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A highly successful Kickstarter campaign catapulted the Thames Baths project in London into global consciousness.
A highly successful Kickstarter campaign catapulted the Thames Baths project in London into global consciousness. (Photo: Courtesy of Thames Baths)

Why Urban Swimming Pools Are Raising Millions on Kickstarter

Inside the revolution to reclaim city waterways for recreation

Published: 
A highly successful Kickstarter campaign catapulted the Thames Baths project in London into global consciousness.
(Photo: Courtesy of Thames Baths)

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British architect Chris Romer-lee was on holiday in Zurich in 2013 when he had an epiphany. Or, rather, a pang of envy. 鈥淚 couldn鈥檛 believe you could ,聽which is right in the middle of the city center,鈥 Romer-lee says. 鈥淭here鈥檚 a whole series of public baths on the edge of the lake, and then you just enter the lake. It鈥檚 like a natural swimming pool.鈥

Not long after that trip, UK nonprofit the and London鈥檚 Royal Academy of Arts organized soliciting visions for the future of the Thames River in London. Romer-lee and his partners at his firm knew exactly what to do.听鈥淲e presented a utopian vision of swimming in the Thames,鈥 he says. The idea鈥攆or floating pools of natural Thames water鈥攚as one of five selected to present to a panel of advisors and to the public. 鈥淭hat led to ,聽which was a spectacular success.鈥澛

Dubbed the Lido and launched on April 22, 2015, the project was fully funded a month later, with 1,273 backers pledging a total of about $221,000. 鈥淥ur rewards were memberships to a pool which hasn鈥檛 been built,鈥 Romer-lee says. The investment鈥攄espite the lack of an immediate reward鈥攕hows how 鈥減eople really want to be a part of it.鈥

The Kickstarter campaign catapulted the Thames Baths into global consciousness, and as the media and other architects took notice, Romer-lee realized he was not alone in his desire to reclaim city waterways for recreation. In fact, he鈥檚 not alone in designing floating pools that naturally filter city river water either; the swimming hole is fast becoming the modern metropolis鈥檚 new must-have.

Architects from a New York City firm called , for example, have launched successful raising more than $313,000 for a similar project called . In Berlin, design firm realities:united is championing , or river pool, a project that would turn into a naturally filtered oasis. The raised $33,768 last January to bring a naturally filtered watering hole there. And in Portland, a group called the 聽is working to get more and better access to the Willamette River.听

The idea of swimming in several of these cities is hardly new. 鈥淚n the 鈥40s and 鈥50s, people did swim in London,鈥 says Kate Rew, founder of , a group that promotes 鈥渨ild swimming,鈥 or swimming in nature. 鈥淭hen somebody invented indoor swimming pools, which were simple, safe. People got estranged from natural temperatures. And there was a period of industrial pollution where rivers鈥 were contaminated, she says. So as cities like London grew, their designs did not include recreational access to the dirty water.

In Portland, Terence O鈥橠onnell and Thomas Vaughan write in their 1976 book, , which is excerpted on the Human Access Project鈥檚 website, people didn鈥檛 even want access because the water was so filthy.

From the beginning, the city鈥檚 water playground had also been the city鈥檚 sewer. Boat clubs declined the use of the river as did swimmers, lovers, fishermen and boys in skiffs鈥inally, in 1929 the downtown wharves were demolished and a seawall was built. The Willamette became a ditch and almost entirely disappeared from the city鈥檚 consciousness.

Large-scale efforts to clean city waterways is a big reason so many people are trying to bring back swimming. The European Union, for example, has enacted that are forcing cities like London to . London has started to upgrade its sewer system, which consistently leaked raw sewage into the Thames, in a called the . 鈥淣ow the river is a lot cleaner than it has been,鈥 Romer-lee says.

New York鈥檚 , a project started in 2009, has been heralded as a success for removing toxins from the river. 鈥淣ow towns along New York's upper Hudson have begun revitalizing these old industrial waterfronts, thinking about a future where kids can swim and play along the shore without fear of contamination,鈥 .听

There鈥檚 also the simple desire to connect with nature. 鈥淟ife in a big city like New York is much different than living in California or Colorado,鈥 says NYC鈥檚 Plus Pool architect, Dong-Ping Wong, who grew up surfing in San Diego. In the big city, it takes planning or a weekend trip to get in touch with the environment, he says. 鈥淭he river is such a huge resource. It鈥檚 just a natural progression to get back into the water.鈥

And there鈥檚 a spiritual aspect to it. 鈥淵ou go for a run or a walk and you feel good afterward,鈥 Rew says. 鈥淏ut swimming鈥檚 got a turbocharge from being free of gravity that makes it much more transcendent than other forms of exercising in nature.鈥

Though several of the proposed projects face regulatory hurdles before they鈥檙e fully realized鈥擱omer-lee estimates the Thames Baths won鈥檛 be made until at least 2017, while getting NYC to sign off on the Plus Pool could take until 2019鈥攖hey have so many positive qualities, their champions can鈥檛 imagine the plans won鈥檛 get approved. 鈥淚t鈥檚 not just about building something really really amazing on the river,鈥 Romer-lee says. 鈥淚t鈥檚 about solving problems.鈥

Indeed, several cities have already opened natural swimming spaces鈥攕ome for decades. Vienna has its , the result of a flood-control project started in the 1970s, for example, and opened in 1992. More recently, Copenhagen welcomed , a natural water park completed in the city鈥檚 harbor in 2013 that strongly resembles what Romer-lee is trying to achieve. The project, which used two triangular boardwalks to enclose swimming areas, won for reuniting the city with its harbor.

The architecture itself, in many of the urban swim projects currently proposed, contributes to the health of the waterways and their ecosystems by using wetlands to help filter the water and create wildlife refuges. 鈥淪o there鈥檚 a good environmental quality to it,鈥 Romer-lee says. And there鈥檚 an educational aspect. 鈥淜ids can come to the river and learn about what we鈥檙e doing and why we鈥檙e doing it,鈥 he says.听

From a human health and wellbeing point of view, the projects offer people a new public space and way to connect in nature. And then, of course, there鈥檚 the opportunity to swim. An urban swim project like Romer-lee鈥檚 Thames Baths 鈥渢icks so many boxes it鈥檚 tough to argue against it,鈥 he says.

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Lead Photo: Courtesy of Thames Baths

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