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On September 30, Marriott Bonvoy launched Marriott Bonvoy Outdoors, a new digital hub that shifts trip planning from where to stay to what to do. The platform brings together more than 450 hotels, 50,000 Homes and Villas, and outdoor activities organized around seven categories: ski, hike, bike, scuba, surf, fish, and paddle.

Alongside the hub, Marriott introduced the Outdoor Collection by Marriott Bonvoyâ„¢, a brand designed around properties that put travelers closer to the landscapes they come to see. The collection will debut with two partners: Postcard Cabins, Scandinavian-inspired retreats near major cities, and Trailborn Hotels, boutique stays set near national parks and other marquee destinations.

To mark the launch, Marriott is rolling out a campaign with adventure filmmaker Dylan Efron called the Drop Pin Challenge, a treasure hunt that will scatter 10 million Marriott Bonvoy points across 20 locations in the U.S. and Canada.

Experiences are also a key piece of the rollout. Through a new partnership with our parent company, ¹ú²ú³Ô¹ÏºÚÁÏ Interactive, Marriott Bonvoy is creating adventure-focused Moments packages that include experiences like kayaking in the Maldives. Another highlight: an opportunity to join ¹ú²ú³Ô¹ÏºÚÁÏ editors in Kauai for a hiking excursion on gorgeous Hawaiian trails.

The collaboration with ¹ú²ú³Ô¹ÏºÚÁÏ will expand further in 2026, when guests staying at Outdoor Collection properties begin receiving in-stay benefits from the ¹ú²ú³Ô¹ÏºÚÁÏ+ platform. Linking Marriott Bonvoy and ¹ú²ú³Ô¹ÏºÚÁÏ+ accounts will unlock more in-stay benefits and experiences for Marriott guests.

For both companies, the goal is the same: to make outdoor travel more immersive and accessible.