On Wednesday morning, thousands of would-be United Airlines passengers scored the Holy Grail of travel bargain-hunters: Absurdly cheap first-class trans-Atlantic tickets caused by a computer glitch, some as low as $75. But by Wednesday evening, United had notified customers that .
Predictably, Twitter outrage ensued.
The airfare feeding frenzy began when a third-party vendor made a mistake in the currency conversion rate for Danish kroner and British pounds on United鈥檚 Danish site. News of the glitch quickly surfaced on social media, travel forums and sites like and . But in order to buy one of these fares, you had to go to United鈥檚 website and set your point-of-sale (your home country) to Denmark and supply a Danish address. (Flights were required to originate in Europe; most were booked from the UK.)
The bigger concern is why it took so long for United to identify the problem.
Though a Department of Transportation spokesperson told 国产吃瓜黑料 Friday that they are in the process of investigating鈥斺(the) Office will gather all the relevant facts before making a determination as to whether United is or is not required to honor the mistaken fares,鈥濃攊t鈥檚 unlikely United will be forced to stand by them, says , an aviation attorney and the DOT Inspector General from 1990 to 1996.
鈥淔ederal regulations basically say that if you sell the ticket at this price, you have to honor it,鈥 says Schiavo. 鈥淗owever, there are interpretations of the law, and the government won鈥檛 enforce the fare because people knew it was a mistake.鈥 And they had to manipulate the site and lie about their country of origin in order to get the fares.
A quick look back at three months鈥 of consecutive fare glitches in 2013鈥攊nterestingly, all at United鈥攈elps illustrate when a carrier honors its fares, and when it doesn鈥檛. In September of that year, United accidentally filed fares for $5, $10, even $0 on its site. But it was a mistake on their part (and required no manipulation or deception by users), so United honored it. In October, someone figured out a way to make a frequent-flyer account appear as if it had enough miles for free travel鈥攂ut United canceled the tickets, because of the deception. The following month, another coding glitch on a Norwegian third-party site resulted in deeply discounted United flights鈥攂ut the carrier ate the loss and honored the tickets, because buyers weren鈥檛 to blame.
In other words, it’s okay to play “gotcha” if the airline is at fault, but if you stumble on a less-than-honest workaround, all bets are off.
Yet, with sites like and quite publicly publishing 鈥渕istake fares鈥 and detailing how to get them, wouldn鈥檛 the airlines have someone monitoring the sites specifically for cases like this?
鈥淚f airlines aren鈥檛 doing this, it makes me think that maybe there鈥檚 a CEO there that isn鈥檛 half as good as the board of directors thinks he is,鈥 says Schiavo.
But the bigger concern, according to Schiavo, is why it took so long for United to identify the problem.
A couple of weeks after 9/11, Congress passed the multibillion-dollar , which among other things gave airlines money to beef up their own internal security. In this case, the highly unusual volume of traffic to its Danish site (United won鈥檛 say exactly how many fares were booked, only that it was 鈥渟everal thousand鈥), in that short of time, should have raised red flags sooner, she says.
鈥淎ll of them got a huge assist after 9/11, and they鈥檙e supposed to have internal security departments,鈥 says Schiavo. 鈥淲here in the heck was your internal security and why is the entire country of Denmark buying a ticket? That鈥檚 what concerns me.鈥