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Floyd Landis outside of his shop, Floyd鈥檚 of Leadville
Floyd Landis outside of his shop, Floyd鈥檚 of Leadville (Photo: VeloImages)

Floyd Landis Still Has a Lot to Say

The disqualified former Tour de France winner speaks openly about doping in cycling, moving forward, and his burgeoning CBD business

Published: 
Floyd Landis outside of his shop, Floyd鈥檚 of Leadville
(Photo: VeloImages)

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Floyd Landis sits on a tired couch in a half-lit living room in a mining-era bungalow in Leadville, Colorado, the highest city in America (elevation 10,152听feet). Sprawled around the former professional cyclist and 2006 Tour de France winner鈥攁听title he held for four days until he tested positive for an illegal level of testosterone鈥攁re his business partners and management team. Everyone has a laptop open, the glow from the screens lighting their faces as they discuss new markets and distributors. Kids in diapers run around. Wives and girlfriends chat in the bright kitchen. Dogs chill on the back step. There is no pot smoke in the air,听no bud on the coffee table.听

Which听is notable, because the bungalow is corporate headquarters for , the successful marijuana and cannabidiol (CBD) company that Landis founded in 2016. It鈥檚 the hottest CBD provider in cycling, with thousands of bike shops moving the THC-free product to recreational riders in search of a solution to their aches, pains, and anxious lives. Floyd鈥檚 of Leadville also owns a dispensary in Leadville, as well as four shops in Portland, Oregon, that sell marijuana products, primarily听to athletes.

In the years since Landis, now 43, lost the biggest bike race on earth and then wrote the听famous 2010 letter by his former U.S. Postal Service听teammates (including onetime friend Lance Armstrong), he鈥檚 been seen as a whistle-blower and a pariah, a hero and a villain. His body has been wracked by the pain of a hip replacement, his mind tortured by the anguish of public shaming, hatred, and guilt. He鈥檚 survived depression, alcohol abuse, the breakup of his marriage, and the 2006 death of his father-in-law to suicide (a tragedy that听Landis believes was connected to the scandal).听

Last year听the final chapter of that story finally came to a close with the settlement of a federal lawsuit that Landis filed in 2010. Armstrong paid out $5 million in settlements, $1.1 million of which went to Landis before taxes. (Landis鈥檚 legal team was compensated another $1.65 million in legal fees.) But Landis has also been repaying the plaintiffs in a separate criminal case successfully brought against him in 2012听by former donors to the defense fund he started in the wake of his 2006 positive test results.

Landis riding for former teammate Lance Armstrong at the 2003 Tour de France
Landis riding for former teammate Lance Armstrong at the 2003 Tour de France (Tim De Waele/Getty)

For the sport, the entire saga has been about as therapeutic as a public hanging. The more the truth came out, the more it seemed that a handful of cyclists paid the price for many. That group included Armstrong and Landis but also their former teammate Tyler Hamilton and coach Johan Bruyneel,听as well as their onetime rival, German star Jan Ullrich. Like Landis, most of these people were blacklisted and several suffered a twisted penance, battling depression, substance abuse, or both. Meanwhile, other riders who admitted to doping or were caught鈥攁nd who later testified in exchange for what amounted to free passes鈥攂ecame commentators, coaches, and officials. Today听many of these public figures act as if the sport is all better now that Landis and Armstrong have been excommunicated. It鈥檚 not. Last year听the rosiest estimates that I got from informal discussions with pro-cycling insiders had the percentage of totally clean riders at just 50 to 60 percent of last year鈥檚 Tour de France riders.

For his part, though, Landis is doing better. Last summer听I spent a day with him in Leadville, and he gave me a tour of the pot shop turned national brand he founded in 2016.听The two of us got out for an hourlong spin on gravel bikes on the local bike path. My goal was to try to know him beyond the caricature of the rube Mennonite and gifted cyclist who couldn鈥檛 lie as well as Armstrong (disclosure: I also cover Armstrong鈥檚 podcast for 国产吃瓜黑料). Landis seemed a bit unnerved around me鈥擨鈥檝e interviewed former military people with PTSD, and his demeanor at times seemed听similar, as if he had听to steel himself to talk about his past. But he spoke with pride about his business, and he didn鈥檛 turn away from any questions I asked. What follows is a condensed, as-told-to version of his responses.


When I was first busted, I was angry. I knew the truth. I knew that the tests didn鈥檛 work,that I was the exception in getting caught. I knew the entire story. But if I told it, I knew I would be destroyed by the press and I鈥檇 never work again. It was a no-win situation.听

I love cycling, but at the end of the day, I think you have shady management that runs from the top down, from the level of the International Olympic Committee [IOC]. And you have them pointing at me, saying I鈥檓 a cheater. It鈥檚 beyond the pale. I will never stop speaking out against the IOC, WADA [the World Anti-Doping Agency], and the UCI [Union Cycliste Internationale, professional cycling鈥檚 governing body]. They destroyed my life. My father-in-law committed suicide. Where the fuck were they when I was 18? I will never stop my crusade against them.

Take the budget for WADA: it goes up every year, but they spend less on research than they did ten years ago. [In response, WADA spokesperson Maggie Durand told us via e-mail:听鈥淲hile the research budget has decreased, the special research fund of听USD 11,678,510听received from Governments and the International Olympic Committee in 2014鈥2015 still enables us to conduct research at a proper level.鈥 Durand also said that听WADA expects to receive听鈥渂udgetary increases鈥澨齠rom听2018 to 2022, which听will allow the organization听to reallocate more money for听research.]I don鈥檛 think they have any听interest in trying to clean up cycling, because they know that doping controls don鈥檛 work. The drugs will only get more sophisticated. They will never fix it. They should accept it.

