A seismic shift is underway at Vista Outdoor Inc., the Anoka, Minnesota-based parent company of 39 renowned outdoor and sporting product brands. On May 5, the multibillion-dollar corporation announced it would separate into two independent, publicly traded companies鈥擮utdoor Products and Sporting Products, each of which will operate under new names and stock tickers beginning in 2023.
In the coming months, Vista Outdoor will provide more details on what this move will entail, but in the meantime, it鈥檚 business as usual for the company鈥檚 brands鈥攁nd 鈥渂usiness as usual鈥 this time of year means trade show season and displaying the latest gear from those brands鈥 award-winning production and design teams.
From the recent Grassroots Connect, Outdoor Retailer Summer market, and OutDoor by ISPO to next month鈥檚 Big Gear Show, there鈥檚 no shortage of chances to see the amazing outdoor apparel and equipment making the rounds on this summer鈥檚 trade show circuit.
But for members of the outdoor trade world who haven鈥檛 gotten the chance to admire the latest offerings from Vista Outdoor鈥檚 portfolio of iconic outdoor brands鈥攐r who have but want to learn more鈥攈ere鈥檚 the rundown on the hottest gear from Bell, CamelBak, Camp Chef, Giro, QuietKat, and Stone Glacier:
Bell Helmets in April announced its all-new XR Spherical helmet, a gravel-focused cycling helmet that offers unmatched protection to riders by using a new outer shell shape and spherical technology, powered by the Mips庐 ball-and-socket design, to redirect rotational impact forces. This do-it-all helmet blends the ventilation of a road helmet with the deep coverage of a mountain bike helmet. .
CamelBak, the global leader in award-winning personal hydration products, recently added three new products to its Horizon Drinkware collection鈥攖he Can Cooler (three sizes), Straw Tumbler (two sizes), and Tall Mug (one size). The newly released products complement CamelBak鈥檚 already robust line of Horizon Drinkware and give consumers added options for enjoying their favorite beverages with the quality features CamelBak is known for, including 18/8 stainless steel, non-slip silicone pads on the base, and a powder-coat finish. .
Camp Chef, long renowned for industry-leading innovation, has brought another groundbreaking grill to the market. The Apex Grill, now available, combines the best of the ever-popular wood pellet grill with the time-tested option of using propane to get the job done quickly. In one unit, and in a single chamber, a griller will be able to switch fuel sources with a press of a button. So whether it鈥檚 a quick cook of grilled chicken or a well-earned smoke ring on a brisket, it will be grilling like never before. .
Giro Sport Design, the cycling world鈥檚 design leader, has announced the release of Insurgent Spherical, a bike helmet built to deliver the protection that top riders demand as they redefine what is possible in progressive mountain biking. Built around the advanced protection of Spherical Technology鈩 powered by Mips庐, the Insurgent has been designed for optimum ventilation, comfort, and performance. .
QuietKat Electric Bikes, the leader in off-road electric bikes, announced at the Easter Jeep Safari the addition of the Jeep庐 eBike Rubicon model, featuring a 21ah battery, which provides an additional 45 percent more range than the brand鈥檚 original Jeep eBike. Premium components include an inverted suspension fork, wide-range gearing, and 6鈥 of suspension travel both front and rear. The fat 4.8鈥 tires and powerful electric motor can conquer the steepest and most rugged terrain. .
Stone Glacier, the newest brand in Vista Outdoor鈥檚 expansive portfolio, is proud to tout the Chilkoot 32潞 quilt, a sleep system that鈥檚 highly packable, lightweight, and designed for early-to mid-season backcountry hunts. With a focus on warmth-to-weight ratio, the Chilkoot 32掳 quilt utilizes industry-leading materials to achieve an overall weight and temperature rating that is second to none. When space, weight, and warmth are critical, the Chilkoot 32潞 should be in your hunting pack. .
Drop us an email to learn more about Vista Outdoor and our brands. And look for deeper dives on big changes happening at the company鈥攖he upcoming separation and new M&A announcements鈥攑lus updated brand news in future installments of 国产吃瓜黑料 Business Journal鈥檚 Partnership Program. Media Contact: Eric Smith: 901-573-9156, media.relations@vistaoutdoor.com
About Vista Outdoor Inc.
Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. For news and information, visit our website at .