The Seattle-based gear retailer Evo is expanding its growing travel business with a loyalty-points program, the company announced today. Customers can now earn points through a free-to-join , and use them for purchasing gear or booking adventure trips with the retailer.
鈥淲e鈥檝e been building an entire ecosystem designed for the adventure-minded who love to get outside,鈥 Rebecca Heard, Evo鈥檚 chief marketing officer, told 国产吃瓜黑料. 鈥淲e want to reward customers who shop, stay, or travel with us, and in doing so, we want to encourage more loyalty to Evo.鈥
Customers will be able to use membership points to book stays at Evo鈥檚 growing collection of properties, including the new in Salt Lake City, the Journeyman Lodge in Whistler, and Campus Tahoe City, a new property expected to open soon in North Lake Tahoe. Customers will also be able to use points to support Evo鈥檚 charitable arm, through which the company plans to commit a 鈥$10 million investment in community organizations over the next ten years.鈥
The loyalty program rewards members through gear and travel purchases made online at evo.com and at the retailer鈥檚 seven U.S. retail locations. One dollar earns customers one point, and new members receive a 20 percent discount code for most full-priced items. Points are also awarded for birthdays and social media postings.
Evo Membership benefits will be broken out into three levels based on dollars spent鈥揋reen, Blue, and Black鈥搘ith benefits increasing for each category, Evo said. The more customers spend, the more benefits they unlock, include discounts on gear services and rentals, exclusive member-only events, and with the company, which offers itineraries throughout North and South America, Europe, and Japan.
Membership points only remain active if there is activity on the member account within a calendar year
鈥淚t鈥檚 so exciting that now our customers, by doing what they love, can turn a new ski or snowboard purchase into helping fund backcountry laps in Whistler or Japan, or a new mountain bike,鈥 said Bryce Phillips, founder and CEO of the company.