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Your logical brain is no match for the emotional pull of all that dopamine.
Your logical brain is no match for the emotional pull of all that dopamine. (Photo: Boris Jovanovic/Stocksy)

Step Away from the 24-Hour News Cycle

It's never a bad time to re-evaluate your digital addiction

Published: 
Your logical brain is no match for the emotional pull of all that dopamine.
(Photo: Boris Jovanovic/Stocksy)

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A lot of cable, Internet, and social media news is a bit like candy: You know you probably shouldn鈥檛 indulge in it but there鈥檚 just something about it that鈥檚 so enticing. So you tell yourself you鈥檙e 鈥済oing to have just one鈥濃攐ne minute, one article, one political Tweet or Facebook comment鈥攂ut the next thing you know it鈥檚 been over an hour staring into a screen and you feel some combination of gross, sad, and maybe even ashamed. No different than wasting calories on junk food, you get upset with yourself for wasting time on junk content. I could have been outside, you tell yourself.聽I鈥檓 never doing this again!聽Yet it鈥檚 not long before the cycle repeats itself.

This cycle sucks. I know because I鈥檝e been swept up in its vortex more times than I鈥檇 like to admit. Evidently, so have lots of people.聽 from the Pew Research Center on Journalism and Media shows that combined revenue鈥攚hich is a good proxy for time spent on content鈥攆or Fox News, CNN, and MSNBC has nearly tripled since 2006 and doubled since 2009. Yikes.

But even so, we need not despair. There is a way to break the habit.

, a professor of Cognitive Science at Carleton University, says that everything about the news鈥攆rom the dramatic headlines to the riveting background music to the colors on the screen (lots of red, which聽鈥攊s engineered to prey on our hardwired impulses to pay attention to what seems exciting and important.聽The manner in which the news is presented鈥攂e it on television or the social feeds on our phone鈥攐ften triggers the release of dopamine, a powerful neurochemical that tags experiences as meaningful and makes us want to seek them over and over again, Davies explains in his book,聽.

鈥淗igh dopamine makes everything look significant,鈥 he writes. 鈥淭he news needs a fear to monger, regardless of how important it is. It deemphasizes the routine and constant, and brings irregularities to our attention.鈥 The more compelling the drama, he writes, the more we鈥檒l be sucked in.

Consider, for example, a recent story that overtook Twitter for a morning in late October and was covered by most major news outlets. Two girls, ages 11 and 12, at a middle school in Florida, were caught plotting to murder their classmates and drink their blood. Pretty gruesome stuff, right? But here鈥檚 the thing: They were caught. No one was hurt. Like the gawker effect in traffic, we can鈥檛 help ourselves from slowing down and staring at the wreckage when what we should be doing is getting out of the way so emergency crews can do their jobs.

What, if anything, do we get out of trending stories? Again, here鈥檚 Davies:

鈥淪ome activities are pleasurable and doing them is inherently rewarding. Others are difficult to do, but pay off with happiness or pleasure in the future. Some other things are important to do, even if you never get much from it. I worry that the news has none of the characteristics that make something worthwhile. It鈥檚 not fun, it causes anxiety, it gives you a warped sense of reality, and people who watch it are rarely going to DO anything with the information they get…聽So why do people engage in it? Its sensational nature makes it feel important when it鈥檚 not.鈥

Unfortunately, simply telling yourself you aren鈥檛 going to dump time into trending topics on social media or watch cable news probably won鈥檛 work. Your logical brain is no match for the emotional pull of all that dopamine. According to Judson Brewer, psychiatrist, associate professor at Brown University and author of the book聽, you鈥檝e got to give the news a taste of its own medicine; you鈥檝e got to feel your way out.

Brewer, who studies and treats patients for addiction,聽 that every abusive substance or experience 鈥渉ijacks the dopamine system.鈥 In order to get any addiction under control, Brewer writes, you鈥檝e got to re-train your brain. Doing this requires thinking about聽both your craving (in this case, to check and sink time into the news) and if you give into it, the consequences (how you feel after).

鈥淓ach time you ride the wave of a craving [without giving in],鈥澛, 鈥測ou stop reinforcing the habit.鈥 For the times that you do succumb to a craving, if you pay attention to how you feel after, 鈥測ou move from knowledge to wisdom, from knowing in your head that this is bad for you to knowing it in your bones.鈥 These two skills work in tandem: the more deeply you feel your disgust after indulging in trending topics, the easier it becomes to ride your next craving without getting sucked in. In essence, you are retraining your brain to realize your urge to check the news is noise鈥攏ot signal鈥攁nd it鈥檚 an urge that you don鈥檛 need to act on because the 鈥渞ewards鈥 of doing so aren鈥檛 really rewards at all.

It鈥檚 worth clarifying聽that I鈥檓 not suggesting ditching news altogether. The free press is a large part of what makes this country work. I read the New York Times, Wall Street Journal, and Economist regularly. And Twitter can be effective in certain situations. During the recent California wildfires, Twitter was the best source of real-time info for many people evacuating.

But what I, and lots of people who study this, are suggesting is that the 24/7 cable news cycle and much of what trends as news on social media does a lot more harm than good. It sucks people in and creates the illusion that you鈥檙e doing something meaningful when you aren鈥檛. Instead of worrying about illness you can exercise. Instead of despairing about the political situation and making comments on Facebook you can contact your elected officials. Instead of feeling awful for people in unfortunate circumstances you can volunteer.


Brad Stulberg () writes 国产吃瓜黑料鈥檚 Do It Better column and is the author of the bestselling book .

Lead Photo: Boris Jovanovic/Stocksy

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