The National Park Service doesn鈥檛 turn 100 until August 2016, but the celebration took off in earnest a few weeks ago with the launch of ,听a听multimedia marketing campaign with the goal of making听the National Parks System a destination for millennials (who records show aren鈥檛 visiting National Parks nearly as much as the generations before them) and urban dwellers.
Their plan is to give Park diehards a direct platform听to pull newbies into the outdoors.听鈥淭o preach the gospel about being active in these incredible places,听Find Your Park equips our veteran explorers with a mobile and online sharing platform to use with the tools they already have, like their smartphones and apps,鈥 says Clarence Fluker, Centennial Public Affairs Specialist at the National Park Service.听
To do your part, visit听, a site where visitors can upload photos and videos illustrating their national park experiences in hopes they will impact and inspire others to do the same. Kiosks that are appearing in , will display your work.听Then take the 鈥,鈥 really a series of three questions about your ability level, interests, and location that will suggest Park ideas, or if you allow the website to know your location, it will spit out suggestions based on where you are. Hit up the website鈥檚 which offers free guides including The Places Nobody Knows (off the beaten path parks), 25 Unforgettable National Park Hikes, and Gimme Shelter (where you can sleep in and around National Parks).听
With the help of corporate sponsors, Find Your Park is promoting a听听contest showcasing 100 Find Your Park stories and featuring prizes including annual national park passes, camping gear, adventure kits, and a fully guided weekend getaway for two. These sponsors are also raising awareness about听Find Your Park in their own ways.听The American Hiking Society is inviting the public to upload headshots and their favorite hikes for a chance to be featured as the 鈥.鈥 Through 2017, , a corporate sponsor of the campaign, will roll out new gear and programs tailored for national parks. Another sponsor, , will launch preferred access to national parks via its Subaru owner loyalty program. And there are celebrities.听, Honorary Co-Chair of the听, is just one of the big names lending her face and voice to the听听movement though online videos鈥斕齛nd are some of the others.听The U.S. Department of Interior and Glacier National Park are adding to the social noise by using the new live-stream app,听.
Even though much of Find Your Park鈥檚 programming has yet to be announced (there will be periodic roll outs throughought 2015 and 2016), the national parks push that started in December following the announcement of the NPS鈥 largest expansion since 1978 is already starting to make an impact.听
鈥淲e鈥檝e been guiding national park multisport tours for more than 40 years, but these past four months have been insanely busy. Our 2015 bookings are up 32 percent from last year鈥檚,鈥 says Dan Austin, President and Founder of , an adventure travel company owned by the largest national park concessioner in the U.S., .听
Last year saw the , with 292.8 million visits. But the NPS expects to surpass that number in 2015 and 2016.