Number crunching and industry analysis of the pandemic-driven 鈥榞et outside鈥 effect will probably continue for years to come, but it doesn鈥檛 take a data scientist to observe firsthand the immediate impact that getting outdoors, together, is having on people. As brands try new things in an effort to get more people into their definition of the 鈥渨ild鈥濃攚hether in the heart of Manhattan or the backcountry鈥攁nd PR vets happily reunite with clients and media face to face, it鈥檚 clear that a passion for being active is best ignited when we鈥檙e getting outdoors together.
Our consumer lifestyle and sports team here at Finn Partners saw it firsthand as we worked with brand ambassador to bring media and fans together for a run across the Brooklyn Bridge鈥攑utting Darn Tough鈥檚 merino-wool, running socks to the test鈥攍ive in person. It鈥檚 been a while since we鈥檝e seen New Yorkers that amped to run in a pack. The sense of community and belonging was palpable as Valerio led the charge over the East River.
In-person events like this are also proving you don鈥檛 have to summit Everest, or undertake similarly extreme challenges, to be considered outdoorsy. Plenty of people embrace the outdoor lifestyle in their own ways鈥攆rom Midwesterners meeting the challenge of mid-snowstorm dog walks to coastal city-dwellers who log their hiking miles in local parks. We鈥檙e excited to see our own clients and other brands across the industry not only embrace these 鈥渘ew鈥 outdoor consumers, but actively work to create welcoming opportunities for them to participate.
But enough from us. Let鈥檚 hear it straight from them.
Chris Harges, 听Director of Brand
鈥淕one are the days of marketing your outdoor products for only the world鈥檚 highest peaks. We are speaking to consumers who enjoy the outdoors at a variety of skill and interest levels. We aren鈥檛 talking to an exclusive club, but rather many different communities. And we鈥檙e encouraging others to join us in democratizing the outdoor industry.鈥
Todd King, 听VP of Marketing and Communications
鈥淥ur newly announced partnership with is just one way we are working to get more people experiencing and loving the outdoors. With the Unity Blaze symbol incorporated in all of our 1,000-plus ready-to-go campsites across the U.S., we鈥檙e proudly promoting inclusivity in the outdoors and beyond. All are welcome. We are inviting everyone to have a comfortable and fun outdoor experience.鈥
Missy Farren, Managing Partner of P谤补肠迟颈肠别听
鈥淓ven our adventure tourism and destination clients are seeing the positive impact of people uniting in the outdoors. Offering opportunities to experience an active adventure as a part of a group not only draws new consumers in, but also creates a great vibe when people feel they are a part of a new tribe. We know time outside heals, invigorates, and unites, and we鈥檙e seeing that play out across our outdoor, , tourism, and 听肠濒颈别苍迟蝉.鈥听
Founded in 2011 on the core principles of innovation and collaborative partnership, Finn Partners has become one of the fastest growing independent public relations agencies in the world. With more than 1,300 professionals across 33 offices, Finn provides clients with global access and capabilities in the Americas, Europe, and Asia. Finn Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world.
Headquartered in New York, Finn has offices in Atlanta, Bangalore, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Guam, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Vancouver, and Washington D.C.
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