Since 1971, Pipeline, on the North Shore of Oahu, Hawaii, has hosted men鈥檚 professional surfing鈥檚 most prestigious鈥攁nd ultimate鈥攃ontest of the year, the Pipe Masters.聽For athletes coming into the event low in the world tour ratings, Pipe is a last chance to secure a spot on the following season鈥檚 tour. For world title contenders, the event offers the chance for a career-defining performance in some of the most difficult and dangerous waves on the planet. 鈥淧ipe is our Madison Square Garden,鈥 former world champion C.J. Hobgood says. 鈥淚t鈥檚 what our sport is built around.鈥
But beginning in 2019, the Pipe Masters鈥 place as the Decider will be no more. Last summer, the , the governing body of pro surfing, began planning a major scheduling overhaul for the men鈥檚 2019 world tour鈥攖he most significant being the decision to switch the Pipe Masters from the season closer to its opener. To make that change, the WSL had to amend its annual permit application to the City and County of Honolulu鈥檚 Department of Parks and Recreation by November 9, 2017. Although the WSL filed applications for its six traditional North Shore events by that deadline, the league didn鈥檛 inform the department that it intended to move the event to February 2019 until December 13. The department rejected the WSL鈥檚 request, leading to a row between Honolulu Mayor Kirk Caldwell and .
According to a source familiar with the WSL鈥檚 negotiations, in the last several months of 2017, phone calls, emails, and other attempts at communication with Caldwell鈥檚 office went unanswered. Caldwell鈥檚 spokesperson, Andrew Pereira, disputes that. 鈥淚 did respond to several text messages, I think some phone calls, emails to Jodi Wilmott [WSL Hawaii/Tahiti general manager] regarding this matter,鈥 he told me.
Whether Goldschmidt directly communicated with any city and county official is unclear. On February 2, Goldschmidt traveled to Honolulu in an attempt to persuade officials to grant the WSL the permitting change for a February 2019 Pipe Masters. Goldschmidt arrived at the mayor鈥檚 office that same day, along with Wilmott and former world champion and Hawaiian Sunny Garcia. Pereira says that even though the city wasn鈥檛 aware the WSL representatives were coming, he and a Parks and Recreation official met with the group for 鈥渁 good half-hour, maybe a little bit more, listening to their concerns.鈥 Goldschmidt wanted to speak with Caldwell in person, but, Pereira says, the mayor was away at the time of her visit, testifying at the state capital.
Frustrated, Goldschmidt went to the press, threatening to pull all of the WSL鈥檚 Hawaiian events. 鈥淚f we can鈥檛 get these minor administrative changes made,鈥 she told the , 鈥渨e won鈥檛 be able to come back in 2019, and if that happens, the likelihood is that we won鈥檛 be able to return for years.鈥 Goldschmidt noted that while the WSL spends around $7 million annually on its Hawaiian events, generating about $20 million in economic impact, the state offers no funding in return. In response, Caldwell says he felt strong-armed by the WSL. 鈥淭hat鈥檚 not how we do business in Hawaii,鈥 he says. 鈥淭hat isn鈥檛 pono [right].鈥
In the past, the WSL might have been more delicate when faced with an issue as serious as the potential loss of the Pipe Masters. But Goldschmidt, pro surfing鈥檚 first-ever female CEO, represents a new, bolder chapter in the league鈥檚 long鈥攁nd yet to be fulfilled鈥攋ourney to financial stability. The WSL has struggled to acquire and maintain lucrative sponsorships, mostly for the simple reason that broadcasting surfing events on live television is next to impossible. (Mother Nature brings the waves when she鈥檚 ready.) Goldschmidt, who came to the WSL last July after a career in the Rugby Football Union, Women鈥檚 Tennis Association, and the NBA, is now tasked with fixing this problem.
While a major overhaul of both the men鈥檚 and women鈥檚 world tours has been Goldschmidt鈥檚 most public accomplishment, there have also been changes internally, including to staffing, which one insider suggested to me may have contributed to the confusion over the North Shore鈥檚 surfing events permitting rules. 鈥淚 don鈥檛 think [the WSL] has all the answers,鈥 says Hobgood, who spent 17 years on the world tour and served in an advisory role as a surfers鈥 representative. 鈥淏ut it鈥檚 not financially sustainable to keep doing what they were doing.鈥
Almost two weeks after Goldschmidt鈥檚 visit, during a February 14 press conference to address the dispute, Caldwell, who has been the Honolulu mayor since 2013, seemed to be backing down. 鈥淢y request to the World Surf League鈥s please don鈥檛 yank your contests,鈥 he says. 鈥淲e鈥檝e heard your concerns, and we鈥檇 like to see what we can do to make it better in the future, but let鈥檚 not hurt folks in the short term.鈥 To allay future conflicts, Caldwell called for the creation of an advisory committee to oversee the surfing events permitting process, which would include key players from Hawaii鈥檚 surf community and鈥攑otentially鈥攁mend the rules so that legacy surf competitions, like the Pipe Masters, would require a permit only every three years or so. Pereira also stressed to me that there is nothing stopping the WSL from holding the Pipe Masters during its traditional, end-of-season timeframe in December 2019. 鈥淲e鈥檙e willing to fully work with them,鈥 he says.
But Goldschmidt is holding her ground. The WSL declined to comment for this article, but in a press release on February 15, the WSL said it 鈥渨ill pursue alternative options to open the season next year.鈥 As of now, there will be no Pipe Masters鈥斺渙ne of the best shows on Earth,鈥 as Hobgood puts it鈥攊n 2019. Hobgood remains mixed about the WSL鈥檚 search for a new Madison Square Garden. 鈥淚t is a letdown if the season doesn鈥檛 finish at Pipe,鈥 he says. But 鈥淪ophie needs to just seize the opportunity,鈥 he continues. 鈥淭he old way鈥檚 not working, so change it up. What鈥檚 the worst thing that could happen鈥攖hat this new strategy doesn鈥檛 work either?鈥