Just let them do it. Cyclists already dope at will. Legalizing it would stop a few people a year from dying by听suicide,听from public humiliation. That would be the only change.听

You either quit racing your bike or you dope. The only people that walked away weren鈥檛 talented enough to do it in the first place. Let me clarify that: there鈥檚 never been a rider that was talented enough to win the Tour that didn鈥檛 win because they didn鈥檛 take drugs.听

If you鈥檙e watching the Tour de France for moral lessons, you have real issues.听

The first time I doped was in 2002. I was 27. It was my first year on the Postal Service team. I had been on Mercury, a Continental team, before that. If you were racing your bike听and you were trying to win, you were doping. The first thing I used was testosterone. I got it directly from Lance.[Armstrong declined to comment on this claim.]I鈥檓 not slamming him. That鈥檚 not an unusual thing. Cyclists help each other out.

Today, middle-aged men probably take more testosterone than I took as a racer. It鈥檚 culturally accepted. That鈥檚 bizarre.听

Younger racers听are facing the same problems now. They work for ten听years and they give them the choice: dope or go home. If you quit, your work was wasted, and they call you a fraud.

In hindsight, I don鈥檛 know if it was the right thing to do鈥攖o expose it all. Nothing was accomplished by it other than a few Americans paying a really dear price, including me. They took down Lance and they named some Americans, but the people from the European peloton are now team directors. You鈥檇 be hard-pressed to find anyone that鈥檚 working for the European teams or governing the sport that didn鈥檛 do the same thing we did. The Olympic Committee is worse than the Catholic Church at this point. I don鈥檛 think the IOC has the right to use the word 鈥渆thics.鈥澨

The money I received from the whistle-blowing case came with a bad association. The thing that people hung over my head was that I was in it for the money.听鈥淔loyd thinks he鈥檚 going to get $20 million.鈥 That was never true. After taxes it was $600,000. Every dollar went to , a Canadian team I founded in 2018 that I鈥檓 the title sponsor of. I started Floyd鈥檚 of Leadville with my own money and the help of investors.听

In the yellow jersey at the final stage of the 2006 Tour de France, just days before he was stripped of his title
In the yellow jersey at the final stage of the 2006 Tour de France, just days before he was stripped of his title (Javier Soriano/AFP/Getty)

Lance? I hope he鈥檚 alright. I felt like my punishment was outsized compared to the way everyone else was treated. I鈥檓 sure he feels the same way. I don鈥檛 have any animosity toward听him.听

I watched an interview with Lance recently, and . That鈥檚 how I feel, too, but he was more or less crucified for saying it. I know what he meant. None of us started out trying to hurt anybody. You had to dope if you wanted to follow your dreams, and you had to defend yourself once you started. It鈥檚 too fucked up to address.听

I hope we鈥檙e all better people now.

For my part, I drank a lot of alcohol to deal with the controversy. I鈥檓 not advocating that, but alcohol helped me get through those times. When you have that much negative press… I can鈥檛 put it into words. If you lived through it, you鈥檇 understand.听

Time healed me. Now I go weeks without thinking about those years at all. I found new things to focus on鈥攎y family and my business. It鈥檚 a work in progress.

Initially, when I founded Floyd鈥檚 of Leadville in 2016, we just focused on marijuana. We have four marijuana dispensaries in Portland听and one in Leadville. But it鈥檚 not just bud now. We鈥檝e been selling hemp-derived products like CBD. That鈥檚 half of our business. We sell CBD to 800 bike shops directly and 2,000 through Quality Bike Parts听and other distributors. We also sell to 3,000 convenience听shops.听

I still like the marijuana business. Even if socially you think听legalizing marijuana听isa bad thing, the alternative鈥攑utting people into jail鈥攊s worse.听

I was raised a Mennonite in Lancaster County,听Pennsylvania, but all the Mennonite and Amish farmers know each other. We now have 85 farmers with three to five acres each in Amish country, growing hemp. It鈥檚 good for them. Tobacco is not a cash crop for them anymore, which is good for public health听but bad for the farmers. They鈥檙e excited that there鈥檚 a crop that they can get a decent profit from. They鈥檙e the right people to grow it, too. You can鈥檛 use industrial machinery because the oil in hemp jams up the works.听

With CBD, there鈥檚 no oversight. There are good companies, and there are bad companies. The FDA isn鈥檛 involved yet. The future depends on what the FDA does and how limiting they are on what we can do with it. Validating what鈥檚 in the product would help.听

CBD isn鈥檛 magic. It doesn鈥檛 help everyone. But for most people, it offers an increased quality of life. It can help people sleep by calming your thoughts. We don鈥檛 oversell that part, because it doesn鈥檛 make you tired, it just helps you focus and keeps your mind from wandering.听

I鈥檓 not a very good salesperson. It goes along with not being a very good liar.听

I like to ride my bike again. It took a long time. An hourlong ride feels good, and it鈥檚 good for my head鈥攍ike when I was a kid.听

I鈥檓 no wise old man. But when you鈥檙e 25, you feel desperate to make your dreams come true. Pace yourself. It鈥檚 a long life. It鈥檚 a long race.

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