Right on cue for Earth Day, unveiled its most recyclable ski to date: The Essential, a versatile carving ski made with the fewest鈥攁nd the most amount of fully recyclable鈥攎aterials possible.

The 69mm-waisted Essential ski is made primarily out of aluminum (35 percent), wood (35 percent), and steel (7 percent), and 62 percent of the raw materials used are either recycled or certified 鈥渘atural and bio-sourced.鈥� The ski also features a simple topsheet which uses no solvents or water, and was produced in Rossignol鈥檚 factory in Sallanche, France, which uses renewable energy.

鈥淚mproving end-of-life management for a product means better design right from the start,鈥� said David Bouvier, senior marketing director for Rossignol鈥檚 mountain sports group. 鈥淚n comparison with a conventional ski with a current average recyclability rate of just 10 percent, we鈥檙e excited to announce that over 75 percent of the Essential ski can be recycled. By 2028, our aim is to have one-third of our ski collection developed through this same approach and ethos.鈥�

It鈥檚 not perfect鈥攖he Essential still incorporates 12 percent plastic and 5 percent fine wood, which are not sustainable materials鈥� but according to Nick Castagnoli, Rossignol鈥檚 brand marketing director for North America, it鈥檚 exciting progress.

鈥淪ome want to throw darts and accuse organizations of greenwashing when they try anything like this, but unfortunately, there鈥檚 no magic switch here,鈥� says Castagnoli. 鈥淲e have to be focused on making progress over perfection. This is a step in the right direction. It鈥檚 not necessarily something you can do overnight. You have to have proof of concept. Now we know that we can do it.鈥�

According to Rossignol, the Essential is not just a recyclable ski or a novelty item, but a true performance ski worthy of the 115-year-old brand name and reputation. 鈥淲e had to be sure that we were contributing to a more circular, eco-conscious economy and also building an all-mountain ski that performs,鈥� said Castagnoli. The narrow-waisted shape uses fewer materials, but it also lends itself to a balanced, carvy, on-piste ski.

For Rossignol, the Essential is a big leap forward for the brand in terms of sustainability, but also just the beginning.

Celebrating its 115-year anniversary in 2022, Rossignol is touting its commitment to more sustainable product development, eco-conscious design, product life-cycle, and recycling solutions. It began this effort in 2020 by formally launching its : a wide-reaching Corporate Social Responsibility (CSR) initiative with targets to reduce the company鈥檚 carbon footprint by 30 percent by 2030, and its industrial waste by 40 percent by 2025.

Rossignol鈥檚 owned factories are already powered on renewable energy, and all of the group鈥檚 manufacturing facilities will be operating on renewable energy by January 2023. But producing things with renewable energy matters little if the things you are producing are still harmful to the environment.

So the company plans to carry its strategy of simplicity and recyclability across its other product collections currently in development, including ski boots, technical equipment, and apparel. It will also heavily lean into recycling. To address the recycling challenges of winter sports equipment, which are often made with toxic and/or difficult to recycle materials,聽Rossignol Group entered a partnership with , a leading player in recycling and related manufacturing processes. MTB recently developed a new water-free process for improved recycling of conventional modern ski constructions, including grinding without the use of water and improved sorting and separating technology.

These improvements within the recycling process were developed alongside the Essential ski to maximize the goal of 鈥渃ontributing to a circular economy and product life cycle,鈥� according to Rossignol. Recycled materials can then be repurposed across automotive, garden, or construction industries, and in the future, within new Rossignol Group products. MTB also says it is launching Recycling Box in 2023: an innovative new tool enabling improved recycling of modern conventional ski, boot, and pole constructions.

鈥淚n the realm of ski hardgoods, this is not an easy task,鈥� said Castagnoli. These are not traditionally easy materials to recycle and reuse. It requires almost a completely new business model and design processes from the start. And when the ski reaches end of life, it鈥檚 not that simple. It鈥檚 how, what, who. And also, what incentivizes a customer to turn that ski in? It鈥檚 a bit of a new frontier on a lot of different levels.鈥�

For skiers, the answer to the incentive question should be pretty obvious.

鈥淎s mountain people, we live and breathe this stuff every day,鈥� Castagnoli said. 鈥淔rom both a personal and business standpoint, we鈥檙e really on the front lines of seeing the impacts of climate change. Trying to move the needle in the right direction is a substantial task, and this is another step we鈥檙e making in that direction.鈥�

Rossignol鈥檚 Essential ski will be available in limited quantities at select retailers come fall 2022. Sign up 聽to be notified of when and where you鈥檒l be able to find this ski in the fall.

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