled with the all-wheel-drive, traversing some fresh powder shouldn鈥檛 be a problem.

The Ioniq5 has a more cut muscularity than the brawny EV6, which appears bulbous and swole. But with a slightly shorter wheelbase, and sharper suspension tuning, the Kia feels a titch sportier. Though both accelerate from 0 to 60 MPH in a speedy 4.5 seconds, accompanied by piped-in soundtracks reminiscent of an eighties video game, the Kia holds the road with more aplomb and intent. It also sports an advantage in total range, providing 274 miles on a charge versus 256. But while it shares the same prodigious passenger volume as its stablemate鈥攆ront and rear seats provide limousine-like legroom鈥攁nd is a bit longer overall, its rounded and steeply raked rear end means it concedes some cargo capacity.

Sadly, even when relinquishing control to Apple CarPlay, which mirrored my phone on the central touch-screen display, I struggled with the Kia鈥檚 infotainment system. A narrow, dual-function dash display sports a row of small virtual haptic switches that toggle between basic functions鈥攍ike audio and navigation鈥攁nd heater and air conditioning inputs. But moving between the two requires the push of a tiny arrow button. While the display can be set to default to one or the other function, regular access to both while driving is actually necessary, so finding and dealing with either requires taking one鈥檚 eyes off the road for a frustratingly dangerous amount of time. The whole thing was unintuitive: I had to text a Kia rep to figure out how to access the volume knob.

In addition, the center console between the front seats, where one鈥檚 hand rests naturally when poking the display, hosts an additional row of touch-sensitive buttons that activate the seat and steering wheel heaters and seat coolers. While these are welcome features at this price-point, I triggered them accidentally every time I made an adjustment. Being surprised by either when the external temperature doesn鈥檛 warrant their activation is as startling as spilling a hot or cold drink in one鈥檚 lap. These may seem like tiny details, but it’s annoyances like this that can make someone fall out of love with a car.

(Photo: Kia)

For those who enjoy or demand slightly less spirited driving, less grip, and more range, the EV6 is also available in cheaper single motor versions that extend a charge to around 310 miles. For those who want to pay less, a smaller 58 kWh battery is available in the base, rear-wheel-drive car. This costs just over $40,000, provides 167 HP, and will allow the car to travel 232 miles on a charge. And for those with a more leaden foot, a high-performance all-wheel-drive model will soon be available. Priced under $70,000, it will provide Porsche-like acceleration, screaming from 0 to 60 in just over three seconds. However, range suffers, falling to around 200 miles, as the battery pack depletes more quickly when powering more potent motors.

Fortunately, the EV6 comes equipped with ultra-fast DC charging, which allows power-ups at rates of up to 800 V, tempos typically found on EVs like the Porsche Taycan and Lucid Air, that cost twice or thrice as much. Kia claims that the EV6 can advance from 10 to 80 percent of battery capacity in around 18 minutes. Of course, this requires finding a 350-kWh fast charger that actually works, and charges at the posted rate.

This is akin to finding a Minotaur in a maze. The chargers closest to my house, in rural upstate New York, run at three kWh. The closest 350 is 75 miles away, precluding a trip just for juice. Instead, I worked at a friend鈥檚 office whose parking lot sports a slow charger, and managed to fill up there, though it took two sessions more than 12 hours. If I had an EV of my own, I鈥檇 have a home charger, and this wouldn鈥檛 be an issue, except on big trips. But that鈥檚 another story.

Still, for a practical, stylish, comfortable, quick, relatively affordable electric vehicle, the EV6 stands out among competitors. Even my boyfriend agreed. By the end of our week with it, he still hadn鈥檛 told me to 鈥渟low down.鈥 In fact, he even once said, 鈥淚 like this car,鈥 a high compliment from someone conditioned to vehicular speed torture.

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The Outdoors Is Having an Automotive Moment /outdoor-gear/cars-trucks/outdoors-automotive-advertising/ Thu, 19 Aug 2021 10:15:12 +0000 /?p=2524938 The Outdoors Is Having an Automotive Moment

More people are buying vehicles that allow them to visit national parks, car-camp, and get farther into the backcountry. But what does that mean for the future of the outdoor industry and the planet?

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The Outdoors Is Having an Automotive Moment

A Land Rover drives through the wilderness. Beside it, trees tower above a packed dirt path. A straight couple with two kids sit inside, in splendorous isolation, as callouts appear and fade: Improved performance. Enhanced second row seat comfort. Intuitive infotainment. And then a midscreen chyron appears, surrounded by animated oxygen molecules flowing from the vents: Cabin air ionization. It鈥檚聽a聽telling proclamation as Americans聽begin to resume somewhat regular life 20 months after the arrival of COVID-19.

鈥淕oing into the pandemic, the narrative was very strong around shared mobility. But coming out of the pandemic, it was very clear that private-car ownership is back at the top of consumers鈥 agenda, because a car becomes a part of your cocoon,鈥 says Rich Agnew, global brand communications director for Land Rover.

Unlike a house during lockdown, a vehicular cocoon is mobile, and it has a destination鈥攁way. So carmakers are capitalizing on our desires to get there. 鈥淲e have a campaign running at the moment, which is Outspiration,鈥 says Agnew. 鈥淲e鈥檙e on a mission to reconnect the nation with the great outdoors.鈥

Land Rover is not alone. Brands across the economic spectrum have enhanced聽the role of the outdoors in their consumer messaging over the past year and a half, showing individuals and family units that are using their vehicles to get away from it all鈥攖he聽enclosed spaces, crowds, and urban density.

This isn鈥檛 exactly a new message. The desire to be immersed in, or conquerors of, the land鈥攁nd freed from citified confines鈥攊s foundational to the American mythos. It is entrenched in the racist and colonialist notion of Manifest Destiny, in the reverential landscape paintings of Frederic Church, and in our ostensible handbook, the Holy Scriptures.

The most recent spate of consumer messaging does more than simply capitalize on our fantasy to separate ourselves from other humans and our innate misery. It reflects a shift in consumer behavior.

Automotive brands have been capitalizing on this notion since the inception of the car. The song 鈥淚n My Merry Oldsmobile,鈥 from 1905, tells the story of a couple who go for a ride in the country and fall in love, and it was used for decades as an ad. In the 1920s, camping in cars in the great outdoors became such a national fad that ads for the pastime proliferated in newspapers鈥攅ven Thomas Edison, Henry Ford, and President Warren Harding went 鈥鈥 together. (Car camps took a turn during the Depression and became Hoovervilles鈥攙illages where the despondent lived in their vehicles.) The first ads for Land Rover, in the late 1940s, read 鈥鈥 and showed the truck driving over an ocean, on a globe. The modern luxury SUV, the Jeep Grand Wagoneer鈥攚ith its rectilinear styling, leather interior, iconic fake-wood paneling, and power windows, seats, and locks鈥攚as introduced in the 1980s and ended up being the most appealing regular production vehicle to Americans with the highest household income. Automakers noted the trend. Predicated on cheap gas, a blind reverse mortgaging of the planet鈥檚 health, and a bunker ideology, these vehicles grew鈥攁nd grew in popularity. Today more than three-quarters of new vehicles sold in America are trucks, vans, and SUVs.聽

Communications professor Shane Gunster, in his 2004 Ethics and the Environment聽journal article 鈥,鈥 presciently labeled commercial images of the outdoors in automotive advertising as 鈥渃ommon signifiers of utopia, tirelessly making the case that a certain commodity or brand will enable an escape from the malaise and drudgery of urban existence.鈥 Yet the most recent spate of consumer messaging does more than simply capitalize on our fantasy to separate ourselves from other humans and our innate misery. It reflects a shift in consumer behavior.

According to Alexander Edwards, president of the automotive-research and consulting firm Strategic Vision, this shift has been quite profound. 鈥淧re-pandemic, people were using their vehicles mainly to perform tasks like commuting, chauffeuring their kids, and running errands,鈥 Edwards says. 鈥淏ut deep into the pandemic, and after, they are significantly more likely to have increased behavior in four key areas, including going on vacation, carrying large items like bikes or kayaks, going off-road in dirt and gravel, or going off-road in rocks and sand.鈥

Edwards notes that the increases in usage are between 5 percent and 8 percent, specifying that, in an annual new-vehicle market of 17 million cars, 鈥渆ven a 1 percent increase is huge. There are literally hundreds of thousands of people who are doing these activities more often.鈥

Sales of electric vehicles hit record highs in the first quarter of 2021. Purchases of pure electric vehicles increased by nearly 45 percent over 2020, and those of hybrids more than doubled.

Those of us who use the trails regularly have noticed this shift, and not always pleasurably, as parking lots and garbage cans overflow and etiquette diminishes. Automakers with an outdoorsy fan base have found creative ways to assist with these issues鈥攁nd alert consumers to their efforts. Subaru used the pandemic to that it is the largest corporate donor to the National Parks Foundation and was working with the parks to help reduce the amount of trash and make them zero-landfill destinations.

Subaru also recognizes that its consumers want to get away from these invading hordes. 鈥淲ith the parks being so crowded, our owners are going to go a little further out, because they鈥檙e probably more comfortable outdoors than the new arrivals,鈥 says Nicole Riedel, the brand鈥檚 carline planning manager. 鈥淪o we had to get a vehicle to them that can get them there.鈥

The brand鈥檚 solution was the creation of an all-new model, the Outback Wilderness. (Ad line: 鈥The need for adventure lives within all of us. But for some, the need is much greater.鈥) Equipped with a jacked-up suspension, stouter tires, modified front and rear overhangs, and an enhanced all-wheel-drive system, it鈥檚 a factory-built overlanding vehicle, with full-warranty coverage.

Automakers do not see these pandemic-influenced shifts as temporary. 鈥淩econnecting with their families and with the outdoors is valuable for mental health, for resilience to get through every day, not just in the pandemic,鈥 says Agnew. 鈥淚 think that鈥檚 a good correction in society. We predict that won鈥檛 go anywhere in the short term.鈥

Subaru concurs. So much so that it鈥檚 expanding its Wilderness into a full family of vehicles. 鈥淎s the customer moves more to the millennial and Gen Z, they鈥檙e looking for authentic experiences. They don鈥檛 want fussy fancy meals or hotels, they want to get out and do things themselves,鈥 Riedel says. 鈥淎nd with mental wellness joining physical as part of a wellness package, the outdoors ticks two boxes. We think it鈥檚 definitely something that is going to become a bigger and bigger part of people鈥檚 lives.鈥

Yet all of this masks larger, darker issues occupying our collective dreams and destinies.

But isn鈥檛 there some hypocrisy to utilizing the outdoors to promote a purchase that is, in many ways, responsible for the destruction of the planet? (翱耻迟蝉颈诲别听has enthusiastically reviewed many such vehicles and partnered with these companies on advertising deals.) Carmakers have noted their moves toward electrification, their commitments to sustainability during the manufacturing process, and their general insistence on beneficent environmental stewardship. Some of this is clearly marketing lip service, and far greater regulatory efforts are needed to help , and place checks on a slow-moving industry that contributes heavily to climate change.

Interestingly, engagement with the outdoors is affecting consumers鈥 automotive attitudes in other significant ways. 鈥淲ith the pandemic, and this reawakening, people have been even more likely to look at electric vehicles and hybrids,鈥 says Edwards. 鈥淣ot because of saving gas money鈥攖hat wasn鈥檛 on their mind at all鈥攂ut to be globally conscious and mindful of the world around them.鈥

Again, this has translated to direct action. Sales of electric vehicles hit聽 in the first quarter of 2021. Purchases of pure electric vehicles increased by nearly 45 percent over 2020, and those of hybrids more than doubled. This is an important trend, as it takes numerous considerations for people to shift to more environmentally friendly, battery-powered vehicles. 鈥淚n the pandemic, and since, people who looked at hybrids and EVs five or six years ago and dismissed them decided maybe it鈥檚 time to look at them again,鈥 says Edwards. 鈥淭hat was the starting point, in March to May of 2020, as reporting on great environmental changes around the world took on greater importance, and people were attending to it, in part because they were not traveling.鈥

Automakers will continue to roll out dozens of new electric-powered vehicles over the next year or so. And one of the key areas of focus is creating EVs in market segments where consumers are already shopping: trucks and SUVs. This kind of paradigm shift will be necessary鈥攑erhaps more necessary than consumers are able to change鈥攖o help overcome the global environmental issues we face. But this change in our understanding will also require confronting darker issues occupying our collective dreams and destinies.

鈥淲hen most people think about the future, they come up with images of a post-apocalyptic world,鈥 says Richard Louv, bestselling author of , , and Our Wild Calling. 鈥And one of the questions I ask is, What happens to a culture when those are the only images it can easily conjure of the future? You know the saying, 鈥楤e careful what you wish for, it might come true鈥? Be careful what you imagine, it might come true.鈥

Louv posits that we need to conceptualize a new way of envisioning our fate, and our place in it, which he calls imaginative hope. 鈥淲e have to start to come up with images of a new future. A beautiful future. Not just a sustainable future,鈥 he says. 鈥淭his is going to take a real effort.鈥

Images of electric cars rolling silently through vibrant, sustainably powered greenbelt cities might represent just this and take the place of automakers鈥 alfresco fantasies. Whether the cars鈥 windows are open or closed remains to be seen.

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